As social media is increasingly becoming a part of our personal lives, it is also an integral part of how we do business. But how do you set yourself up for success in this social business economy? We'll talk about social media best practices for business including: social media privacy and policy, why a social media strategy is important, what the "social" in social media looks like, why you need to produce original content, and give examples of local businesses rocking social media here in Hawaii.

1. Social media strategy
Social profile customization
Wahine
Media Implementation and management
Coaching and training

3. Social media policy & privacy
Social
media
Should I use a strategy?
What does “social” look like?
best
practices Why original content?
Local movers and shakers

4. Social
media
changes
the
way
we
do
business
“We don’t have a choice on
whether we DO social
media, the question is how
WELL we do it”
—Erik Qualman

5. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
Social gamers will buy
$6 billion in VIRTUAL
way
we
do
goods by 2013
business
eReaders have
“We don’t have a choice on
surpassed traditional
whether we DO social book sales
media, the question is how
WELL we do it”
90% of people trust
—Erik Qualman peer recommendations
14% of people trust
advertisements

6. What’s
the
ROI
of
social
media?

7. The ROI of social media is your
business will exist in 5 years.
—Gary Vaynerchuck
What’s
the
ROI
of
For more info on ROI:
social
media? http://wahinemedia.com/wahineblog

8. OK
I’m
ready.
Now
what?

9. Social
media
policy
There are no rules—specific to you
Policy may include:
Who will be the voice?
Authenticity guidelines
Risk mitigation
Profile ownership

10. Social
media
privacy
Learn your privacy settings
Don’t be afraid to un-friend
Don’t display birthday (day or year)
Create complex & unique passwords
Clean up your past—Timeline
Would you put it in a headline?
Keep private content OFFLINE

11. Follow
a
strategy
Your roadmap and step-by-step guide
to social media success
Defines your “why”
Defines your “what”
Defines your “how”
Defines success

12. Why
original
content?
Blogging creates leads = sales
Positions you as industry leader
Make sure it’s social!
Drives repeat traffic—provides value

13. Be
social!
All aspects of your business should be
social—a social business.
20% marketing, 80% engagement.
Seek out conversations
Share other relevant content
Dialogue is back AND forth!

14. Local
movers
and
shakers

15. Always available and responsive
Tiki’s
Grill
&
Bar Relevant information
Great custom apps (tabs)

16. Helpful videos on YouTube
@AskHMSA Responsive and helpful on Twitter
Engaged with the community

17. Responsive and friendly
Bank
of
Hawaii Sweepstakes with big prize
Have a mobile app

18. Relevant and useful information
Hawaii
Aloha
Travel Broadcasts live each Friday to
answer fan questions

19. Helpful and responsive
Big
City
Diner Great custom apps (tabs)
Owner, @BCDlane tweets as well

20. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Gwen Woltz
@gjwahine
Karen Weikert
@karenweikert
Download this slideshow:
http://www.slideshare.net/wahinemedia