Consumer Behavior Module 6

1. EEE-5223-503
Stefan Dietrich
Module Leadership – Module 6
Consumer Behavior

2. Overview:
-Why understanding CB is important
-Who does CB affect and how can the
seller use it
-Understanding CB actions and trends
-Employing or defeating CB techniques
Consumer Behavior

3. Why is CB important?
Who Cares?

4. Who does CB effect?
Who Cares?

5. What should the seller do about CB?
Who Cares?

6. What are some common CB attributes?
CB Actions and Trends

7. What are some obvious signs of CB
manipulation?
CB Actions and Trends

8. What trends do we see in the CB realm
and are they ok?
CB Actions and Trends

9. How do we use CB to our benefit?
To Employ or Defeat CB
Techniques

10. How do we notice CB techniques and
ignore them as consumers?
To Employ or Defeat CB
Techniques

11. Is it ever inappropriate to use CB against
the consumer?
Discussion…
To Employ or Defeat CB
Techniques

12. Recap:
-Why understanding CB is important
-Who does CB affect and how can the
seller use it
-Understanding CB actions and trends
-Employing or defeating CB techniques
Consumer Behavior

13. EEE-5223-503
Stefan Dietrich
Module Leadership – Module 6
Consumer Behavior