1. Dr Wade Halvorson
Professor of Digital Marketing
Wad Halberstadt
Virtual World Researcher

2. Dr Wade Halvorson
Professor of Digital Marketing
Wad Halberstadt
Virtual World Researcher

3. Teach
Research
Publish

5. Participant Centered Learning
Flipped classrooms
Learning communities

6. Digital Disruption

7. How are you going to get it?
Think different
Build higher order thinking skills
Look for what is possible
Come to class prepared and
Participate in active learning

8. Higher order thinking skills
Evaluation
Synthesis
Analysis
Application
Understanding
Knowledge

9. Learning Activities
People generally remember…
90%
of what
they do
Active Learning
70%
of what they
say and write
50%
of what they see and hear
30% of what they see
20% of what they hear
10% of what they read
Passive
Learning

10. Learning Outcomes
Learning Activities
People generally remember…
90%
of what
they do
70%
of what they
say and write
People are able to….
Analyze
Define
Create
Evaluate
50%
of what they see and hear
30% of what they see
20% of what they hear
10% of what they read
Demonstrate
Apply
Practice
Define
List
Describe
Explain

11. We Use Case Study Methodology
Tacit, unarticulated
knowledge
Receptors
Explanation
Dorothy Leonard & Walter Swap Deep Smarts (2005) Boston, MA: Harvard Business School Press

12. Learning NOT teaching
• Less about knowledge transfer in one direction,
from the professor to the students
• More about student interaction with each other in
a joint effort to arrive at helpful principles and
frameworks
3-12

13. Learning Contract
• Conveys an obligation to students to help fellow
students learn by participating in the search for
frameworks, principles
• The professor “orchestrates” rather than forces
the development of ideas and theoretical
frameworks
3-13

14. Remember…
Prepare yourself for success in a digitally
disrupted world by being an active
participant in your learning.
And don’t forget….
doing your MBA can be fun!