CLASS OF 2013

1. Strategic Management @ 2013
Wai chamornmarn
04 การวิเคราะห์ผู้มีส่วนได้เสีย/ Business
Ecosystem

2. Strategic Management @ 2013
Stakeholder Analysis
– มุมมองการผลิต (ศตวรรษที่ 19): Suppliers and Customers
– มุมมองการบริหารจัดการ (ศตวรรษที่ 20): + Owners, Employees
– ผู้มีส่วนได้เสียมุมมอง (1960-80s)(Freeman, 1984): + Competitors,
Governments, News Media, Environmentalists, …
– Issues management and Relationship Management
2

3. Strategic Management @ 2013
ผู้มีส่วนได้เสีย

4. Strategic Management @ 2013
Theory one
• Milton Friedman – focus on the shareholders as they only stakeholders who
matter. The business of business is making a profit and building shareholder
value the prime purpose.

5. Strategic Management @ 2013
Theory Two
* The quickest way to destroy shareholder value is to ignore stakeholders
R. Edward Freeman.Strategic Management: A Stakeholder Approach ,1984.

6. Strategic Management @ 2013
Two Broad Stakeholder Theories
• Friedman
• Freeman

7. Strategic Management @ 2013
Why pay attention to stakeholders?
• Moral or philosophical reasons – corporate social responsibility
• Practical reasons – licence to operate
• Strategic planning reasons – identifying opportunities and threats

8. Strategic Management @ 2013
Stakeholder
Responsible
Approach

10. Strategic Management @ 2013
Sustainable Business
Triple Bottom Line

11. Strategic Management @ 2013
“Sustainable Development” was officially defined in a report commissioned by the United Nations, called “Our Common Future” in 1987.
“Sustainable Development” is also referred to as
the “3E’s” (economy, environment, equity),
the “3P’s” (People, Planet, Profit),
the “triple bottom line” and “3BL” (triple bottom line).

12. Strategic Management @ 2013
Sustainable Business :Triple Bottom Line

15. Strategic Management @ 2013
ระบุ ผู้มีส่วนได้เสีย

21. Strategic Management @ 2013
วิเคราะห์ผู้มีส่วนได้เสีย

22. Strategic Management @ 2013
ผู้มีส่วนได้เสียของโครงการ
Stakeholders
✖ NGO´s
International
Developmental Agencies
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AND CONT..

25. Strategic Management @ 2013
คําอธิบายของผู้มีส่วนได้ส่วนเสีย: xxxxx

26. Strategic Management @ 2013
การวิเคราะห์ ผู้มีส่วนได้เสีย

27. Strategic Management @ 2013
Farming Communities
Farmer Support Center
Building Greener Stores
Ethical Sourcing
Respecting PEOPLE and PLACES

28. Strategic Management @ 2013
Monsanto Investor Bill Gates Says GMO Crops Needed to Fight Starvation

29. Strategic Management @ 2013
Positioning ผู้มีส่วนได้เสีย

30. Strategic Management @ 2013
ความสําคัญ / อิทธิพลของผู้มีส่วนได้เสีย

31. Strategic Management @ 2013
Power Versus Interest Grids ; Eden and Ackermann (1998)
Professor Fran Ackermann

34. Strategic Management @ 2013
Who Owns Our Food? Thoughts on a New Green Revolution

36. Strategic Management @ 2013
การจัดการผู้มีส่วนได้เสีย

37. Strategic Management @ 2013
Balancing Stakeholder Demand

38. Strategic Management @ 2013
Creating Public Value Meeting Mandates
John M. Bryson, McKnight Presidential
Professor of Planning and Public Affairs

39. Strategic Management @ 2013
Connect Materiality with Measurement for Maximum Value and Opportunity
September 24, 2012
by Charlene Wall-Warren

41. Strategic Management @ 2013
เอสซีจีให้ความสําคัญกับการวิจัย พัฒนาผลิตภัณฑ์โดยมุ่งพัฒนานวัตกรรม ที่ตอบสนองความต้องการของลูกค้า และเป็นมิตรต่อสิ่งแวดล้อม

42. Strategic Management @ 2013

46. Strategic Management @ 2013
ความสัมพันธ์ผู้มีส่วนได้เสีย/
Business Ecosystem

49. Strategic Management @ 2013
Business Ecosystems

50. Strategic Management @ 2013
Form of Interdependence

56. Strategic Management @ 2013
Complex Relationships

57. Strategic Management @ 2013
TRIZ Application

58. Strategic Management @ 2013
TRIZ and Functional Analysis, S Substance
Analysis

59. Strategic Management @ 2013
Substance Substance Field

62. Strategic Management @ 2013
Prominent Fortune 100 multi-national operations, university spin-outs and start-up businesses in more than a dozen pioneering
industries, including biotechnology, information technology, and clean technologies
Research Triangle Park

65. Strategic Management @ 2013