Home Care Marketing Online: 2 Moves You Should Make NOW to Increase Home Care Leads and Visibility

Home Care Marketing Online:
2 Moves You Should Make NOW
to Increase Online Visibility and Leads

Valerie VanBooven RN BSN
LTC Expert Publications
www.ltcsocialmark.com

Copyright 2012 LTC Expert Publications

Agenda
• Get your online marketing house in
order.
• Website
• Tracking of Leads
• Calculating ROI
• 1st Move You Should Make NOW for
Increased Visibility and Leads
• 2nd Move You Should Make NOW for
Increased Visibility and Leads


Get your online marketing
house in order.
• Website
• Tracking of Leads
• Calculating ROI


Website


Return On Investment


#1 Move You Should Make Now


What is Pinterest?
• Pinterest is a Virtual Pinboard.
• Pinterest lets you organize and share all the beautiful
things you find on the web. People use pinboards to plan
their weddings, decorate their homes, and organize their
favorite recipes.
• Best of all, you can browse pinboards created by other
people. Browsing pinboards is a fun way to discover new
things and get inspiration from people who share your
interests.


Can You Use Pinterest for
Business?

YES!

Pin your Content.

• Create Boards
• Blog Posts must have photos.
• Pictures of Staff
• Stock Photos
• Logos


Valerie’s Pinterest Account


Add a Link Back to Your Blog
Post or Website


10 Tips for
Better Pinterest
SEO
by Sage Lewis
www.Clickz.com


Be sure to upload your own
images at least some of the
time. Re-pinning other people's
images is a good idea but will
not have as much value as
contributing your own images.


Make sure the file name of your image contains your targeted key phrase.
"Feb2012_20120204_0015.jpg" is not
going to rank as well as
“home_care_media_pa.jpg."


Pin from a variety of different
sources as opposed to one specific
site. Variety of images will make
your overall Pinterest account more
compelling. Without a doubt, re-
pinning, liking, and commenting is
going to play a role in where your
images appear.


After you upload an
image, you can edit your
pin to change your
description and add a link.


Pinterest descriptions can be
500 characters. Use them all.
Your description should be a
keyword-rich explanation or
commentary on the image you
posted. You can edit the
descriptions of anything you
have pinned or re-pinned.

Play around on Pinterest to see
what catches your eye and what
compels you to engage with an
image. Make a mental note of
these kinds of images so that
you can upload similar types of
content.


Don't forget that this is social media. It
is not your advertising platform.
Comment, like, and re-pin other
people's images. As with any social
media platform, people with more
followers will have more power. It's very
likely that in the near future, part of a
search algorithm will include how
engaging your Pinterest profile is.


Create a variety of different
boards and make sure the
names of the boards are
keyword-rich. "Places I love" is
not going to serve you as well
as “Senior Care Media PA."


Add the "Follow" button and
the "Pin It" button for
websites. The key to social
media is to give people what
they want. Right now people
want Pinterest, so give it to
them.


Don't be "that guy." I see it already.
People are posting nothing but
infographics and superficial images
that assuredly will never offend
anyone. These are the worst kinds
of profiles. Just be yourself. Like
what you like. And be kind to other
people.


Bonus tip: URLs that you add to
images when you edit your pin are
"nofollow." So these links should not be
given any weight according to standard
nofollow rules. However, you can put
URLs in your descriptions. Those
currently are followed, meaning that
Google should follow these and give
the URL weight.


2 Move You Should
nd

Make NOW for
Increased Visibility
and Leads


YUK!
No one ENJOYS asking for
testimonials and
reviews…..BUT it’s an absolute
necessity in this market.
ABSOLUTE.

We all rely on other people’s opinions
to make our at least some of our
choices, especially in choosing goods
and services.

(ESPECIALLY ONES
THAT INVOLVE OUR
FAMILY MEMBERS)


Story:
Combined Insurance Company of America founder, W. Clement Stone,
very successfully sold life insurance, an intangible product, to his
customers by using this simple technique:

He sent his salesmen out to speak to potential customers with only a
binder of over 200 testimonials from previous satisfied customers.
Salesmen would flip through the binder, read a few testimonials, and
attempt to close the sale. If a customer was not sold, the salesman
would flip through a few more testimonials, and attempt to close the
sale once more.

The rate at which customers signed up for his insurance was
astounding! Usually before 25 testimonials, a sale was made.


In the internet world, where online marketing
techniques are highly questionable, consumers
often refer to forums, blogs, reviews and
networking sites to find out whether a product or
service is worth spending money on.

Placed strategically, a testimonial within web copy
or as a headline can help sell a product or service
faster than a marketer selling his own product .


Send clients or customers a brief request with a
few short questions and ask them to complete this
at their earliest convenience. These should be
specific, such as “Our aging loved one was much
happier after hiring ABC Home Care. Our
caregiver Jane was the best!” or “I was able to
sleep at night for the first time in months”, etc

Never underestimate the power of
social proof, acceptance and
satisfaction.


Next Steps:
• Websites, Leads, Internet Marketing-
Contact LTCEP at:
• Phone: 888-404-1513
• www.LTCSocialMark.com
• www.HomeCareDaily.com
• George@ltcep.com

Q/A
• Valerie@ltcep.com


Home Care Marketing Online: 2 Moves You Should Make NOW to Increase Home Care Leads and Visibility

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Home Care Marketing Online: 2 Moves You Should Make NOW to Increase Home Care Leads and Visibility