10 lessons from the Speed Three Peaks Challenge #speed3peaks

1. Using social media to fundraise 10 lessons from the Speed Three Peaks Challenge #speed3peaks

2. On 10 June a team from Speed completed the Three Peaks Challenge in 24 hours raising almost £4,000 for Macmillan Cancer Research. The team of ten conquered the highest mountains in England, Wales and Scotland. Fundraising for the challenge started in April. Here are some the things we learnt about using social media to build support for a charity event.

3. 1. Set a fundraising challenge with a clear goal

4. 2. Set-up a fundraising page All fundraising activity linked back to this page Gift aid contributions added £630. Almost all donors opted in

5. 3. Get everyone involved to promote the event via their own networks 74% of donations were pledged to people individually That’s an amazing total of £2,800

6. 4. Promote the challenge via your own social media sites

7. 5. Build momentum with fundraising events, such as bake sales Fundraising events in the lead-up contributed £540 This tactic really worked. Next time we’ll do more

8. 6. Create a unique hashtag #speed3peaks for Twitter conversations #speed3peaks was used throughout the build-up and during the challenge itself More than 200 tweets were sent during the event

9. 7. Engaging supporters really helps push your efforts further

10. 8. Report live on your challenge via Facebook and Twitter Almost 35% of donations were made during the final week of the campaign 24 per cent of donations were made during the challenge itself

11. 9. Promote your challenge via mainstream media Thanks to PR Week for its support

12. 10. Report back on how you did and say thank-you

13. For more information please get in touch and say hello to @danhowe or @wadds via Twitter. And if you found this useful please consider leaving a donation for the Speed Three Peaks Challenge at http://wadds.co/speed3peaksThank you