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Business Blogging

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Stephen Waddington
Stephen Waddington

An introductory workshop on business blogging for students at the University of Newcastle

Business
1 of 17
Business bloggingNewcastle University – 26 May Stephen Waddington@wadds
Blogs: an original form of social media May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davis (@stedavies)
The internet is littered with dormant blogs
Why business blogs fail Tone of voice Corporate control Lack of focus, momentum Individual vs corporate personality FAIL
Why blog? Media platform Engagement, networking Promotion SEO-driven sales support
Engagement, networking
Engagement, networking
Promotion
Promotion
SEO
SEO
Successful business blogging require authentic and compelling content You can’t put lipstick on a pig
Thank you

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