3. Company | Raising the Bar Confidential COMPANY | CONSUMER DATA | PERSONALIZATION Consumer Protection Consumer Data
4. Consumer Data | Have 'Hand' in Transparency WEIGHT? Influence, reach, and scoring. WHERE? Online engagement, offline engagement, and more. WHAT? Interests, affinities, lifestyles, products, and more. WHO? Demographics, occupation, education, and more. Confidential WALLET? Income, financial data, purchase behavior, intent to buy. COMPANY | CONSUMER DATA | PERSONALIZATION Who What Where Wallet Weight Customer
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8. Contact Info Please contact: Vivek Sodera Co-Founder / Business Development Email: [email_address] Twitter: @vsodera Direct: 510.919.6221 Confidential
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Editor's Notes
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08/12/10 Measure ROI Track online and offline campaigns to measure growth of customer base and efficiency Cost Efficiency Effective Direct Mailing campaigns . Only send snail mail to the suitable audience