September 2011 Best Practice Network Webinar series, presented by VolunteerMatch
Session Description:
Cause marketing has become the buzzword on the lips of every company interested in social good, but what does it really mean? And what does it look like in practice? Join Joe Waters, expert blogger and author of Cause Marketing for Dummies for a back-to-basics lesson on cause marketing, and advice for how companies can harness its power. In this session, Joe will explain the many forms of cause marketing and offer tips for how to build, execute and measure a program's success.
Joe Waters teaches small nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with stakeholders. He's worked with many local and national companies, including Pepsi, Valvoline Instant Oil Change, Staples, Zipcar, Fuddruckers, Virgin America and The Boston Bruins.
Joe blogs at the web's #1 cause marketing blog, Selfishgiving.com. He's the co-author of Cause Marketing for Dummies.
Understanding the Pakistan Budgeting Process: Basics and Key Insights
VolunteerMatch BPN Webinar: An Introduction to Cause Marketing with Joe Waters
1. Cause Marketing: An Introduction
September 27, 2011
Guest Speaker:
Joe Waters
Blogger, Selfishgiving.com
Co-author, Cause Marketing for Dummies
Moderator:
Casey Brennan
Marketing Manager
VolunteerMatch
Confidential and Proprietary 1
2. To Ask Questions
Type questions into the box on the
right side of the your screen
Submit via Twitter to @VM_Solutions
using “#BPNCMIntro”
We will pose questions at the end of
the presentation
Confidential and Proprietary 2
3. Who is Joe Waters?
• Former Director, Cause Marketing, Boston Medical
• Founder & Blogger, Selfishgiving.com
• Co-Author, Cause Marketing for Dummies
• Fan of all things Boston!
4. What We’ll Be Covering
• What is cause marketing?
• Which type of cause marketing is best for me?
• How do I find a partner for my cause marking program?
• Why should I offer my cause marketing programs for free?
• Are there examples of local nonprofits using cause marketing
successfully?
• How do I put together an effective and cost-efficient cause
marketing program?
• How do I keep my cause marketing partner happy and build on
my success?
5. What is Cause Marketing?
Cause marketing is a partnership between
a nonprofit and a for-profit
for mutual profit
22. Facebook Likes
“Like” the Facebook Page ($5)
Comment on the page or “like”
any posting ($2)
Follow them on Twitter ($5)
RT or mention Twitter handle,
@2ndharvest ($2)
Post a photo showing your
support on Facebook, Twitter and
Flickr (bonus $5 each!)
23. Why Facebook Likes?
Do you have an online presence?
New opp for partners
Builds credibility
27. Regional Marketing
Coordinator
Marketing Manager VP of Brand VP of Special
Events
Co-Owner
Franchisee
District Marketing
Chief Executive Officer Manager
Advertising Manager
SVP of Brand Development SVP of Brand Development
Director of Marketing
Director of Advertising
34. October BPN
Jet-Set Service:
International Corporate Volunteering
Guest Speaker:
Amanda MacArthur
Director of Operations & Practice Leader,
Global Citizenship and Volunteerism
CDC Development Solutions
Thursday
October 6, 2011
10-11 a.m. PT (1-2 p.m. ET)
Confidential and Proprietary 34