This document discusses how companies can participate in commemorating the 10th anniversary of 9/11 by engaging employees in charitable service projects on 9/11 Day. It outlines the goals of creating an ongoing legacy honoring 9/11 victims through citizen service and outlines some best practices for companies to recruit employees and select meaningful service projects to participate in on 9/11 Day.

1. How Companies Can Pay Tribute
and Create Impact on 9/11
August 23, 2011
Guest Speaker:
David Paine
President & Founder
MyGoodDeed
911day.org
Moderator:
Casey Brennan
Marketing Manager
VolunteerMatch
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2. To Ask Questions
Type questions into the box on the
right side of the your screen
Submit via Twitter to
@VM_Solutions using “#BPN911”
We will pose questions at the end
of the presentation
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3. 10 th Anniversary of 9/11
National Day of Service and Remembrance
Program Overview and
Opportunities For Employers
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4. Origins of 9/11 Day
Our hopeful mission is to provide a positive and forward-
looking way for Americans and others to forever honor
and remember the 9/11 victims, survivors, and the many
that rose in service in response to the 9/11 tragedy.
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5. Goals
Create a constructive legacy that forever honors
the victims of 9/11 and those who rose in service
in response to the attacks
Engage millions of people in charitable service
on the 10th Anniversary of 9/11; document at
least one million service commitments
Build 9/11 into a significant annual catalyst for
ongoing citizen engagement in remembrance of
the 9/11 victims and heroes
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6. Key Program Partners
MyGoodDeed, co-chair
HandsOn Network, co-chair
BCLC/U.S. Chamber of Commerce
9/11 Memorial
The Mission Continues
AARP
CNCS/White House
VolunteerMatch
United Way and many others
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7. Strong Interest!
Nearly 70% of all Americans said they are
interested in paying tribute on the 10-year
Anniversary of 9/11
60 percent of participants in prior years
described themselves as “new” or “relatively
new” to volunteering – a tremendous
opportunity
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8. Nationwide Projects
Large scale service projects in 24 major cities
New York, Boston, Washington DC, and San
Francisco, Los Angeles, Houston, St. Louis, others
Powerful and growing partnerships:
- Clear Channel, NFL, NASCAR, Viacom, GGP (largest
mall operator), AOL, Facebook, Google, Nat’l Assn of
Broadcasters and many others
Lesson plans for more than 1,000,000 teachers
1,000 businesses already signed up
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9. Company Activities
AXA Foundation will be showing the documentary
Project Rebirth, which chronicles the lives of nine people
coping with the effects of 9/11 over the past decade
Ritz-Carlton Hotel in Pentagon City, Virginia, will host a
breakfast for Arlington First Responders, including those
who responded to the Pentagon attack
Boston Scientific employees will create science kits to
be donated to schools in need
Microsoft employees will engage in as many as 200
different service projects in the Greater Seattle area in
partnership with the United Way
• -
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10. Company Activities
Bank of America volunteers from Charlotte will be
building a neighborhood park in one of Charlotte’s fragile
low-income neighborhoods
Xcel Energy volunteers will be helping with a Family
Day Event and picnic at the Boys and Girls Club in
Denver, cooking and serving food, and leading family
activities
GlaxoSmithKline employees will be creating care
packages to support Somalia Famine Relief
Chase employees nationwide will be sending cards to
troops in partnership with Blue Star Families
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11. 9/11 Tribute Campaign
$20 million public service campaign, themed “I
Will” has been launched to inspire Americans
everywhere to participate in the single largest
day of charitable service in U.S. history
– Individuals and groups can post online pledges to
dedicate time on 9/11 to charitable service
– Website and Facebook pages will gather tributes,
creating a unique “digital quilt”
– Website also will connect people with volunteer
opportunities and charitable causes
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12. High Profile PSAs
Top celebrities, including
Julianne Moore, Kevin
Spacey, Samuel Jackson
and 30 others
$25 million in media will be
donated to generate
nationwide awareness
View campaign spots at
http://YouTube.com/911dayof
service
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13. 911day.org
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14. Facebook.com/911day
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15. Suggested Best Practices
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16. Recruiting
Don’t be afraid to participate – 9/11 is a day
when we all should “remember by doing”
Give employees a voice – Especially for 9/11,
colleagues will be more likely to participate if
they have a “voice and a choice”
Pick the date that works for you – Observing
9/11 doesn’t have to mean serving on 9/11
Consider opening your event to the public –
Provide an opportunity for your people to work
with others in the community
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17. Project Considerations
Align with existing efforts – 9/11 can be a very
powerful day to bring everyone together to
support existing causes and initiatives
Let employees do their own thing – If they
can’t take part in your activity, encourage them
to submit their own “I Will” pledges (911day.org)
Apply unique employee skills – Create ways
for employees to give back using their unique
skills, experience and talents sets
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18. Follow-up and Learn
Track impact – capture participation rates,
volunteer hours and stories from your project
and share these proudly
Follow-up to gain more insight – Use
questionnaires and focus groups to learn from
the employees who participate
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19. 10 th Anniversary
Observance
_________
Please Join the Tribute Movement
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20. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
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21. September BPN
Cause Marketing: An Introduction
Guest Speaker:
Joe Waters
Blogger, SelfishGiving.com &
Author, Cause Marketing for Dummies
Tuesday
September 27, 2011
10-11 a.m. PT (1-2 p.m. ET)
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