Satishkumar Agrawal Organization: Persistent Systems Topic: Leadership in commoditized industry Presented in vodQA - THE TESTING SPIRIT! on Oct 7, 2010 in ThoughtWorks, Pune

1. Thursday, October 7, 2010

2. Leadership and Innovation in
the commoditized industry
 Satish Agrawal
 Sr. Project Manager
 Persistent Systems Ltd.

3. Commoditization
 State of
commoditization is
reached
 When the
skills/services/products
are available easily.
 They are available with
same rates over a wider
geographical area.

4. Examples of commodities
FMCG Metals like Gold Food Grains

5. Examples of commodities
And Also, skills like Programming, Testing, Telemarketing, Driving etc.

6. Technology Commoditization
Source: http://blogs.cetis.ac.uk/wilbert/category/cetis-standards/

7. Impact of commoditization
 Products/Services/Skills
are no more a
differentiator.
 Seller can’t ask for the
premium rates for his/her
services/products/skills.
 Cut throat competition
among sellers.
 Low margins on sales.

8. Impact of commoditization
 High volume sales
transactions are must to be
in business.
 Very high investments are
required in Sales and
Marketing.
 Huge sales force is must to
reach customers first.
 In short – its buyers’
market.

9. Who can sustain in the
commoditized market?
 Those who can provide
better service/product/skill,
faster with the same rates.
 In short, those who can
afford to sell their
products/services/skills
with better quality and less
prices and can also afford to
give some freebies.

10. Is there any other way?
Leadership and Innovation

11. How leadership can help?
Motivates
 Motivated Employees
 Strategic Partnership
with Employees.
Vision Partnership
 Quality Oriented
Leader Approach.
 Investment in
Innovation.
Innovation Quality
 Vision to create world
class solutions.

12. How Innovation can help?
Differentiate from others
Ask for Premium Rates
Get Increased Margin

13. Testing Industry today…
Rates/Hr/Tester is the business
language in IT Industry.
Volume Business is the mantra to
increased sales.
Factory Model is the key to get more
in less.
Outsource Testing to Bangladesh in
2020?

14. You decide…
The thought
process begins
now.
right here @
ThoughtWorks…