Slides from Pacific New Media course by Wahine Media: Social Media Best Practices. February 9, 2013

1. Social
Media
Best
Practices
Wahine Media
social media strategy, training
& implementation for business
Slides: slideshare.net/wahinemedia

2. If the phone rang, wouldn’t you pick it up?

3. Social media best practices are no different
than relationship best practices

4. Before you start
Think: what is your message? your voice?
Strategize: develop a social media strategy
Plan: create a content calendar

5. Getting started
Listen: know your tools
Measure: set key performance indicators
Build: invite your current contacts

6. Photo:http://media.merchantcircle.com
General
Best
Practices

7. The
80/20
rule
20% marketing
80% being “social”
Photo: PicasaWeb

8. Optimize
&
Brand
Your
Profiles
Fill out your profile information
Optimize for keywords*
Consistently brand all profiles
Link to one another*
Photo: LIFE

9. Respond
in
a
timely
manner
24 hours is best
Set your notifications*
Use a separate email

10. Be
a
fan
of
your
fans
It’s not all about you
Go above and beyond*
AgoraPulse
Try crowd sourcing
Photo: H. Armstrong Roberts

11. Be
a
content
curator
Variety is key
Sharing is caring
Cite your sources

12. Think
Visually
Invest in photos
Video has arrived
Photo: Nicolás García

14. Facebook

15. Facebook
•
Like other pages
•
Use Facebook cover properly
•
Clear profile picture
•
Customize app thumbnails
•
Utilize “about” area
•
Properly categorize your page

16. Facebook
•
Post a minimum of 3 times/week
•
DO NOT AUTOFEED TO TWITTER
•
“Share” from your home feed
•
Make your updates short
•
Check & use “posts by others”
•
Tag as often as possible
For more: Facebook with Wahine Media

17. Facebook
•
Who’s doing it well?
•
Waialua Fresh
•
Good
•
Honolulu Magazine

21. Twitter

22. Twitter
•
Used mainly for conversation
•
Utilize limited bio space
•
Follow back
•
DO NOT AUTOFEED TO FACEBOOK
•
Post at least 3 times per day
•
Use hashtags often
•
RT and share often

23. Twitter
•
Cite your source
•
Check your DM’s
•
Do not use auto DM responder
•
Always respond to mentions
•
#FF
For more: Twitter with Wahine Media

24. Twitter
•
Who’s doing it well?
•
Oreo and Kit Kat
•
PBS Hawaii
•
Melissa808

28. Instagram

29. Instagram
•
Use hashtags
•
Check your mentions/comments
•
Follow back
•
Express yourself & be compelling
•
Connect other social profiles
•
Feeding to Facebook is great!
•
Rethink when posting to Twitter

30. Instagram
•
Who’s doing it well?
•
Adoboloco
•
Discover Hawaii Tours

31. Pinterest

32. Pinterest
•
Organize boards logically
•
Pin with variety
•
Stay away from re-pinning direct
uploads without links
•
Tag and follow others
•
Join and create group boards
•
Connect other social profiles

33. Pinterest
•
Who’s doing it well?
•
Lowes
•
Paula Deen
•
Moms in Hawaii

34. LinkedIn

35. LinkedIn
•
Update 3 times a week
•
Connect any groups associated
•
Update employees
•
Keep services/products updated
•
Companies can now engage in
Groups!
For more: LinkedIn with Sue Kunimune

36. LinkedIn
•
Who’s doing it well?
•
Hubspot
•
L‘Oreal

37. Google+

38. Google+
•
Circle other pages
•
Circle back individuals
•
Fill out profile
•
Link other profiles
•
Claim your “place”

39. Google+
•
Who’s doing it well?
•
Hawaii Aloha Travel
•
Hawaii Tourism Authority
•
Ferrari
•
H&M

40. YouTube

41. YouTube
•
Customize your page
•
Add tags and keywords to videos
•
Be descriptive in video
descriptions
•
Include links in description
•
Utilize playlists

42. YouTube
•
Who’s doing it well?
•
Ryan Ozawa (Hawaii)
•
iJustine
•
Murad

43. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Karen Weikert
@karenweikert
Gwen Woltz
@gjwahine
Download this slideshow:
http://slideshare.net/wahinemedia