This document summarizes a presentation about LinkedIn Board Member Connect, a program that helps nonprofits identify and recruit potential board members through LinkedIn. The presentation explains that LinkedIn Board Member Connect allows nonprofit organizations to leverage their board members' existing LinkedIn networks to efficiently search for and identify qualified candidates with the right skills and experience. It notes that the program provides enhanced search capabilities through LinkedIn's Talent Finder tool and access to a network of other nonprofits. The presentation encourages board members to maintain up-to-date LinkedIn profiles and networks to facilitate searches for new board candidates.

1. LinkedIn’s New Board
Connect (and Other Tech
Tools for Building the
Best Board for your Org)
December 12, 2012
#vmlearn

2. Who are we?
Alice Korngold Bryan Breckenridge
President Nonprofit Success Enabler
Korngold Consulting, LLC LinkedIn
alice@korngoldconsulting.com nonprofitsolutions@linkedin.com
@alicekorngold @BGBreck
AliceKorngold.com Eventbrite.com/npo
#vmlearn
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3. LinkedIn Board Connect
A valuable new resource for nonprofit boards
PREPARED BY
ALICE KORNGOLD
FOR WEBINAR WITH
VolunteerMatch
December 12, 2012
Copyright © 2012 Korngold
Consulting LLC #vmlearn
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4. Investing in recruiting new board members:
key considerations
Nonprofit executives and board leaders are hard pressed to spend time searching for and vetting new board
members. Is it really worth the time and trouble? Here are a few key considerations to make the best decision for
your organization:
 We are maximizing our revenue potential: with fees for services, government contracts, and
philanthropy (foundations, corporations, and individual giving).
 Our programs and services are cutting edge, highly competitive, in demand, and high impact in ensuring
that the organization fully achieves its mission; we measure and demonstrate that.
 Board members bring the full array of expertise, and diversity of perspectives, experience, and
networks to ensure that the organization is maximizing its potential.
 The board has a number of people who are qualified and prepared to step up in to leadership positions
as we move forward.
 Board members attend meetings, fully engage with the organization, make personal financial
contributions, and fundraise to the extent that is necessary to help ensure that the organization is
financially robust.
 Each board committee has a full complement of people who have the experience, expertise, and
diversity of perspectives that is needed to be successful.
If you answered NO to a few of the questions above, you probably
want to invest in recruiting new board members.
Copyright © 2012 Korngold #vmlearn
Consulting LLC
4

5. 7 steps to determine the experience & qualifications
you seek in new board candidates
1. Imagine the organization’s greater potential in achieving the mission
2. Create the revenue model for success: fees for services, government grants,
philanthropy (foundations, corporations, individuals)
3. Determine the role of the board and expectations of board members to
accomplish success
4. Establish a logical board structure for efficiency and effectiveness
5. Determine the right board composition: the expertise you need, as well as the
diversity of experience, perspectives, and networks to maximize the
organization’s potential
6. Assess current board composition
7. Determine the experience and qualifications you seek
By discussing #1 - #4 above, the board and CEO can make well informed
decisions about what they need in new board members to achieve success.
Copyright © 2012 Korngold #vmlearn
Consulting LLC
5

6. Look near and far to find the right people;
LinkedIn as a game-changer
OLD SCHOOL
• Insular…within board’s inner circles
• Homogeneous
TODAY
• High value on diversity of perspectives, experience, and networks in
enriching the organization’s mission and vision, as well as its strategic and
financial success
OUTREACH
• Expanding outreach among people who have ties to the organization:
supporters, consumers, friends of supporters & consumers, including next
generation
• LinkedIn and other social media – a game-changer
Copyright © 2012 Korngold #vmlearn
Consulting LLC
6

7. LinkedIn is a game-changer for nonprofit
board-matching
WHAT MAKES LINKEDIN A GAME-CHANGER
• Vastly expands networks for nonprofits seeking qualified board member candidates –
especially to find business people with particular skills, experience, expertise, and people
with diverse perspectives and backgrounds
VALUES OF LINKEDIN OVER PREVIOUS ONLINE MATCHING RESOURCES -- VERIFICATION
MECHANISMS: There are numerous ways to verify a candidate’s qualifications, experience, etc.
Candidate’s page includes the following:
1. Endorsements written out by former employers, clients, colleagues, etc. – all of whom can be
cross-referenced via their LinkedIn pages
2. Click-on endorsements by people who know the candidate – all of whom can be cross-
referenced via their LinkedIn pages
3. Mutual relationships are noted and are therefore potential sources for references
CAVEATS
• It continues to be important to interview candidates in person in order to assess their
interest and qualifications to serve on the board
Copyright © 2012 Korngold #vmlearn
Consulting LLC
7

8. Maximize the value of your board members
in advancing the organization
• Provide useful materials to new board members in advance :
statement of expectations, by laws, budget, audited financials, board
On-boarding list, committee list, schedule of board meetings, strategic plan, etc.
• Conduct a new board member orientation
Engaging • Engage each and every board member in meaningful and productive
board work to advance the organization; this is for the good of the
throughout their
organization and it’s also important to retain quality board members
terms
• Provide opportunities for board members with leadership potential to
Leadership take on responsibilities, create a pipeline of committee chairs and
Succession planning officers based on how well board members perform as they step up
Copyright © 2012 Korngold #vmlearn
Consulting LLC
8

9. Alice Korngold
twitter: @alicekorngold
website: www.alicekorngold.com
email: alice@korngoldconsulting.com
Copyright © 2012 Korngold
#vmlearn
Consulting LLC
9

10. Board Member Connect
Expanding Beyond your Existing Network
LinkedIn Confidential ©2013 All Rights Reserved #vmlearn

11. You need a powerful network
of connections in order to achieve
your mission
LinkedIn Confidential ©2013 All
Rights Reserved #vmlearn
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12. Your next
development
director
Your future
board member
A real estate lawyer
interested in doing
pro bono work
A local funder
You who can
support your
cause
Your Board
Using your board’s network to achieve your
mission is key. LinkedIn can help!
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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13. In these slides…..
• Learn how to make powerful connections on
LinkedIn, leveraging your board’s network
• Discover the advantages of using LinkedIn to
recruit board members
• Explore LinkedIn’s new program - LinkedIn
Board Member Connect
- and get all the details on how you can apply
for a complimentary membership (a $1,000
annual value)
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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14. Leverage Your Board’s Network
LinkedIn Confidential ©2013 All
Rights Reserved #vmlearn
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15. Your board is the gateway to
the people that will open doors
for your organization
LinkedIn Confidential ©2013 All
Rights Reserved #vmlearn
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16. LinkedIn makes it easy
to work with your board to find the
right talent for your needs
LinkedIn Confidential ©2013 All
Rights Reserved #vmlearn
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17. First,
you need to make sure you are
connected to your board on LinkedIn
LinkedIn Confidential ©2013 All
Rights Reserved #vmlearn
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18. Next, search for the connections to support
your mission, leveraging your board’s network
Decide what you’re looking for You need the right connections to:
 Attract future board
members
 Secure funding
 Connect with top-quality
Search your network professional volunteers
 LinkedIn eliminates the “who
do you know” game by
Connect and build relationships enabling you to visualize your
board’s network.
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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19. Decide what you’re looking for….
A strategy consultant to A part-time accountant A graphic designer to
help build your 3-year plan to maintain your books create a new logo
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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20. Search your network, using Advanced Search….
Enter your target criteria in LinkedIn’s Advanced Search:
http://www.linkedin.com/search?trk=advsrch
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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21. Connect and start the conversation….
Look for 1st and 2nd degree connections– they are your
strongest connections.
LinkedIn Confidential ©2013 All
#vmlearn
Rights Reserved
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22. Discover the advantages of recruiting
board members on LinkedIn
LinkedIn Confidential ©2013 All
#vmlearn
Rights Reserved
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23. Recruiting board members normally looks like….
Governance Who do you know
Screening
committee game
“Who do you know
with a software
“We need background that’s “Found a
someone VP or above? Maybe candidate! Let’s
with a tech from that big local IT get to know her
consulting
background” better.”
company?”
(Repeat many times
with all of your
board members)
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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24. Recruiting board members on LinkedIn can look like….
Requested
Governance Targeted Screening
committee Introductions
“Hey Ed, I see you
have a connection to
“We need that local IT
“John seems
someone consulting company
interested. Let’s
with a tech – I think John Doe get to know him
background” might be a great fit better.”
for the board. What
do you think? Could
you provide an
introduction?”
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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25. Join LinkedIn Board Member Connect
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
25

26. What is LinkedIn Board Member Connect?
• LinkedIn Board Connect is a free service that helps you quickly
identify connections to potential board members with the precise
skills and background you’re looking for by leveraging the LinkedIn
platform and a premium search tool called Talent Finder
LinkedIn Platform
+ = Board Connect
Talent Finder
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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27. How can LinkedIn Board Member Connect help you?
Define who LinkedIn Request
you are Board Specific Screening
looking for Connect Introductions
 LinkedIn Board Connect helps you identify high potential board
candidates through enhanced search capabilities with free
• access to LinkedIn’sprofile of who (a $1000looking value)
Once you know the Talent Finder you are annual for,
LinkedIn Board Connect super-powers your search
• Learn how to board’s network using the same product
Search your make the most of LinkedIn through
that corporate recruiters use to hire top talent
exclusive webcasts
• Board Connect allows you to narrow by seniority,
 Get access to a past employers, years of experience, network
company size, powerfully connected nonprofit peer
with membership to the more Connect group
Fortune 1000 firm, and Board
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
27

28. Recruiting great board members on LinkedIn is easy
1. You, along with your board, define who you are looking for
2. Instead of spending time playing the “who do you know” game,
search intelligently with premium search filters such as years of
experience and job function
3. Identify a short list of candidates (review their profiles instantly)
4. Ask your board for specific introductions or send a direct inMail
5. Continue with the normal vetting and screening process
For more information on board recruiting or board roles and
responsibilities visit: www.boardsource.org
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
28

29. Need Help?
If you’re not sure how to get started on your
board recruitment strategy, our friends at
BoardSource can help.
Get answers to these and many more questions:
• What are the basic responsibilities of nonprofit boards?
• What are the responsibilities of individual board members?
• How should a nonprofit board of directors be structured?
• What questions should we ask our potential board members?
• How can we promote diversity while avoiding tokenism?
• How do we keep board members informed?
And access valuable tools and resources that can help guide your
recruitment strategy:
• Recruiting a Stronger Board
• The Board Building Cycle
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved

30. The connections you need to
change the world are here.
Let us help you find them.
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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31. Apply for an invitation to join
LinkedIn Board Member Connect at:
http://nonprofits.linkedin.com
LinkedIn Confidential ©2013 All #vmlearn
Rights Reserved
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32. Questions?
Alice Korngold Bryan Breckenridge
President Nonprofit Success Enabler
Korngold Consulting, LLC LinkedIn
alice@korngoldconsulting.com nonprofitsolutions@linkedin.com
@alicekorngold @BGBreck
AliceKorngold.com Nonprofit.linkedin.com
#vmlearn
32

33. Friends with Benefits:
How Nonprofits Should
Engage Millennial
Volunteers
January 23, 2013
http://learn.volunteermatch.org
#vmlearn

34. How to Share LinkedIn Board Connect with your Board
Appendix: Making the Case to Join
LinkedIn Board Member Connect
LinkedIn Confidential ©2013 All Rights Reserved

35. Use the following slides
to present LinkedIn Board Member Connect
at your next board meeting.
LinkedIn Confidential ©2013 All Rights Reserved 35

36. How can LinkedIn help us recruit new board
members?
 We need connections to help us achieve our mission – and that
starts by having board members like you join our cause.
 Instead of asking around and spending so much time playing the
“who do you know” game, we can search our networks
intelligently with LinkedIn
 When we are looking for a new board member, the recruiting
committee can identify a short list of candidates on LinkedIn (and
review their resumes instantly), then ask board members for
specific introductions
 LinkedIn can help us search faster but we still need to conduct our
normal vetting process
LinkedIn Confidential ©2013 All Rights Reserved 36

37. How does LinkedIn Board Member Connect work?
 LinkedIn Board Connect allows us to quickly search the networks of
all board members that are already using LinkedIn and are
connected to the ED or recruiting committee chair.
 The recruiting committee will use our LinkedIn network as-is – we
don’t need to spend time setting up a new tool or system.
 Keeping your LinkedIn network up-to-date is the most important
factor in successful searches.
 Once we identify a candidate, we’ll ask you for an introduction to
the individual.
 We will never cold call your connections!
LinkedIn Confidential ©2013 All Rights Reserved 37

38. What is included with LinkedIn Board Member
Connect?
 Identify high potential board candidates through enhanced search
capabilities using LinkedIn’s Talent Finder (a $1000 annual value)
 Learn how to make the most of LinkedIn through exclusive product
tutorials
 Get access to a powerfully connected nonprofit peer network with
membership to the Board Connect group
LinkedIn Confidential ©2013 All Rights Reserved 38

39. What do you need to do?
 In order to search your network, you must be registered with
LinkedIn and you must be connected to the ED or recruiting
committee chair or whomever is doing the searching.
 The ED or recruiting committee chair will be able to see your
connections through the search and then will ask you for specific
introductions when appropriate.
 You don’t need to add any additional features or register for
anything new to participate.
 We simply provide our EIN to LinkedIn and the individual in charge
of recruiting will have the features activated on his/her own LinkedIn
account.
LinkedIn Confidential ©2013 All Rights Reserved 39