What Strategies can I employ to increase the Findability of my Content on Search Engines? - That is what SEO is all about.

1. Using Social Media to
generate traffic for your
blog.
Francis Waithaka
Consultant : Social Media ,
SEO and Internet Marketing

2. What Strategies can I employ to
increase the Findability of my
Content on Search Engines? -
That is what SEO is all about.

3. STRATEGIES: Tricks and
Tactics
1. Have Great and Fresh Content. Content
is KING.
•WHY?
a) Ranking: Google is keen on ranking high, authentic
fresh content than just well optimized pages.
b) Only great Content will be shared.
c) Only great Content will attract organic traffic &
referrals

4. 2. Add links to your Email Signatures:
Email Marketing is still very Powerful
as a marketing tool.
3. Business Cards. – Put your blog
there.
4. Build Relationships with People:
Engage or Die. Tweet other people’s
content & they’ll return the favour
5. Timely – Schedule your tweets for
Maximum Impact.

5. Fact: Social Media Impacts SEO
6. Digg.com – post your articles links
here. Join active groups.
7. Delicious.com. For bookmarking
http://www.delicious.com/waithash
8. Facebook.com – Create a Group
9. Linkedin: Networking with
Professionals. Great source of back
links in my site.
10. StumbleUpon.com. In August
StumbleUpon accounted for 50.27% of

6. 11.Twitter– Use Hashtags on key
words to make your content
findable
12.Google+. Good for SEO
13.Twylah . Has high SEO Value
14.Guest blogging - Back links
15.Place Share Buttons on your
blog. Like, AddThis, +1, Tweet,

7. The Power of the Share
button
It makes it easy to share ( AMPLIFY ) great
content. -

8. SEO for Social Media Profiles
 Social media is a valuable source of
traffic to your web site.
 Search engine optimization–SEO–is
crucial to the long-term growth of
your blog ( business.)
 You need to get with the times and
start expanding your presence on
social media sites, instead of
endlessly chasing the latest SEO

9. Optimize Keywords in your
Social Media profiles
Optimize Title, Keywords, Image
Filenames & Alt Tag
1. Twitter profile:
2. LinkedIn profile.
3. Facebook Fan page.
4. Google+ Profile
5. Use social media distribution tools
to send out your RSS feed.
Hellotxt.com or Ping.fm

10. Optimize Title
Optimize Keywords
Optimize Image
Filename / Alt tag
Optimize Title
Optimize Keywords
Optimize Image
Filename / Alt tag

11. Analytics / Tools for your blog
& shared content
1. Google Analytics Which is your
2. Cpanel Stats – Awstats greatest source
of site referrals –
Organic / Social
3. Wordpress Stats
4. Bit.ly +
How far did my links go?
5. Tweatreach. Who shared it?
They give you the visual statistics
(charts, graphs and tables ) about
visitors of your site.

13. Bit.ly Analysis of Social Referrals

15. Favourite Quotes
 Does your Twitter account have a link to
your blog? - Very important
 A blog says to your audience “there is
much more substance to me than just 140
characters”
 Your Twitter account should lead readers
and viewers to your home - site
 It is not about the number of followers you
have, but the value and depth of the
relationships
 Twitter doesn't care who you are, as long

16. Lets Connect Now
 Twitter:
@waithash
 Blog: waithash.com

17. Thank you