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att Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
2. 2
ERA ANALYSIS
300 year history
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
3. 3
ERA Analysis: A 300 year old industry
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6
1700 1800 1900 2000
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7
1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present
INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATION
CONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven,
commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and
text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified content
ACCESS
Payment to a social class entitled General public has access to media. Access to a greater number and variety
member to subscription of magazines through stand purchase
Subscription and retail services are and subscription.
available to a wider audience.
ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession
lower class lower class
POPULAR MAGAZINES
, The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmiling
EMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim
The Little Review Playboy, Highlights Illustrated, Men’s Health
VALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,
COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing,
and knowledge. Opinions news-oriented identity, sustainble
of other intellectuals.
CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and
seekers. conformists interest-based demoninator, and consumes, accepts networking
industry monitors consumer standardization
trends
INFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media,
mass production media convergence
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
4. 4
ERA Analysis: A 300 year old industry
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6
1700 1800 1900 2000
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7
1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present
INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATION
CONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven,
commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and
text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified content
ACCESS
General public has access to media. Access to a greater number and variety
Times have changed...
Payment to a social class entitled
member to subscription of magazines through stand purchase
Subscription and retail services are and subscription.
available to a wider audience.
ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession
lower class lower class
POPULAR MAGAZINES
, The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmiling
EMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim
The Little Review Playboy, Highlights Illustrated, Men’s Health
VALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,
COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing,
and knowledge. Opinions news-oriented identity, sustainble
of other intellectuals.
CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and
seekers. conformists interest-based demoninator, and consumes, accepts networking
industry monitors consumer standardization
trends
INFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media,
mass production media convergence
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
5. 5
ERA Analysis: A 300 year old experience
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6
1700 1800 1900 2000
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6 ERA 7
1700s 1880 1900-1930 1930-1970+ 1970-1990 1990-2000 Present
INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATION
CONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven,
commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and
text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified content
ACCESS
Payment to a social class entitled General public has access to media. Access to a greater number and variety
member to subscription of magazines through stand purchase
Subscription and retail services are and subscription.
available to a wider audience.
ECONOMIC Distinct upper-class and Distinct upper-class and Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession
lower class lower class
POPULAR MAGAZINES
, The Review, Tatler, Spectator, McClure’s, Munsey’s, Life, National Geographic, Fortune, Time, New Yorker, Vogue, Interview, GQ, Ray Gun, Colors, Wired, Good, “T”, Make, stopsmiling
EMERGING MAGAZINES mostly British magazines America opens the market Saturday evening post, Ebony, Life, People, Esquire, Rolling Stone, Sports Maxim
The Little Review Playboy, Highlights Illustrated, Men’s Health
Yet the options to buy
magazines are limited
to subscription and buying
VALUES OF MAGAZINE Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,
COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing,
and knowledge. Opinions news-oriented identity, sustainble
of other intellectuals.
from the stand.
CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and
seekers. conformists interest-based demoninator, and consumes, accepts networking
industry monitors consumer standardization
trends
INFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media,
mass production media convergence
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
6. 6
ERA Analysis: A 300 year old industry
ERA 1 ERA 2 ERA 3 ERA 4 ERA 5 ERA 6
1700 1800 1900 2000
ERA 1
1700s
INSIGHT: ERA 2
1880
ERA 3
1900-1930
ERA 4
1930-1970+
ERA 5
1970-1990
ERA 6
1990-2000
ERA 7
Present
INTELLECTUAL GENERALIZATION INDUSTRIALIZATION STANDARDIZATION LEISURE INFORMATION AGE COLLABORATION
4 tensions in the industry:
CONTENT Literature, essay, Commentary, muckraking, Photography, documentary, Advertisers influence content, Small press renaissance, less newsy, amplified audience, Enticing, advertise driven,
commentary, satire, documentary, book-like journalism, editorial, format news magazines, editorial, entertainment, general-interest, information driven, quality full community created and
text heavy, book-like changes, advertising enters slick is in news, pictures, design color print spreads. verified content
ACCESS
Payment to a social class entitled General public has access to media. Access to a greater number and variety
member to subscription of magazines through stand purchase
and subscription.
1) ndustry faces threats and competition
I
Subscription and retail services are
available to a wider audience.
ECONOMIC from digital media
Distinct upper-class and
lower class
Distinct upper-class and
lower class
Growing lower class (WWI) Emerging middle class Emerging disposable income Prosperous Recession
POPULAR MAGAZINES
,
EMERGING MAGAZINES 2) imited innovation with channel of distribution
L
The Review, Tatler, Spectator,
mostly British magazines
McClure’s, Munsey’s,
America opens the market
Life, National Geographic,
Saturday evening post,
The Little Review
Fortune, Time, New Yorker,
Ebony, Life, People, Esquire,
Playboy, Highlights
Vogue, Interview, GQ,
Rolling Stone, Sports
Illustrated, Men’s Health
Ray Gun, Colors, Wired,
Maxim
Good, “T”, Make, stopsmiling
(Buy at stand or subscribe)
3) Media convergence
4) ncreasing diversity and easier access
I
VALUES OF MAGAZINE
of content create heightened expectations
Distinguish your social General knowledge, General knowledge, Special interests, informal, Self-image and maintenance, Pop-culture, information, Useful, digestibable,
COMMUNITY status and scene. Education information information democratic, slick and glossy, pop-culture. time, aesthetics, individuality stylish, compelling, enticing,
and knowledge. Opinions news-oriented identity, sustainble
of other intellectuals.
CULTURE Intellectuals, knowledge Specialized social sectors, By demographic, increased Reader tolerates advertising, Self-oriented interests Information seeking Content collaboration, and
seekers. conformists interest-based demoninator, and consumes, accepts networking
industry monitors consumer standardization
trends
INFLUENTIAL TECHNOLOGY Printing press Printing press + Analog TV, Cable Internet Internet, mobile media,
mass production media convergence
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
8. 8
Network Diagram: Mapping the industry
Content flow Advertiser Editor
of Magazine Publisher
industry Printer Paper Version
Subscription
Distributor
Digital
Retailer
READER
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
9. 9
Network Diagram: Mapping the industry
Advertiser Editor
Our Scope Publisher
Printer Paper Version
Subscription
Distributor
area of interest
Digital
area of interest
Retailer
READER
Magazines Design Analysis S09
Cervante | Gupta | Haupt | Vuong
