Presentation from the Green Marketing Seminar at Epik One's OM Bootcamp

1. Green Marketing Workshop | Social Media presented by Nicole Ravlin PMG Public Relations

2. Social media is just that – SOCIAL and it requires engagement ©PMG Public Relations, LLC 2009

3. PUBLIC Relations ©PMG Public Relations, LLC 2009

4. “I’d like you to execute a viral campaign for my product…” “I’d like you to get me on Oprah… preferably as one of her favorite things.” ©PMG Public Relations, LLC 2009

5. 5 Reasons You Can’t Afford Not to Engage in Social Media Monitor your brand Competitive research Customer service Two-way communication with the public Gives legs to off-line traditional media efforts ©PMG Public Relations, LLC 2009

6. “It is not a fad.It is a fundamental shift in the way we communicate.” - Marta Kagan, Bonafide Marketing Genius ©PMG Public Relations, LLC 2009

7. The usual suspects… ©PMG Public Relations, LLC 2009

8. ©PMG Public Relations, LLC 2009

10. Several options for individuals to build a personal brand or companies to establish a presence.©PMG Public Relations, LLC 2009

11. facebook 25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company. 71% of respondents said they would more readily click on a link posted in a friend’s status. 84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of ©PMG Public Relations, LLC 2009

12. facebook Personal Pages Business Profile Pages Advertisements ©PMG Public Relations, LLC 2009

13. personal profile ©PMG Public Relations, LLC 2009

14. business profile page ©PMG Public Relations, LLC 2009

16. Not just “I woke up and had coffee…” More of an exchange of information and ideas©PMG Public Relations, LLC 2009

17. twitter Monitor your brand Respond to customer service praise and mishaps faster and more publically Engage with your followers (customers) ©PMG Public Relations, LLC 2009

18. twitter Use of #hashtags to follow conversations Tweetups ©PMG Public Relations, LLC 2009

19. Next Steps YouTube Flickr and other photo sharing sites Social Bookmarking (Digg, StumbleUpon, etc. ©PMG Public Relations, LLC 2009

20. If you do nothing else… Protect your brand! www.namechk.com ©PMG Public Relations, LLC 2009

21. A couple of sites you should check out To follow conversations and # chat on Twitter http://tweetchat.com To have notifications sent to you anytime you or your name or site (even a short URL) is mentioned on Twitter http://tweetbeep.com An easy way to share online http://www.clearspring.com/services/launchpad The best place to upload a social media release http://www.pitchengine.com A great place to find people to follow and look at Twitter demographics. http://www.twellow.com Figure out your Twitter stats http://tweetstats.com ©PMG Public Relations, LLC 2009

22. Thanks for your attention and time! www.PeopleMakingGood.com @pmgnicole www.facebook.com/pmgpr