Blogging

Blogging

Waiming Mok
June 18, 2009

What is a Blog?

Also a Web site:
• Theme, background,
graphics, fonts
Web log:
• About section
• Online journal w/ • Additional pages
multiple entries • Archives
• Could be true or false. • Comments
Facts, propaganda,
opinions • Contact
• Home
• Links
• Search

Copyright © 2009 by Waiming Mok
http://waimingmok.com

Blog Statistics
The numbers vary but agree that blogs are here to stay
comScore MediaMetrix
(August 2008)
• Blogs: 77.7 million unique visitors in
the US
• Facebook: 41.0 million | MySpace
75.1 million
• Total internet audience 188.9 million

Universal McCann
(March 2008) eMarketer (May 2008)
• 184 million WW have started • 94.1 million US blog readers
a blog | 26.4 US in 2007 (50% of Internet
• 346 million WW read blogs | users)
60.3 US • 22.6 million US bloggers in
• 77% of active Internet users 2007 (12%)
read blogs

Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok

Global Snapshot of Bloggers
U.S. Bloggers European Bloggers Asian Bloggers
Demographics
(N=550) (N=350) (N=173)
Male 57% 73% 73%
Age
18-34 years old 42% 48% 73%
35+ 58% 52% 27%
Single 26% 31% 57%
Employed full-time 56% 53% 45%
Household income >$75,000 51% 34% 9%
College graduate 74% 67% 69%
Average blogging tenure
35 33 30
(months)
Median Annual Investment $80 $15 $30
Median Annual Revenue $200 $200 $120
% Blogs with advertising 52% 50% 60%

Average Monthly Unique Visitors 18,000 24,000 26,000


Segment Snapshot of Bloggers
With No
Personal Corporate Professional
Demographics Advertising Advertising
(N=1015) (N=156) (N=590)
(N=695) (N=595)
Male 64% 70% 72% 66% 66%
Age
18-34 years old 52% 45% 48% 53% 45%
35+ 48% 55% 52% 47% 55%
Single 36% 24% 31% 34% 34%
Employed full-time 52% 51% 55% 49% 56%
Household income>$75k 37% 49% 42% 40% 37%
College graduate 70% 74% 74% 69% 72%
Average blogging tenure (months) 35 35 38 35 33
Median Annual Investment $100 $200 $150 $100 0
Median Annual Revenue $120 $250 $300 $200 0
% Blogs with Advertising 53% 64% 59% 100% 0%
Average Monthly Unique Visitors 12,000 39,000 44,000 46,000 4,000


Global Bloggers by Gender
Female Male
Demographics
(N=438) (N=852)
Personal Blog 83% 76%
Professional Blog 38% 50%
Age
18-24 years old 9% 15%
25+ 91% 85%
Single 29% 36%
Employed full-time 44% 56%
Median Annual Investment $30 $60

Median Annual Revenue $100 $200

% Blogs with advertising 53% 54%

Sell Through a Blog ad Network* 16% 7%
Have Affiliate ads* 41% 32%
Have Contextual ads* 61% 73%
* Among those with advertising on their blogs
Source: http://technorati.com/blogging/state-of-the-blogosphere/ http://waimingmok.com

http://www.animalsneedhelp.com/

http://projectmanagementblog.com/

http://postsecret.blogspot.com

http://www.leadershipnow.com/leadingblog/
http://blog.pythonisito.com/

Top 100 Blogs
@ Technorati


Benefits from Blogging


Starting a Blog
• Decide on an objective
Avoid too much planning • Be agile (fast cycle): do, learn, do, …

Signup with a FREE blogging
service
Write regular, frequent blog
entries to maintain freshness
Focus on interest areas and
expertise
Develop original content,
write analysis, write report

It’s about moving the ball forward everyday, every blog entry. Copyright © 2009 by Waiming Mok

Planning a Blog
Promotion
Topic or of the blog
purpose of Target and
Goals blog audience yourself

Blogging Actual Ability to Strategies
approach content attract an for revenue
taken audience generation
with fresh (optional)
content

Source: Blogging for Fame and Fortune, by Jason R. Rich Copyright © 2009 by Waiming Mok

Pick a Blogging Service
(there are many more than listed here)

Blogger Wordpress Twitter
Number of blogs As many as you want As many as you want 1
Blog post size No limit No limit Limited to 140 characters
Storage Size 1GB for pictures on Picasa 3GB* ?
Add Pictures Yes Yes Yes
Add Videos Yes Yes ?
Allow Advertising Yes No (unless you host No
Wordpress)
Max authors 100 30 2,001
Software to host on your No Yes No
server
Widgets Yes Yes No


Setup Blog

Write Determine Identify
Register Keep blog Incorporate
Create succinct blogging unique
domain new and keywords in
catchy title blog voice and keyword
name fresh content
description attitude list

Source: Blogging for Fame and Fortune, by Jason R. Rich


Setting Up Wordpress


Editing, Managing in Wordpress


Setting Up Blogger


Editing, Managing in Blogger


Creating Content
 Focus = your interest areas  Content
 Analysis or report  Text
 Subject could be a trade-show, conference, books,  Well-written
articles, things you know, you’ve seen, read about,  Easy to understand
other blogs, …
 Concise
 Original writing  No spelling or grammatical errors
 Read regularly other blogs, websites, newspaper,
 English or other languages (Albanian to
trade journals
Vietnamese)
 Discover what’s missing in existing materials
 Brainstorm by exchange links with other bloggers  Links
on same topic  Multi-media
 Find new ways to say old things (different point of  Add pictures, audio, video (link to Youtube)
view
 Keep content current, refresh regularly
 Interview experts
 Conversation, via comments
 Collaboration with multiple writers
 Be aware of copyright laws (don’t
plagiarize) vs fair use Copyright © 2009 by Waiming Mok

Content Collection Tools


Blog Categories on Technorati


Example Content


Tags (Keywords)
• Search, Indexing

• Classification

• Reporting

Tag Cloud (automatically generated)

Linking to Others Linking to You

RSS

hyperlinks


Feeding


Feeds (RSS, XML, Atom)

http://www.google.com/support/feedburner/bin/answer.py?answer=79408

Promoting your Blog
Use SEO tools offered blogging service

Register blog with search engines, blog searches

Be descriptive in all headings, sub-headings (incorporate keywords)

Incorporate keyboards into blog entries

Create a list of relevant keywords, labels for each blog entry

Use keywords in photo captions

Link to other topic-related websites and blogs

Hire an SEO specialist

Be patient, but persistent

Source: Blogging for Fame and Fortune, by Jason R. Rich http://waimingmok.com

Top Ten Mistakes

Source: Blogging for Fame and Fortune, by Jason R. Rich

What Do I Do?


How Do I Start?


Frame of Mind


Blogging

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (9)

Similar to Blogging

Similar to Blogging (20)

Recently uploaded

Recently uploaded (9)

Blogging