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[object Object],[object Object],Matt H. Evans, matt@exinfm.com Updated on March 1, 2011: Slide 51 links revised and added Slide 55
Workshop Overview Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introductions Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object]
What is Strategic Planning? Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do Strategic Planning? Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Questions to Ask Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Good Strategic Plan should . . .  Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Planning Model A B C D E Matt H. Evans, matt@exinfm.com ,[object Object],A ssessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],B aseline C omponents ,[object Object],[object Object],[object Object],D own to Specifics E valuate Where we are  Where we want to be  How we will do it How are we doing ,[object Object],[object Object],[object Object]
Pre-Requisites to Planning Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Matt H. Evans, matt@exinfm.com A ssessment
Assessment Model: S W O T Matt H. Evans, matt@exinfm.com A ssessment External Assessment: Marketplace, competitor’s, social trends, technology, regulatory environment, economic cycles . Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . .  Good Points Possible Pitfalls SWOT SWOT ,[object Object],[object Object],[object Object],[object Object]
Strength’s Matt H. Evans, matt@exinfm.com A ssessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses Matt H. Evans, matt@exinfm.com A ssessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities Matt H. Evans, matt@exinfm.com A ssessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats Matt H. Evans, matt@exinfm.com A ssessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Matt H. Evans, matt@exinfm.com B aseline
Why create a baseline? Matt H. Evans, matt@exinfm.com B aseline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Profile 1. Operating Environment Matt H. Evans, matt@exinfm.com B aseline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Profile 2. Business Relationships Matt H. Evans, matt@exinfm.com B aseline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Profile 3. Key Performance Categories Matt H. Evans, matt@exinfm.com B aseline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gap Analysis Matt H. Evans, matt@exinfm.com B aseline Baseline / Org Profile Challenges / SWOT Gap = Basis for Long-Term Strategic Plan
Matt H. Evans, matt@exinfm.com C omponents
Major Components of the Strategic Plan / Down to Action Matt H. Evans, matt@exinfm.com C omponents Mission Vision Goals Objectives Measures Why we exist What we want to be Indicators and  Monitors of success Desired level of performance and timelines Planned Actions to  Achieve Objectives  O1 O2 AI1 AI2 AI3 M1 M2 M3 T1 T1 T1 Specific outcomes expressed in measurable terms (NOT activities) Targets Initiatives What we must achieve to be successful Strategic Plan  Action Plans  Evaluate Progress
Mission Statement Matt H. Evans, matt@exinfm.com C omponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples – Good and Bad Mission Statements Matt H. Evans, matt@exinfm.com C omponents To Make People Happy To Explore the Universe and Search for Life and to Inspire the Next Generation of Explorers NASA Walt Disney Does a good job of expressing the core values of the organization. Also conveys unique qualities about the organization.  Too vague and and unclear. Need more descriptive information about what makes the organization special.
Vision Matt H. Evans, matt@exinfm.com C omponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Vision Descriptors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C omponents
Guiding Principles and Values Matt H. Evans, matt@exinfm.com C omponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of  Guiding Principles and Values Matt H. Evans, matt@exinfm.com C omponents We obey the law and do not compromise moral or ethical principles – ever!  We expect to be measured by what we do, as well as what we say.  We treat everyone with respect and appreciate individual differences.  We carefully consider the impact of business decisions on our people and we  recognize exceptional contributions. We are strategically entrepreneurial in the pursuit of excellence, encouraging original thought and its application, and willing to take risks based on sound business judgment.  We are committed to forging public and private partnerships that combine diverse strengths, skills and resources.
Goals Matt H. Evans, matt@exinfm.com C omponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Goals Matt H. Evans, matt@exinfm.com C omponents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Goals Matt H. Evans, matt@exinfm.com C omponents Reorganize the entire organization for better responsiveness to customers We will partner with other businesses, industry leaders, and government  agencies in order to better meet the needs of stakeholders across the entire value stream. Manage our resources with fiscal responsibility and efficiency through a single comprehensive process that is aligned to our strategic plan.  Improve the quality and accuracy of service support information provided to our internal customers. Establish a means by which our decision making process is market and customer focus. Maintain and enhance the physical conditions of our public facilities.
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com C omponents
Goals vs. Objectives Matt H. Evans, matt@exinfm.com C omponents GOALS OBJECTIVES Very short statement, few words Longer statement, more descriptive Broad in scope Narrow in scope Directly relates to the Mission Statement Indirectly relates to the Mission Statement Covers long time period (such as 10 years) Covers short time period (such 1 year budget cycle)
Examples of Objectives Matt H. Evans, matt@exinfm.com Develop a customer intelligence database system to capture and analyze patterns in purchasing behavior across our product line.  Launch at least three value stream pilot projects to kick-off our transformation to a leaner organization.  Centralize the procurement process for improvements in enterprise-wide purchasing power.  Consolidate payable processing through a P-Card System over the next two years. Monitor and address employee morale issues through an annual employee satisfaction survey across all business functions.  C omponents
Matt H. Evans, matt@exinfm.com D own to Specifics
What are Action Plans? Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Objectives Initiatives Action Plans D own to Specifics
Characteristics of Action Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com D own to Specifics
Action Plan Execution Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D own to Specifics
Quantify from Action Level Up in terms of Measurements Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],D own to Specifics
Measurement Template Matt H. Evans, matt@exinfm.com D own to Specifics (Insert organization name) (Insert division name) (Insert department name) Risk Frame area objective supports (Insert objective owner) (Insert measurement owner) (Insert reporting contact info) Objective Description – description of objective purpose, in sufficient detail for personnel not familiar with the objective to understand its intent.  Objective descriptions are typically two or three paragraphs long.  This will appear in the pop-up window when you mouse over the objective in the Balanced Scorecard System.  References – source documentation for objective and objective description Comments – additional information about the objective not covered in above blocks, such as recommendations for further revision, additional organizations objective impacts, recommendations for coordination / alignment with other objectives, etc. Measure Name - The name exactly as you want it to appear in the Balanced Scorecard, including the measure number (i.e. Percent Employees Satisfied, etc.) Measure Description – description of the measure, include its intent, data source, and organization responsible for providing measure data. This will appear in the pop-up window when you mouse over the measure in the Balanced Scorecard. Measure Formula – formula used to calculate measure value (if any) Data Source - The source of the data – manual, data spreadsheet, or database  name and contact familiar with the data Measure Weight - the relative weight of the measure based on the impact it has on the overall objective.  The total weights for all measures for an objective must add to 100 Measure Reporter – Person responsible for providing measure data.  Include the name, organization and email. Target Maximum – Maximum expected value for the measure. Effective Date – Date the target first becomes effective Frequency – How often target data will be reported Units – Units of measure Target – Point where the measure goes from green to amber Target Minimum – Point where the measure goes from amber to red.  The target minimum and target can not be the same value. Scorecard Perspective Name
Criteria for Good Measures Matt H. Evans, matt@exinfm.com Integrity  – Complete; useful; inclusive of several types of measure; designed to measure the most important activities of the organization Reliable:  Consistent Accurate  - Correct  Timely  – Available when needed: designed to use and report data in a usable timeframe Confidential and Secure:  Free from inappropriate release or attack D own to Specifics
Examples of Measurements Lead Indicators ,[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com D own to Specifics
Examples of Measurements Lag Indicators ,[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com D own to Specifics
Targets ,[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com D own to Specifics
Examples of Targets Matt H. Evans, matt@exinfm.com Average Time to Process New Employee Setups in DB 65 days Year 2007 60 days Year 2008 55 days Year 2009 Utilization Rate for Rental Housing Units 90% for Year 2007 92% for Year 2008 95% for Year 2009 Toxic Sites meeting in-service compliance 55% for Year 2007 70% for Year 2008 95% for Year 2009 Personnel Fully Trained in Safety and Emergency 65% by 2 rd  Quarter 75% by 3 th  Quarter 90% by 4 th  Quarter Open Positions Filled after 30 day promotion period 75 positions Sept 2007 100 positions Jan 2008 135 positions July 2008 % Reduction in Orders Filled Short in 1 st  Cycle 50% by Year 2008 65% by Year 2009 85% by Year 2010 D own to Specifics
[object Object],Sanity Check . . . Matt H. Evans, matt@exinfm.com INITIATIVE Employee Productivity Improvement Program Employee Satisfaction Survey Rating 90% favorable overall Measure Target Target Actual 90% 45% Percent Satisfaction gap MEASURE / TARGET OBJECTIVE Improve Employee Satisfaction  ACTION PLAN Identify issues per a company wide survey D own to Specifics
Matt H. Evans, matt@exinfm.com E valuate
Continuous Feedback through the Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com E valuate
Performance Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com D2-D5: Build the Balanced Scorecard E valuate
Automating the Process Matt H. Evans, matt@exinfm.com D2-D5: Build the Balanced Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E valuate
Link Budgets to Strategic Plan ,[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com E valuate
What Resources? How to Link? Matt H. Evans, matt@exinfm.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E valuate
Some Final Thoughts ,[object Object],[object Object],[object Object],[object Object],Matt H. Evans, matt@exinfm.com
Recommended Workbook Matt H. Evans, matt@exinfm.com http://www.fieldstonealliance.org/productdetails.cfm?PC=39 This is a very useful workbook which includes templates to walk you through every step of strategic planning. Even though it is written for Nonprofits, it can be used for any type of an organization seeking to develop a good strategic plan. You can order this workbook from the link below:
Matt H. Evans, matt@exinfm.com Thanks for  your participation!

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Strategic planning model

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  • 10. Matt H. Evans, matt@exinfm.com A ssessment
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  • 16. Matt H. Evans, matt@exinfm.com B aseline
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  • 21. Gap Analysis Matt H. Evans, matt@exinfm.com B aseline Baseline / Org Profile Challenges / SWOT Gap = Basis for Long-Term Strategic Plan
  • 22. Matt H. Evans, matt@exinfm.com C omponents
  • 23. Major Components of the Strategic Plan / Down to Action Matt H. Evans, matt@exinfm.com C omponents Mission Vision Goals Objectives Measures Why we exist What we want to be Indicators and Monitors of success Desired level of performance and timelines Planned Actions to Achieve Objectives O1 O2 AI1 AI2 AI3 M1 M2 M3 T1 T1 T1 Specific outcomes expressed in measurable terms (NOT activities) Targets Initiatives What we must achieve to be successful Strategic Plan Action Plans Evaluate Progress
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  • 25. Examples – Good and Bad Mission Statements Matt H. Evans, matt@exinfm.com C omponents To Make People Happy To Explore the Universe and Search for Life and to Inspire the Next Generation of Explorers NASA Walt Disney Does a good job of expressing the core values of the organization. Also conveys unique qualities about the organization. Too vague and and unclear. Need more descriptive information about what makes the organization special.
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  • 29. Examples of Guiding Principles and Values Matt H. Evans, matt@exinfm.com C omponents We obey the law and do not compromise moral or ethical principles – ever! We expect to be measured by what we do, as well as what we say. We treat everyone with respect and appreciate individual differences. We carefully consider the impact of business decisions on our people and we recognize exceptional contributions. We are strategically entrepreneurial in the pursuit of excellence, encouraging original thought and its application, and willing to take risks based on sound business judgment. We are committed to forging public and private partnerships that combine diverse strengths, skills and resources.
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  • 32. Examples of Goals Matt H. Evans, matt@exinfm.com C omponents Reorganize the entire organization for better responsiveness to customers We will partner with other businesses, industry leaders, and government agencies in order to better meet the needs of stakeholders across the entire value stream. Manage our resources with fiscal responsibility and efficiency through a single comprehensive process that is aligned to our strategic plan. Improve the quality and accuracy of service support information provided to our internal customers. Establish a means by which our decision making process is market and customer focus. Maintain and enhance the physical conditions of our public facilities.
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  • 34. Goals vs. Objectives Matt H. Evans, matt@exinfm.com C omponents GOALS OBJECTIVES Very short statement, few words Longer statement, more descriptive Broad in scope Narrow in scope Directly relates to the Mission Statement Indirectly relates to the Mission Statement Covers long time period (such as 10 years) Covers short time period (such 1 year budget cycle)
  • 35. Examples of Objectives Matt H. Evans, matt@exinfm.com Develop a customer intelligence database system to capture and analyze patterns in purchasing behavior across our product line. Launch at least three value stream pilot projects to kick-off our transformation to a leaner organization. Centralize the procurement process for improvements in enterprise-wide purchasing power. Consolidate payable processing through a P-Card System over the next two years. Monitor and address employee morale issues through an annual employee satisfaction survey across all business functions. C omponents
  • 36. Matt H. Evans, matt@exinfm.com D own to Specifics
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  • 41. Measurement Template Matt H. Evans, matt@exinfm.com D own to Specifics (Insert organization name) (Insert division name) (Insert department name) Risk Frame area objective supports (Insert objective owner) (Insert measurement owner) (Insert reporting contact info) Objective Description – description of objective purpose, in sufficient detail for personnel not familiar with the objective to understand its intent. Objective descriptions are typically two or three paragraphs long. This will appear in the pop-up window when you mouse over the objective in the Balanced Scorecard System. References – source documentation for objective and objective description Comments – additional information about the objective not covered in above blocks, such as recommendations for further revision, additional organizations objective impacts, recommendations for coordination / alignment with other objectives, etc. Measure Name - The name exactly as you want it to appear in the Balanced Scorecard, including the measure number (i.e. Percent Employees Satisfied, etc.) Measure Description – description of the measure, include its intent, data source, and organization responsible for providing measure data. This will appear in the pop-up window when you mouse over the measure in the Balanced Scorecard. Measure Formula – formula used to calculate measure value (if any) Data Source - The source of the data – manual, data spreadsheet, or database name and contact familiar with the data Measure Weight - the relative weight of the measure based on the impact it has on the overall objective. The total weights for all measures for an objective must add to 100 Measure Reporter – Person responsible for providing measure data. Include the name, organization and email. Target Maximum – Maximum expected value for the measure. Effective Date – Date the target first becomes effective Frequency – How often target data will be reported Units – Units of measure Target – Point where the measure goes from green to amber Target Minimum – Point where the measure goes from amber to red. The target minimum and target can not be the same value. Scorecard Perspective Name
  • 42. Criteria for Good Measures Matt H. Evans, matt@exinfm.com Integrity – Complete; useful; inclusive of several types of measure; designed to measure the most important activities of the organization Reliable: Consistent Accurate - Correct Timely – Available when needed: designed to use and report data in a usable timeframe Confidential and Secure: Free from inappropriate release or attack D own to Specifics
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  • 46. Examples of Targets Matt H. Evans, matt@exinfm.com Average Time to Process New Employee Setups in DB 65 days Year 2007 60 days Year 2008 55 days Year 2009 Utilization Rate for Rental Housing Units 90% for Year 2007 92% for Year 2008 95% for Year 2009 Toxic Sites meeting in-service compliance 55% for Year 2007 70% for Year 2008 95% for Year 2009 Personnel Fully Trained in Safety and Emergency 65% by 2 rd Quarter 75% by 3 th Quarter 90% by 4 th Quarter Open Positions Filled after 30 day promotion period 75 positions Sept 2007 100 positions Jan 2008 135 positions July 2008 % Reduction in Orders Filled Short in 1 st Cycle 50% by Year 2008 65% by Year 2009 85% by Year 2010 D own to Specifics
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  • 48. Matt H. Evans, matt@exinfm.com E valuate
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  • 55. Recommended Workbook Matt H. Evans, matt@exinfm.com http://www.fieldstonealliance.org/productdetails.cfm?PC=39 This is a very useful workbook which includes templates to walk you through every step of strategic planning. Even though it is written for Nonprofits, it can be used for any type of an organization seeking to develop a good strategic plan. You can order this workbook from the link below:
  • 56. Matt H. Evans, matt@exinfm.com Thanks for your participation!

Hinweis der Redaktion

  1. 1 Day Workshop on Strategic Planning Model – See Notebook for exercises.
  2. The Overall Model consists of five major phases
  3. Before you begin, make sure the groundwork has been done to make the planning process work.