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Joining up b2b social media with sales

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Stephen Waddington
Stephen Waddington

PR Moment Social Media in B2B Communications

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Joining-up b2b social media 1 | 03.12.2013 Source: Flickr / CC Attribution / Andreanna Moya
PR Moment data soft on b2b . 2 | 03.12.2013 Source: PR Moment (n=50)
Really. No really? Think again 3 | 03.12.2013 Source: The Business of Influence, Philip Sheldrake (Wiley, 2011)
The business of influence Organisation 4 | 03.12.2013 Market Competitors
Sales 1.0: online spam 5 | 03.12.2013 Source: Sales email / Stephen Waddington
Sales 2.0: mining for data 6 | 03.12.2013 Source: LinkedIn
Sales 2.0: turning data into insights 7 | 03.12.2013
Marketing 101: sales pipeline Awareness Knowledge Interest Preference Action 8 | 03.12.2013 Source: Topsy
Planning model Listening 9 | 03.12.2013 Influencer Identification Attract: Content, cha nnels and story telling Engage Sales
Listening: events good start point 10 | 03.12.2013 Source: Vintank
Listening: specialist tools 11 | 03.12.2013 Source: Vintank
Influencer identification: Topsy 12 | 03.12.2013 Source: Followerwonk
Influencer identification: Traackr 13 | 03.12.2013 Source: Traackr
Don’t join the content bandwagon 14 | 03.12.2013 Source: Content Marketing Institute: 2013 Benchmarks, Budgets and Trends
Brand voice: it should be like dating 15 | 03.12.2013 Brand Voice What Audiences Want to Hear, Say, Do & Value What Your Brand Wants to Say, Hear, Do & Value
Innovative and brave content 16 | 03.12.2013 Source: Prezly
Humour works but apply with care 17 | 03.12.2013 Source: Screwfix / Twitter
Built-in lead generation 18 | 03.12.2013 Source: Altimeter / Slideshare
You need to be media agnostic 19 | 03.12.2013 Source: Unified Social
New platforms for engagement Link Author tag 20 | 03.12.2013 Source: Google+
Communities and hanging out 21 | 03.12.2013 Source: Google+
Closing the sales cycle email CRM whitepapers events blogs video 22 | 03.12.2013
Closing the sales cycle email CRM whitepapers SALES events blogs video 23 | 03.12.2013
How can I help? • Plot your customer pipeline journey • Map marketing and communication activity against your pipeline • Test, test, test • Please don’t fill the internet with shit content… • …and don’t send dumb emails because they might get shared. 24 | 03.12.2013
How can I help? 25 | 03.12.2013
Joining-up b2b social media Stephen Waddington stephen.waddington@ketchum.com slideshare.net/wadds wadds.co.uk @wadds 26 | 03.12.2013

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