Vermont Specialty Food Association / Your Business’ Communication Strategy
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This is Nicole Ravlin's presentation as given at the Vermont Speciality Food Association's annual meeting.
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Vermont Specialty Food Association / Your Business’ Communication Strategy
- 1. Education & Membership Meeting Mountain Top Inn, Chittenden, VT June 6, 2013 Your Business’ Communication Strategy
- 2. Hi, there. © pmg public relations 2013 I’m Nicole Ravlin from PMG Public Relations. nicole@PeopleMakingGood.com @pmgNicole
- 3. © pmg public relations 2013
- 4. Communications Strategy • What’s the ultimate goal? – Creating differentiated awareness? – Increasing revenue? • What actions do you need to take to achieve the goal? • How will you measure your efforts? • When is enough time to evaluate what you’re doing? © pmg public relations 2013
- 5. Facebook EdgeRank What is it: This is the algorithm that manages what shows up in your personal news feed. Why it matters: The majority of your fans are probably not seeing your updates. How can you make Facebook work harder for your brand: You have to spend money. You can do this by promoting posts or ad campaigns. You should also increase the amount of [smart] content you push. © pmg public relations 2013
- 6. But wait… there are so many people “talking about this” © pmg public relations 2013
- 7. Dividing the number of people ‘talking about this’ by the number of total likes on your page (and multiplying by 100), you end up with a percentage of total people engaging with your brand’s content. Facebook recommends between 12% and 25% as a healthy number. © pmg public relations 2013
- 8. Bloggers = © pmg public relations 2013
- 9. © pmg public relations 2013
- 10. Understand the worth of the blogger, just like you would weight a media outlet. © pmg public relations 2013
- 11. Conversation – and good PR – can happen easily within a blog’s comment section. This is an under used arena. © pmg public relations 2013
- 12. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog © pmg public relations 2013
- 13. © pmg public relations 2013 Images. Useful Content. Links.
- 14. PR used to look like this… © pmg public relations 2013
- 15. Today it’s more like this… © pmg public relations 2013
- 16. Traditional Public Relations © pmg public relations 2013
- 17. Good marketing takes a mix of approaches. © pmg public relations 2013
- 18. thanks for your time. © pmg public relations 2013 nicole@PeopleMakingGood.com @pmgNicole
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