Bill Reichert was a founding board member and a Chairman of the Churchill Club, and a Board Member of the Silicon Valley Association of Startup Entrepreneurs. Currently he is the Chairman of the Small Fund Roundtable of the VC Taskforce and a member of the Council on Foreign Relations in New York. Learn the right way to Pitch to Investors, from Bill Reichert Garage Technology Ventures A talk about the importance of getting to Wow, and why almost all the advice entrepreneurs get about pitching to investors is wrong. Bill Reichert, Managing Director, Garage Technology Ventures Bill Reichert has over 20 years of experience as an entrepreneur and operating executive. Since joining Garage in 1998, Bill has focused on early-stage information technology and materials science companies. He has been a board director or board observer at CaseStack, WhiteHat Security, ClearFuels Technology, Simply Hired, MiaSole, D.light Design, ThermoCeramix, and VisaNow, among others. Prior to Garage, Bill was a co-founder or senior executive in several venture-backed technology startups, including Trademark Software, The Learning Company, and Academic Systems. Earlier in his career, he worked at McKinsey & Company, Brown Brothers Harriman & Co., and the World Bank. Bill earned a B.A. at Harvard College and an M.B.A. from Stanford University.

1. Speaker: Bill Reichert
Igniters Meetup
Venture Hacks: ‘Winning the Hearts and Minds
of Investors'
Sponsored by:
Hosted by:
http://www.vorkspace.com
- Workspace of the Future
http://meetup.com/igniter

2. GETTING
TO
Crafting a
Compelling
Summary
of Your Value
Proposition
Bill Reichert  Managing Director  Garage Technology Ventures

3. Pitch Coach Wisdom:
Start with the problem
Tell a story
Follow this template
Show your passion
Explain what you do
Show a big market
Tell them your exit strategy.

4. You have 20
seconds . . .
Or go home.
To be
COMPELLING !!

6. ”CoolCois a dynamic startup company
that has developeda revolutionary
technologythat is going to disrupt our
$56 billion industry. Our teamhas over
45 yearsof combined experience,and
we have three patents pending. We
project that our curve-jumping,
paradigm-shifting solution willtransform...“

7. Huh ??

8. YOU

10. When do you need to Wow?
Pitching to investors
Talking to customers
Schmoozing at events
Posting updates
Recruiting employees
Looking for strategic partners
Sending out emails
On your website
Leaving voice mails
Press releases, marketing materials
Team training
ALL THE TIME!

11. BE CLEAR
What do you do?
BE CREDIBLE
Can we believe you?
BE COMPELLING
How much better are you?
How are you different?

12. Model for crafting your WOW!
1
DESCRIPTION
What do you do better than
anyone?

13. Model for crafting your WOW!
2
BENEFIT
What compelling benefit do you
offer to whom?

14. Model for crafting your WOW!
3
DIFFERENTIATION
How are you different?

15. Model for crafting your WOW!
1 2
3

16. G E T T I N G T O W O W
A LT E R N AT I V E A P P R O A C H E SALTERNATIVEAPPROACHES

17. T e l l a S T O R Y
P a i n t a P I C T U R E
Imagine if . . .

19. Drop a really big name

25. E N G A G I N G P R E S E N TAT I O N S T H AT T E L L S TO R I E S W I T H O U TC O M E S
P O W E R P O I N T P R E Z I F I L M V I D E O T R A N S M E D I A

26. “Art of the Start”
Online course at
Skillshare.com

27. For questions, comments, or slides
reichert@garage.com
@billreichert
R E S O U R C E S F O R
E N T R E P R E N E U R S .
Garage website:
http://www.garage.com
w w w. ga ra g e . c o m

28. Speaker: Bill Reichert
Igniters Meetup
Venture Hacks: ‘Winning the Hearts and Minds
of Investors'
Sponsored by:
Hosted by:
http://www.vorkspace.com
- Workspace of the Future
http://meetup.com/igniter