7. What fantasy players want?
“I wish I could interact with not only players within my league,
but with other friends and family members that are not in my
league as well”
“I feel that Yahoo fantasy basketball is built on small
communities where friends get together and form their own
private league. It would be nice if Yahoo opened up the
forum to a bigger and more connected community”
“I like how I can follow what other opponents in my league are
doing with their teams like viewing their recent NBA player pick
ups, trades, and drops. I would eventually like to seek advice
from other players outside of my league that I personally
know”
8. Proposal for a new message board
Specifically for friends in
other leagues that you
have made and would
like to share
news, advice, and
updates.
Postings would consist
of real life friends you
have added personally
You would then be easily
able to send out a
message to personal
friends outside of your
league for advice.
9. Benefits
New and Creative Impact of combining social media with
fantasy basketball
Creates additional value to players interested in connecting with
other friends and family through fantasy basketball
Number of users on Yahoo’s website would increase as more
players would stay on the website to interact with friends in other
leagues
Larger Online Community Larger Audience Advertising
Space
Other fantasy basketball engines do not have this new feature
