4. Recruiting the Top Talent
Hidden in Every Generation
Presented by: Metrics are Easy! â Analytics?â
Peter WeddleGeoffrey Dubiski ⢠April 29, 2009
CEO
WEDDLEâs Research & Publications
SHRM Staffing Management Conference & Exposition
peter@weddles.com
203.964.1888
4
5. WEDDLEâs
Recruiting the
Top Talent
Hidden in Every Generation
Peter Weddle
WEDDLEâs LLC
peter@weddles.com
203.964.1888
6. The War for Talent
ďŽ Rare skill holders
⢠Certain IT professionals
⢠Machinists
⢠Engineers
⢠Nurses
ď Deter a performance deficit
ďŽ Rare performers
⢠McKinsey & Co. Report
⢠âAâ level talent
⢠The missing cohort
ď Gain a performance edge
10. The Conventional Strategy
⢠Boomers
⢠Millennials
⢠76 million
⢠75 million ⢠Gen Xers
⢠51 million
Focus on Different Work Values
11. The Non-Generational Strategy
⢠Boomers
⢠Millennials
⢠76 million
⢠75 million ⢠Gen Xers
⢠51 million
Best Talent = Career Activists
Focus on Shared Aspirational Values
12. Proof of Their Arrival
American workers determined to excel at their work
13. Career Activists
Individuals who:
ďŽ See themselves not as a free agent, but as
a âfreed agentâ
⢠A different view of the work-life balance
⢠Never look for a job
ďŽ See themselves not as a worker, but as
a âperson of talentâ
⢠A different view of talent
⢠Always look for support
⢠Keenly aware of their value
14. How Do You Recruit Them?
ďŽ Donât focus on their work differences;
target their shared A-values:
⢠They never look for a job
ďŽ Aspiration-based advertising
⢠They care deeply about organizational
support
ďŽ Aspiration-based corporate career site
⢠They expect to be respected
ďŽ Aspiration-based recruiting process
15. Aspiration-Based Advertising
Work-Based Aspiration-Based
Job Postings Job Postings
⢠A cure for insomnia ⢠An e-brochure
⢠Requirements & ⢠Whatâs in it for
Responsibilities them
⢠Informational ⢠Persuasive
Whether distributed to job boards, social media sites or both
16. An e-Brochure
WI-C++ Programmer-$1.2M Bonus Best Practices
Are you looking for your next challenge at ⢠A title that sizzles
work?
ďŽ L-S-S
ďŽ For a great job and a great employer?
ďŽ
ďŽ
For a chance to earn $75-95K/year?
This opportunity has both.
⢠A structure that
ďŽ Your personal privacy is guaranteed. captures them
ďŽ S-ABC-S
The ABC Company is a leading
producer of flat panel solar displays.
ďŽ Weâre ramping up for major growth in
⢠Content that
the years ahead. inspires them
ďŽ Central to our strategy is a significant
expansion of our IT Department. ⢠A format that works
This Department recently won the
on the Web
ďŽ
prestigious âŚ
17. Aspiration-Based Career Site
ďž Personalization
⢠Channels/villages
ďž Content
⢠Tailored to career
fields & advancement
ďž Social networking
⢠Company-community
18.
19.
20. An Aspiration-Based Process
3 integrated processes covering 16 touch points that influence 1 hire
1. e-Brand statement
2. Advertising venue selection
Sourcing the 3. Non-advertising sourcing
Candidate 4. Brand and Job advertising INTEREST
5. Application method/feedback
6. Career site design/mgmt
7. Pre-qualifying screen(s)
8. Assessment test(s)
Evaluating the
Candidate 9. Interview logistics
10. Interviews
EDUCATION ď
11. Feedback/status information
12. Background checks
13. Relationship building
Selling the
Candidate 14. Offer communication ENGAGEMENT
15. Post offer communication
16. Reinforcement
21. An Expectation That Comes True
âOur success depends
on your success. Our ability ďŽ Touch Point #10:
to accomplish what we set Interviews
out to do is based primarily
on the people we hire â we ďŽ Starbuckâs Way
call each other âpartners.â We
are always focused on our
people. We provide ďŽ Touch Point #16:
opportunities to develop your Reinforcement
skills, further your career, ďŽ Starbuckâs Way
and achieve your goals.â
22. Three Truths
ďŽ We donât hire people for their work
preferences; we hire them to excel
ďŽ We canât promote our organizationâs success
by focusing on peopleâs differences, but we
can by focusing on their similarities
ďŽ The key to success in the War for the Best
Talent is a non-generational cohort
of the best in workforce
23. WEDDLEâs
WEDDLEâs (www.weddles.com)
ďŽ Publishing
⢠WEDDLEâs 2011/12 Guide to Employment Web Sites
⢠WEDDLEâs Guide to Association Web Sites
⢠Work Strong: Your Personal Career Fitness System Amazon
⢠Recognizing Richard Rabbit: A Fable for Seekers
⢠The Career Activist Republic
⢠A Multitude of Hope (spring 2012)
ďŽ Research
ďŽ Consulting Sign up for my newsletters
â˘Recruiting
ďŽ Training â˘Job Search
â˘Career Activism
âWhen in doubt, consider WEDDLEâs ⌠an industry standard.â HRWIRE
25. Thank you for joining us!
We also invite you to join us at The Recruiting Conference Nov 1-3, 2011 at the
InterContinental Chicago OâHare, for a face-to-face exchange of knowledge and
learning among peers, and networking in a creative, professional environment.
www.TheRecruitingConference.com
25
26. Thank you for joining us!
A copy of this presentationâs slide deck and session recording will be available on
www.RecruitingTrends.com within 2 working days. You can visit our previously recorded
event library at any time:
http://www.recruitingtrends.com/category/events/webinars/webinars-previous
Please send your questions, comments and feedback to: tarsuswebinar@gmail.com.
26