Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012. Why social media for business? Tips and best practices Local examples in Hawaii

1. Social media strategy
Social profile customization
Wahine
Media Implementation and management
Coaching and training

3. Social
media
Why social media for business?
guidance
from
Insider tips and best practices
Local business examples
the
trenches

4. Social
media
changes
the
way
we
do
business

5. Social
media
changes
the
way
we
do
business
“We don’t have a choice on
whether we DO social
media, the question is how
WELL we do it”
—Erik Qualman

6. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
way
we
do
business
“We don’t have a choice on
whether we DO social
media, the question is how
WELL we do it”
—Erik Qualman

7. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
Social gamers will buy
$6 billion in VIRTUAL
way
we
do
goods by 2013
business
“We don’t have a choice on
whether we DO social
media, the question is how
WELL we do it”
—Erik Qualman

8. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
Social gamers will buy
$6 billion in VIRTUAL
way
we
do
goods by 2013
business
eReaders have
“We don’t have a choice on
surpassed traditional
whether we DO social book sales
media, the question is how
WELL we do it”
—Erik Qualman

9. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
Social gamers will buy
$6 billion in VIRTUAL
way
we
do
goods by 2013
business
eReaders have
“We don’t have a choice on
surpassed traditional
whether we DO social book sales
media, the question is how
WELL we do it”
90% of people trust
—Erik Qualman peer recommendations

10. Facebook tops Google
Social
media
for weekly U.S. traffic
changes
the
Social gamers will buy
$6 billion in VIRTUAL
way
we
do
goods by 2013
business
eReaders have
“We don’t have a choice on
surpassed traditional
whether we DO social book sales
media, the question is how
WELL we do it”
90% of people trust
—Erik Qualman peer recommendations
14% of people trust
advertisements

11. Social
media
In 2011, the average cost per lead for
costs
less
to
outbound-dominated businesses was $373,
while inbound businesses reported their
leads cost on average $143.
produce
leads
Source: Hubspot State of Inbound Marketing, 2011

12. Small
businesses
are
using
most
In 2011, small businesses plan to spend
49% of their lead generation budgets on
of
their
budgets
inbound marketing.
Source: Hubspot State of Inbound Marketing, 2011
for
social
media

13. What’s
the
ROI
of
social
media?

14. The ROI of social media is your
business will exist in 5 years.
—Gary Vaynerchuck
What’s
the
ROI
of
For more info on ROI:
social
media? http://wahinemedia.com/wahineblog

15. OK
I’m
ready.
Now
what?

16. Follow
a
strategy
Your roadmap and step-by-step guide
to social media success
Defines your “why”
Defines your “what”
Defines your “how”
Defines success

17. Be
social!
All aspects of your business should be
social—a social business.
20% marketing, 80% engagement.
The best way to tell people you’re
home is to knock on their door
Share social content
Dialogue is back AND forth!

18. Listen
For your name
To your competition
To influencers
Your target market

19. Respond
Response time
What about weekends?

20. Be
fearless
Fear of the unknown is the biggest reason
businesses don’t dive into social media
Lack of resources or money
“Bad” reviews or customer complaints

21. Local
movers
and
shakers

22. Always available and responsive
Tiki’s
Grill
&
Bar Relevant information
Great custom apps (tabs)

23. Helpful videos on YouTube
@AskHMSA Responsive and helpful on Twitter
Engaged with the community

24. Responsive and friendly
Bank
of
Hawaii Sweepstakes with big prize
Have a mobile app

25. Relevant and useful information
Hawaii
Aloha
Travel Broadcasts live each Friday to
answer fan questions

26. Civil
Beat Progressive and community driven
Responsive and relevant

27. Helpful and responsive
Big
City
Diner Great custom apps (tabs)
Owner, @BCDlane tweets as well

28. Relevant, helpful information
Moms
in
Hawaii Responsive and friendly
Provides a community forum

29. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Gwen Woltz
@gjwahine
Karen Weikert
@karenweikert
Download this slideshow:
http://www.slideshare.net/wahinemedia