2. Volt Marketing manages your customer advisory panel to
deliver game-changing insights and build your brand.
Clients
3. Let’s build a customer behavior predictor
Your customer advisory panel is a group
of selected customers who become a
reliable sounding board and brainstorm
innovative new ideas for your business.
4. Your panel is an active listening platform
Online Surveys
Idea Crowd Sourcing
Focus Groups
Brand Perception Maps
Usability Studies Ethnographic Deep Dives
5. Why panels are the #1 research resource for top brands
Get statistically valid answers in just a few days –
at a fraction of the cost of traditional research
With crowd source idea voting, collect customer-
submitted ideas you never thought of before
You no longer constantly pester customers
with email surveys
No longer rely on social media chatter where
you hear from just about anyone on just about
anything.
6. Rapid research on any topic you need
Test messaging, ad concepts, visuals, promotions
Predict customer interest in new features
Anticipate market trends before competitors do
Have panelists send you photos for
ethnographic profiles
Brainstorm with customers
Brand equity research, key performance
indicators, marketing plan research, logo testing
7. Volt is the leader in full-service panel research
You own your panel, but Volt
builds it, manages it, designs
surveys, conducts all research and
creates reports at a fraction of the
cost of traditional research.
8. The basics of your panel
Pre-screened customers. We
Who is on the Panel capture their key demographic and
behavioral data.
We recruit panelists through email,
Recruiting a Panel social media, viral campaigns and
other methods.
Incentive Options Free or discounted products,
drawings or other incentives.
All surveys are online. 45%+ usual
Survey Format response. Surveys can contain
images, streaming media etc.
10. Crowd Sourcing - customers post and vote on ideas
1 - Panelists submit ideas.
2 - Others vote on the ideas.
3 -The best ideas bubble up.
11. Benefits of your panel
Volt does all research and panel
Turn-Key maintenance. Just tell us what you want
to know and get a report days later
Removes the “bias to agreeing with
No Bias others” engendered in focus groups
Credible Only qualified customers are admitted
so you can trust their feedback
It’s like instant access to a massive
Inexpensive focus group, but much less expensive
so you can research more often
12. Canon USA
Ad Concept Scoring
Canon wanted to know if their print ads were connecting with moms who celebrate
and share family memories with digital photos. They tested campaign concepts with a
panel of 350 female heads-of-household for believability, relevance and purchase
impact.
Because panel research results come back so quickly, Canon knew in six days that
female heads-of-households between 25 and 35 who live in the Western US and have
children under 10 were most likely to react positively to their brand and campaign. The
feedback also taught Canon how to improve the response with other demographic
groups.
User Experience
Audible.com
Audible.com, the leading source of downloadable audiobooks and program content,
made a major site redesign in December of 2005. They tapped their panel of 300
Audible customers to measure the reaction.
Results told them how subscribers vs. non-subscribers reacted to the changes and
which areas of the site were now better or worse off. Audible is acting on the feedback
to strengthen weak areas of the site affected by the redesign.
Product Ideation
Disney Resorts and Disney Interactive
Anaheim's Disneyland Resort teamed up with Disney Interactive to develop a
Millennium Mouse Celebration. Park guests could buy a brick in the Main Street USA
plaza with their names etched on it and have photos from the day uploaded to a family
website for easy sharing.
An online panel’s feedback helped shape this program to make guests feel like a special
part of the park’s history.
13. Dentrix, Leading Dental Practice Software
Broad Feedback
Dentrix Dental Systems formed a panel of dentists and dental office managers to
provide feedback on everything from the design of their software interface to the type
of promotions they run.
Dentrix runs regular surveys to their panel as a way to keep a pulse on new trends in
dental practice management and find the right products and messages. They have
discovered new software features to design and learned how dentists seek out and
purchase office technology, greatly improving marketing and product success.
3M’s Post-it Brand
Test Ideas
3M wanted to know if the Post-it Brand could expand into the digital realm by launching
a Post-it Branded smart phone. Using a panel and other methodologies, 3M researched
whether consumers would embrace a Post-it branded smart phone.
Response to the idea was apathetic, but consumers did say they wanted a smart phone
cover case that could carry Post-it Notes alongside their phone. 3M launched the case to
great success and shelved the smart phone idea, saving itself from a market failure.
See New Trends
Making Memories (small-cap craft supply marketer)
Making Memories needed to liven up its product line. It asked its consumer panelists
what they thought MM should make next and a consistent answer came back—
Consumers were tired of generic greeting cards and wanted to make their own.
MM designed and launched a handmade card line that sold almost $3 million in its first six
months–a huge success for a company the size of Making Memories.
14. Client testimonials
Our customer panel played a central role in helping us program the right Parenting and Family Channel
feature content. Our panel members gave us clear direction on what they wanted to see, and more
importantly what they didn’t want to see. Our success driving more traffic to the channel was due in large
part to understanding the right content to publish from our panel.
-Jennifer Harmer, Marketing Director at AOL
Volt Marketing played a key role in helping my team at Disney optimize our Millennial Mouse campaigns.
Their ability to take complex customer research data sets and distill them down into bite-sized, actionable
insights was a huge driver of the campaign’s success.
-Tania Fagen, Market Research Program Manager, Disney
The panel that Volt built for us actually became a profit generator for our magazines. We upgraded
advertisers to bigger accounts and let them conduct their own research with our readers through Volt. Volt
was responsive and great to work with.
-Tony Golden, Publisher at Primedia Inc.
The market research we conducted helped set our course in our mission to re-launch the Post-it Brand in
the digital age. Without hearing the voice of the customer, we wouldn’t have been nearly as successful in
positioning the brand beyond paper.
-Linda Branch, Marketing Director at 3M Corporation
15. Pricing and getting started
Full service is $1,950 per month for up to 3
surveys/month. Idea crowd source environments
are priced separately based on size and usage.
Your panel can be ready in 4-5 weeks.
16. Volt Marketing Contact Information
320 West 300 South, Salt Lake City, Utah
Phone: 801-209-4879
Fax: 801-994-5256
justin@voltmarketing.com
chandler@voltmarketing.com
www.voltmarketing.com
Volt Marketing built and proudly uses
PanelBlue panel research technology.
24. Sample Survey Images
We can custom design a panel portal to But in most cases we design panel
look sleek. portals to be simple and feel like
research, not marketing.
26. Our survey platform can deploy dozens of question formats.
Multiple Choice Ranking Audio/Video/Images Cloud Tag semantics Matrix
Constant Sum Open-ended Piping Branching Etc.
27. Sample Survey Images
Our survey designs take
cues from Google’s
design.
They are simple,
functional and fast.
28. Volt Panel vs DIY Web Surveys
Volt conducts all research for you so you can don’t
have to stop working to start research. Volt designs
unbiased surveys and delivers professional analysis
Respondents are more candid when surveys are
administered via a third party research firm
You don’t have to constantly pester customers
with email requests to take surveys
Volt Panels are screened respondents so you know
you’re hearing only from respondents who matter
A year of Volt panel research costs as little as
$23,500 for almost weekly custom research
