6. Social business for a smarter planet
On a smarter planet, people are transforming the
way they interact... and this transformation is
impacting the way business is being done
Why Social Business is important to our clients...
95% of standout 69% of respondents report Standout organizations are
organizations will focus more measurable business benefits from 57% more likely to allow
on “getting closer to the Web 2.0 tools, including better their people to use social and
customer” over the next 5 access to knowledge, lower costs of collaborative tools.
years. doing business, and higher
revenues.
– IBM CHRO Study 2010
– IBM CEO Study 2010 – McKinsey Global Survey 2009
6
7. As we talk to clients, we have identified three significant
entry points that align to roles/functions within the
organization
A Social Business
Builds trusted relationships and
Entry Point increases sales through relevant
messages across all channels
Traditional Business
Drives brand advocacy through
communities and dialog
Deepen client
'Push' marketing via
Marketing, traditional channels relationships
Customer
Control over brand
Shares insights to generate break-
Service image and brand through ideas and speeds time to
communication market, gaining market insight and
readiness
Drive operational
Product
Invest in R&D effectiveness
& Service
Generate new ideas
Reaches out to professional networks
Development internally to respond faster with business
Test ideas in market decisions to new opportunities, saving
money
Operations, Workforce
Human
Email and phone based optimization
Resources communication
Knowledge kept in silos
7
12. Social Businesses drive better business outcomes
Create Cultures of
Drive Growth Cost Control
Innovation
Establish strong client Sense and respond Innovate through Leverage and preserve Develop efficient
and partner relationships to change collective talent tacit knowledge means of working
Connect Collaborate Innovate
ICS Collaboration Portfolio
Messaging & Portals & Social
Collaboration Mashups Software
Unified Communications &
Collaboration
Talent &
Expertise
Process Information 12
13. A Social Business in Action
About*
• Collaboration 2.0 available to 398k of us
• 168 countries, 2k locations, 140k+ remote workers
• Profiles: 631,000; 1 M+ searches/week
• Communities: 33,600; 329k members,
80k users/month
• Blogs: 32,000; 10,400 very active bloggers,
74k users/month
• Files: 225,000; 5.2M downloads,
211k users, 71k user/month
• Search satisfaction has increased
• Activities: 171,000; 2.3M entries,
by 50% with a productivity driven
346K members, 70k users/month
savings of $4.5M per year
• Wikis: 29.800 with 263.000 pages and • $700K savings per month in
69k users/month
reduced travel
• Bookmarks: 1.1M; 3.1M tags, • Reductions in phonemail, E-mail
32k users
server costs
• Instant Messages: 11M+ a day
• Web Conferences: 19k with 103k users and
* For some services there are legacy systems still available. Their traffic is not listed here
8.3M connection minutes per month
26.5.2009
37. IBM Sametime Product Roadmap
2011/2012+
2Q 2011
Sametime/SUT Next
3Q 2010 ■
Richer presence
(eg:telephony/social)
IBM Sametime and ■
A/V on Web client
SUT 8.5.1
■
Enhanced mobile UC support
■
Native iPhone client
■
SUT for mobile updates
Lotus Sametime ■
A/V for Web browsers ■
Enhanced rich conferencing
Std/Adv/SUT 8.5.1 ■
Bandwidth management ■
Web UI improvements
■
NAT Firewall Traversal ■
Access Control
Large A/V support
■
Larger scale A/V mtgs ■
Meetings APIs
SUT 8.5.1 client integration
■
Multiple TCSPI connectors ■
Extend cloud UC delivery
ST Advanced support for
■
Meetings enhancements ■
SUT improvements
8.5.1
■
Sametime Advanced updates
More client platforms:
■
SUT updates
Win 7, Linux,
■
New communication option
Mac (incl 10.6)
■
Server hardware updates
■
Mobile clients
■
Android
■
Blackberry
Subject to change