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INFRASTRUCTURE DESIGM PROGRAMME FOR
LUCKNOW-KANPUR INDUSTRIAL CORRIDOR

IT- BPO HUB




                                      SUBMITTED BY: Vinay Kumar
                                      GUIDED BY : Prof. U.K.Banerjee
11/30/2011                                                             1
11/30/2011
   BACKGROUND OF THE PROJECT
LUCKNOW-KANPUR CORRIDOR AS AN IT-BPO HUB

    Lucknow - Unnao - Kanpur 80
     km stretch
    Kanpur, Unnao & Lucknow are
     major industrial hubs of U.P.
    Introducing IT to the region
     which has huge potential in
     terms of Human resource
    Increased export revenues &
     industrial output of the region.
    Releasing stress on tier 1 cities
     like Noida & Greater Noida
    Employment in IT sector
    Improvements           in      social
     infrastructure
    Consumption      led        economic
     growth
    Improved branding & visibility

                                                          2
11/30/2011
      AIMS, OBJECTIVES, SCOPE & LIMITATIONS
AIM
      The project aims at designing an infrastructure programme for promoting an industrial corridor
      between Lucknow and Kanpur via Unnao. The aims of the project would be:
       To prescribe infrastructure design solutions in compliance with the socio-economic as well
          as logistic requirements of the upcoming area as an IT-BPO hub.
       To suggest the best possible solutions for socio-economic welfare for the area.

OBJECTIVES
       To identify the requirements of the upcoming industries in the region.
       To analyze the logistics of the hub with respect to the surrounding linkages in the sub-
        region.
       To analyze the share of different industries of the region to get an optimum share of each
        type of industry.
       To strategically formulate the physical infrastructure design programmers on parameters
        like land, power, water and waste, transportation and storage systems, research facilities,
        and other basic support functions of the corridor which will act as a model proto type of
        this kind.
SCOPE AND LIMITATION OF THE PROJECT
       Identification and analysis of economic potential of industrial corridor which will represent
        the sub-region only.
       Logistics analysis will be limited to marked industrial area only and not for the whole
        Lucknow and Kanpur region.
       Design of infrastructure systems will be done on a priority basis focusing on IT-BPO
                                                                                                        3
        industry.
11/30/2011
STUDY APPROACH
Literature Study
• Understanding the concept/ Need of the project
• Understanding the requirements
• Case Studies

     Data Collection
     • Identification of infrastructure requirements
     • Primary Data
     • Secondary Data: Maps & plans, Research & Studies,
       Census Data & Economic Data


            Data Analysis & Findings
            • Existing Scenario Analysis
            • Findings from case studies



                   Proposal & Recommendations
                   • Design proposals & recommendations
                   • Possible outcomes of proposals

                                                                        4
11/30/2011
       U.P. : SNAPSHOT
•      Area (sq km)                         240,928
•      Population (2011, million)           199.581
•      Literacy Rate (%)                    69.72
•      Net State Domestic Product           36.26
       (NSDP) (2002-03, US$ billion)
•      Per Capita NSDP (US$)                 210.53
•      National Highway Length (km)          3728
•      Rail Length (km)                      5440
•      Electronics and software exports      899
       (US$ million in 2003-04)
•      Domestic airports Lucknow, Varanasi, Kanpur

    Industrial index in 2001(BASE YEAR 96-96)




                                                                   5
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   IT-BPO IN INDIA : INTRODUCTION
CURRENT SCENARIO
    The IT–BPO sector has grown rapidly over last few years and the IT-BPO industry revenues
    (Software and Services) for 2008 were estimated to be over USD 50 billion.
    The total direct employment is about two million in the IT-BPO industry
    But growth has been focused on a few leading cities. Over 90 per cent is captured by the
    seven leading locations of Bangalore, Mumbai, NCR, Hyderabad, Pune, Chennai and Kolkata.
    These cities have significant benefits in terms of improved branding and visibility,
    consumption led economic growth, improvements in social infrastructure, etc.
    Rapid growth has led to current IT-BPO hubs facing rising real estate costs, increased
    attrition and saturated infrastructure, forcing companies to look beyond these ‘Leader’
    locations.
FUTURE OPPORTUNITY
    Over the next decade, even a conservative 15 per cent growth rate of employment in IT-BPO
    industry will lead direct employment in the sector to about eight million by 2018, an increase of
    about six million.
    In addition, if a direct to indirect employment ratio of 1:3 is assumed, this translates to
    incremental indirect employment of 18 million.
    share of the sectoral employment in the top seven locations will decline to around 60-75 per
    cent with total direct employment in these locations will grow to about five to six million.
    Absorbing this growth will pose a significant challenge to the physical and social infrastructure
    in these locations.
    Other locations have an opportunity to capture a share of about two to three million direct
    IT-BPO jobs that will be added in non leading locations – this is more than the total current
    employment in the sector.                                                                            6
11/30/2011
   REVENUE
IT-BPO EXPORT REVENUE
                          India’s share in global sourcing – 55 percent in 2010,
                          up from 51 per cent in 2009
                          Industry accounts for 26 percent of India’s exports; 11
                          per cent of services revenues
                          IT services exhibiting fastest growth at 22.7 per cent,
                          BPO growing by 14 per cent




IT-BPO DOMESTIC REVENUE
                          Maturing domestic market – key thrust area for the
                          industry
                          IT services growth 16.8 per cent, driven by localized
                          strategies by service providers
                          Domestic BPO - 16.9 per cent driven by demand from
                          new verticals and technology platforms
                          Software products to grow by 14 per cent
                          Government        accelerating      economic     reforms,
                          improving government performance and efficiency
                          IT seen as a critical enabler for inclusive growth                   7
11/30/2011
EMPLOYMENT




              Industry directly employs 2.54 million
             professionals
              10% employee growth corresponding to 18.7%
             revenue growth signifying growing non-linearity
              Industry building future ready organizations
             through-
                        Sustained investment in training
                        Opportunities for career growth
                        Managing people challenges effectively
                        Ensuring cost competitiveness
              ~2 per cent of revenues spent on training -
             industry supplementing the education system

                                                                 8
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    TOP 50 LOCATIONS
LOCATION CLASSIFICATION & RESOURCE DISTRIBUTION




                                                               9
U.P. INFORMATION TECHNOLOGY POLICY




 11/30/2011                          10
11/30/2011
    U.P. INFORMATION TECHNOLOGY POLICY
OBJECTIVES                                         INFRASTRUCTURE FOR I.T.

    Bringing IT to masses                         Budget for I.T. activities
    Accelerate the use of information             IT Pool Fund for e-Governance
    technology in schools, colleges and            Wide Area Network
    educational institutions                       Internet Connectivity
    Spurring the Domestic demand for              High Speed Telecom Links
    software, hardware and services
                                                   Rural Telephony
    Making Software, Electronics/IT Hardware
    and ITS/ITES Sectors globally competitive      I.T. Cities & I.T. Parks
    Facilitating the industry for addressing      NIC Infrastructure
    global markets                                 Standardization of IT Resources
    Facilitate formation of value additions for   Intellectual Property Rights (IPR)
    growth of the industry                         Promoting Hardware Industry
    Help businesses realize full potential in
    creating wealth.




                                                                                                      11
11/30/2011
   U.P. INFORMATION TECHNOLOGY POLICY
HUMAN RESOURCE DEVELOPMENT
    To encourage and accelerate the use of Information Technology in schools, colleges, and
    educational institutions
    Setting up internet clubs for students in all educational institutions
    Introducing IT module in engineering and non-engineering degree and diploma courses
    The output of students in IT in technical institutions shall increased to meet the growing
    market demand.
    Promotion of Distance Education
    Networking of Centers of learning
    Helping all educational institutions in the urban centers to put up computer education
    facilities
    Setting up training institutions for training the teachers in computer education.
    Developing appropriate course material in Hindi
    Establishment of Indian Institute of Information Technology (IIIT) at Kanpur.
    To involve premiere institutes such as IIT Kanpur, IIM Lucknow etc., to act as nodal agencies
    for development of I.T. course material/teachers training etc.
    Encouraging private sector investment in I.T. education and training ensuring quality through
    a Board of Computer Education.
    Encouraging setting up of virtual campuses of reputed overseas universities for I.T. education


                                                                                                      12
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    U.P. INFORMATION TECHNOLOGY POLICY
FISCAL AND OTHER INCENTIVES
    Preferential allotment of land: Preferential allotment of land will made for IT industry
    Exemption of stamp duty and registration fees: 100% exemption for IT units
    Uninterrupted power: uninterrupted power supply for IT industries
    Captive Power generation: I.T Units with 5 KVA power requirement can be set up anywhere
    irrespective of master plan or land use classifications.
    Social Infrastructure linked IT locations: high quality social infrastructure like schools,
    housing, health and entertainment/leisure facilities
    Incentives to Mega Investment Units: Rs 50 crores or more
    Incentives to Industry:
    Venture Capital Fund: with State Government/ PICUP/UPSIDC/UPFC/Private
    Enterprises/SIDBI and others for I.T. Industry.
    Special financing packages: State Financial Agencies to fulfill the unique needs of the I.T.
    Key Person Insurance / Sweat Equity: as developed by Govt. of India/RBI/All Indian Banks
    Quality Certification Centers: setting up of quality certification centers
    Escort Services: for obtaining easy clearance from various government departments
    Trade Tax Concessions: No trade tax on raw material used for exports
    Power Tariff: same power tariff as the SSI
    Exemption from Pollution Control provisions : Pollution Control Act for air & water pollution.
    FAR Relaxation: 50 percent more FAR to be allowed for I.T. units
    Private STPs: same concessions as the government STPs.
                                                                                                      13
CASE STUDY 1 : NOIDA, U.P.




 11/30/2011                  14
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   NOIDA : NEW OKHALA INDUSTRIAL DEVELOPMENT AUTHORITY
INTRODUCTION
   Noida is located in Gautam Buddha Nagar district of Uttar Pradesh state. Noida is about 20-
   kilometre southeast of New Delhi. It is bound on the west and south-west by the Yamuna River
   & on the north-east by the cities of Delhi and Ghaziabad .
   Noida was planned to provide a developed site for 10,000 small scale industrial units (SSI) to
   generate and employment potential of 41,000 industrial workers. It was planned to carry a
   population size of 375,000. It has already crossed a population of 3,98,000 in the year 2001.
   Land rates which were in the Rs. 3,000-15,000/m² range till about 5 years ago have soared to
   Rs. 30,000-85,000/m².
   Noida has a literacy rate of 67.8% which is higher than the national average of 59.5% and an
   average household income of 89,027.
   NOIDA region, has assumed an iconic status among the metropolises of India, because of the
   large number of headquarters of various multinational companies.

                                    Population Projections              Growth Rates

              1991                          1,80,737

              2001                          3,98,448                         120.5

              2011                          9,00,000                         125.9

              2021                         22,30,000                         147.8
                                                                                                     15
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   NOIDA
LAND USE OF NOIDA
    A look at the land use distribution of NOIDA, primarily industrial (24%), sufficient land use for
    transportation (22%) and public and semi public purposes (12%). A comparison of 2001 land
    use and proposed 2011 land use, suggests more land use earmarked for commercial purposes,
    whereas other land uses are kept at almost the same previous levels
    Land Use               1998                      2011
                           Area in Ha    Mix(%)      Area in Ha     Mix (%)         Change(%)
    Residential            1607          35.5        3240           38.5            101.6
    Commercial             36            0.8         660            7.8             1733.3
    Industrial             1092          24.12       1896           22.5            73.6
    Public/Semi Public     571           12.61       782            9.3             37
    Recreational           208           4.59        540            6.4             159.6
    TPT                    1013          22.38       1302           15.5            28.5
    Total                  4527          100         8420           100             86




                                                                                                        16
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NOIDA




                     17
11/30/2011
    NOIDA
THE NORTH INDIA IT-BPO HUB
    Major satellite towns of Delhi, with state of the art infrastructure - an international airport,
    expressway, well connected roadways, railways and upcoming METRO
     IT/BPO hub with more than 400 IT BPO companies
     IT-BPO SEZs in Greater Noida across 15 locations
     Automobile ancillary units, with companies like Escorts, Honda-SIEL and New Holland
    Tractors (JV of FIAT with Ford),
    Manufacturing and other companies: ISGEC, LG, Samsung, also have their offices in the
    township
     Film city location, situated in Sector 16A is the hub of all the major news channels and
    several studios. News channels such as Zee News, NDTV, TV Today group, IBN, CNBC
    Fourth largest IT- BPO destination in India, accounting for almost 9% of total IT-BPO exports
    in FY08




                                                                                                        18
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    NOIDA
IT INDUSTRIES
     STATISTICS
      Total MNC (Nos.) : ~40-50
      Captives (Nos.) : ~ 25
      % of total Noida revenue : ~35

     MAJOR INDUSTRIAL SEGMENTS
      IT Services, BPO, Software Products, Engineering Services, Semiconductor Manufacturing

     FACILITIES IN NOIDA
      Power: Uninterrupted quality power supply with 40 MVA surplus power is available at
        220/132 KVA.
      Water: Potable water with per capita availability of 225 liters.
      Telecom: 33,000 lines on digital electronic exchange 10,000 lines as EWSD German
        Switching Technology.

     REASONS TO SET UP UNIT IN NOIDA
      A large pool of qualified candidates availability, hence, large scale ramp up is relatively easy
      Large number of colleges – Hub for the students from North India
      Good Telecom/Broadband Infrastructure
      Economical rentals compared to Gurgaon and Delhi
      Social and living Environment for workforce
                                                                                                          19
11/30/2011
   NOIDA
KEY FACTORS                                          INFRASTRUCTURE FACILITIES
     IT sector identified as a growth vehicle
    for economic development
     Attractiveness destination for various
    industries like automotive & ancillary, media,
    manufacturing, IT-BPO
     Given the diverse sector opportunities,
    ability to draw manpower is good especially
    when coupled with the influx from other
    locations across India
     It enjoys a 2% cost advantage over the
    average cost of other leader locations
     Availability of domain experts across
    Manufacturing, Financial services, Telecom,
    Retail, Government, etc.                          SOCIAL & LIVING ENVIRONMENT




                                                                                              20
CASE STUDY 2 : CHENGDU-CAPITAL OF SICHUAN PROVINCE, CHINA




 11/30/2011                                             21
11/30/2011
   CHENGDU
INTRODUCTION
      Sub-provincial city - 9 districts, 4 county-level cities, 6 counties
      Area - 12,132 km
      Population (2010) - 14,047,625
      GDP (2010) - US$ 82.119 billion
      Literacy Rate - 94%
   Economy
   The main industries in Chengdu - which include food, medicine,
   machinery and information technology . Among the world's 500
   largest companies, 133 multinational enterprises have branches
   Electronics and IT industry
   Chengdu Hi-tech Industrial Development Zone has at least 30 Fortune 500 companies and
   12,000 domestic Companies. Intel, the world's largest chipmaker, has invested US$525 million
   in two assembly and testing facilities. SMIC & AMD are also planning to invest.
   Industrial zones
   Chengdu Economic & Technological Development Zone: planned area of 26 km2
   Chengdu Export Processing Zone: planned area of 1.5 km2
   Chengdu Hi-Tech Industrial Development Zone: covers an area of 82.5 km2
   Chengdu National Cross-Strait Technology Industry Development Park
   Education
   40 universities including 4 national universities & 14 provincial universities and 6 international
   schools
                                                                                                         22
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    CHENGDU
Chengdu as IT-BPO destination: Key factors
      One of the 13 cities identified by the Chinese government as hubs for services outsourcing
       in China.

      Companies located in Chengdu’s ‘Hi-Tech’ zone benefit from the various incentives and
       grants offered by the Hunan provincial government.

      Produces nearly half of China’s animations and cartoons and is poised to become a hub for
       outsourced animation services .

      There are 40 universities and colleges in Chengdu with more than half a million students. In
       2007, there were nearly 18,500 new IT graduates from these universities.

         According to data released by the Chengdu Software Association, there are currently more
         than 65,000 people working in Chengdu’s software industry.

      City has a well established training infrastructure with over 30 training institutions in the
       city.

      Offers a comparative cost advantage over other Chinese cities. Office rentals in Chengdu
       are a fourth of rentals in cities like Shanghai.

      The labor cost for the BPO business in Chengdu is about 30 per cent lower compared to
       major cities, such as Beijing and Shanghai.

      The attrition rate in cities like Beijing & Shanghai is more than 30 per cent while that in
       Chengdu is about 5 per cent.                                                                    23
11/30/2011
    CHENGDU
Other factors:
      The city is home to about 700 outsourcing enterprises. Services offered out of Chengdu
       include R&D, IT and animation

      There also seems to be traction in the healthcare medical coding and billing outsourcing
       segment with local companies trying to acquire business from the US and European
       markets.

      The Chengdu government helps companies target offshore outsourcing markets like US,
       Europe, Japan, Hong Kong, South Korea as well as solicit domestic

      Junior software engineers in the city can be hired for $170 to $250 a month with is a third
       of the rates in tier I cities like Shanghai.

      Companies setting up operations in the designated outsourcing zones can enjoy a two-year
       tax waiver. They can get a subsidy of about $700 per employee for training and hiring.




                                                                                                       24
CASE STUDY 3 : HANGZHOU , ZHEJIANG PROVINCE, CHINA




 11/30/2011                                          25
11/30/2011
   HANGZHOU
INTRODUCTION
      Sub-provincial city - 8 districts ,3 county-level cities & 2 Counties
      Area - 16,847 km2
      Population (2010) - 8,700,400
      GDP (2010) - US$ 90.66 billion
      Literacy Rate - 91.9%

   Economy
   Main industries include medicine, information technology, heavy
   equipment, automotive components, household electrical
   appliances, electronics, telecommunication, fine chemicals, chemical fiber and food processing.

   Economic and Technological Development Zones
    Hangzhou Economic & Technological Development Zone :- Established in 1993. It covers an
      area of 104.7 square kilometers. Encourage industries include electronic information,
      biological medicine, machinery manufacturing, food processing.
    Hangzhou Export Processing Zone :- established on April 27, 2000. Its total planned area is
      2.92 sqkm.
    Hangzhou Hi-Tech Industrial Development Zone :- set up in March 1990. It is composed of
      three Sci-Tech Industrial Park. The Hi-tech Zone makes good use of the concentrated
      superior intelligence in the park zone
   Education
   36 universities including 4 national universities & 14 provincial universities and 10 high schools
                                                                                                          26
11/30/2011
    HANGZHOU
Key drivers for Hangzhou to emerge as a favorable IT-BPO destination:
      Hangzhou is among the 12 cities identified by the Chinese government as hubs for service
       outsourcing in China.

      About 18,000 students graduate annually in IT-related courses from educational institutes
       in Hangzhou.

      Financial services contribute about 43% of Hangzhou’s offshore service contract value in
       the first 3 quarters of 2008.

      Hangzhou is an established industrial base and had foreign trade amounting to $43.4 billion
       in 2007.

      The administration of Hangzhou has invested in steady infrastructure improvements over
       the last few years.

      Hangzhou provides a lower cost alternative with affordable talent, despite being located
       very close to Shanghai.



                                                                                                     27
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    HANGZHOU
Other information:
     The electronics and IT industry has been growing in Hangzhou since the 1990s.

     Hangzhou’s services outsourcing industry has attracted MNCs to set up R&D centers in the
      city.

     TCS and Infosys are some of the It companies with offices in Hangzhou.

     The combined IT-BPO exports of the city were estimated at $261 million in 2006.

     Over 10,000 trained IT-BPO professionals pass out every year from the 36 higher
      educational schools in Hangzhou.

     Proficiency in English language among students is currently low. However Hangzhou has
      several English training institutes for students and professionals.




                                                                                                     28
CASE STUDY 4 : PENANG , MALAYSIA




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   PENANG
INTRODUCTION
      Sub-provincial city - 8 districts ,3 county-level cities and 2 Counties
      Area - 1,048 km2
      Population (2010) - 1,520,143
      GDP (2010) – RM 47 billion
      Literacy Rate – 93.8%

   Economy
   Industry: Penang’s major industries include, manufacturing, logistics, construction, tourism and
   retail. It is the third-largest economy amongst the states of Malaysia. Manufacturing is the
   most important component of the Penang economy, contributing 45.9% of the State's GDP.
                  More than 200 multinational corporations
                  Making 50%of the world’s AMD and the Intel microchips
                  Supplying 95% of Dell notebook computers to North America
                  World’s 6 top EMS are here
   The southern part of the island is highly industrialized with high-tech electronics plants located
   within the Bayan Lepas Free Industrial Zone
   In 2010, Penang had the highest total of capital investments in the country. The state attracted
   RM 12.2 billion worth of investments from RM 2.2 billion last year and a total increase of 465%.
   Other than that, Penang also accounted 26% of Malaysia's total investments in 2010.
                                                                                                         30
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    PENANG
Key drivers for Penang to emerge as a favorable IT-BPO destination:
      The government has a strong focus on promoting the IT-BPO industry in Penang through
       initiatives such as ‘Invest Penang’ and creating the Software consortium of Penang (SCoPe).

      There is a talent pool of skilled English speaking developers of many nationalities in
       Penang, making it suited for multi-lingual service delivery.

      Although the potential to scale is limited, the talent-pool is suited to offer higher-end
       services, especially in areas such as financial services, logistics, energy and pharmaceutical.

      Penang is also developing as a hub of Islamic banking services, especially by banks in the
       Middle East.

      Significant investments are planned to upgrade the infrastructure of the city.

      Penang has a string engineering and manufacturing base, which can be leveraged to offer
       services in these sectors.




                                                                                                         31
11/30/2011
    PENANG
Other information:
     The combined IT-BPO exports from the city are estimated to be at $564 million in 2007.

     Penang was the first state in Malaysia to be officially granted the status of cyber city in
      January 2003.

     There are 20,500 professionals employed in the IT-BPO sector in Penang.

     Companies are mainly engaged in enterprise application services. However, other services
      such as internet surveillance, CRM, animation and e-solutions, and pharmaceutical services
      are also provided from the city.




                                                                                                         32
CASE STUDY 5 : DAVAO CITY, PHILIPPINES




11/30/2011                               33
11/30/2011
   DAVAO CITY
INTRODUCTION

       Sub-provincial city – 1st to 3rd districts of Davao City
       Area - 2,444 km2
       Population (2010) - 1,464,301
       GDP (2010) - US$ 82.119 billion
       Literacy Rate - 98.05%.

    Economy
    With close to 1.5-Million people as primary market base, the city is
    conducive to business as evidenced by the presence of the country's
    top 200 companies.
    Exports
     Exports in the City is now a billion dollar industry with a growing niche
     market for its products. The stable banana and flourishing pineapple industries are among the
    country's leading export commodities. World's top exporter of papaya, mangosteen, and even
    flowers.
    In 2002, Davao City was declared an IT hub given its potential to attract ICT companies. The key
    languages spoken include Cebuano, Filipino and English. Tourism, food processing, light
    manufacturing and wood processing are the major industries. Recently, the annual income of
    Davao City of 2010 is more or less than 4 billion P.
    Education
    46 colleges & universities and 374 elementary schools, 65 secondary schools
                                                                                                       34
11/30/2011
    DAVAO CITY
Key drivers for Davao City to emerge as a favorable IT-BPO destination:
      Davao City is the educational hub for Davao province and has a large number of
       educational institutions.

      Some companies are setting up training centers in the city, which are also being utilized to
       train employees from the companies’ other operating centers in the Philippines.

      The talent pool has good English skills which coupled with cultural similarities to the US are
       suitable to provide voice based services to the US.

      Companies looking at a hub-and-spoke model in the Philippines are setting up supporting
       centers to their operations in Manila or Cebu City, in Davao City.

      The city offers an advantage by way of lower cost of living, cheaper wage rates and good
       infrastructure, compared with larger cities in the Philippines.




                                                                                                        35
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    DAVAO CITY
Other information:
     Davao City has come up as an attractive outsourcing destination in the last 2-3 years.

     Some of the companies are working with the Technical Education and Skills Development
      Authority (TESDA) in Davao city for training, which includes a component on call center
      training for their employees.

     BPO exports from the city in 2007-08 were approximately $60 million.

     The major IT-BPO services sourced from the city include call-centers, medical transcription,
      web and graphic design and engineering services.

     Investors in IT and BPO operations are granted tax holidays on local fees and charges and
      basic real property tax




                                                                                                      36
COMPARITIVE ANALYSIS AND THE FINDINGS




11/30/2011                              37
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    COMPARATIVE ANALYSIS AND FINDINGS
PARAMETERS STUDIED
   Knowledge pool availability and skill set assessment
    Infrastructure
    Enabling business environment
    Government support
    Operating cost
                                                                                            IT-BPO
                  AREA (in sq                LITERACY                     UNIVERSITIES                   WORK FORCE
    CASE STUDY                  POPULATION              GDP (billion $)                  EXPORTS(milli
                     km)                       RATE                          (NOS.)                        (#/YR)
                                                                                           on $/YR)
    NOIDA (NCR)      203         9,00,000      80            3.5              58             350           32000
     CHENGDU        12,132      14,047,625     94          82.119             42             321           18,500
    HANGZHOU        16,847       8,700,400     91.9         90.66             36             261           10,000
     PENANG         1,048        1,520,143     93.8         15.13             32             564           20,500
    DAVAO CITY      2,444        1,464,301    98.05        82.119             46              60             n.a.


FINDINGS & INFRENCES
   Decongestion of growth at a macro level and enhancing the attractiveness at a location level will
   require each IT-BPO industry stakeholder to play a proactive role in creating the ecosystem for the
   sector:
   Aggressive focus on enhancing the quantity of talent pool available at a location and address
     issues related to talent suitability, e.g., curriculum, finishing schools, faculty capabilities
   Enhance awareness of international and domestic BPO careers amongst the stakeholders –
     government, students, faculty and society
   Improve and develop physical infrastructure and urban environment – critical not just for IT-BPO
     companies to establish presence, but also to attract the workforce to move to and live in a city
   Visible and sustained government commitment and responsiveness to drive IT-BPO growth
   Long-term focus on improving the perception and overall business environment of the location
                                                                                                                      38
     to drive broad-based growth.
11/30/2011
   DATA COLLECTION
SECONDARY DATA                                                                   PURPOSE
           DATA REQUIRED                               SOURCE                    LAND USE MAP : Distribution of
   LUCKNOW
                                                                                 industries in the region
                                                                                 INDUSTRIAL AREAS : Industrial
    LAND USE MAP OF LUCKNOW               LUCKNOW DEVELOPMENT AUTHORITY
                                                                                 scenario of the region
    INDUSTRIAL AREAS IN LUCKNOW           UPSIDC
                                                                                 DEMOGRAPHIC DATA : Social
    TYPES & DETAILS OF INDUSTRIES         DIRECTORATE OF INDUSTRIES
                                                                                 infrastructure of the region
    E-WASTE NORMS & POLICIES              POLLUTION CONTROL BOARD
                                                                                 INDUSTRIAL TYPOLOGY : Share
    DEMOGRAPHIC DATA                      DIRECTORATE OF CENSUS OPERATIONS
    DETAILS OF IT & SOFTWARE INDUSTRIES   UPTRON & UPDESCO.
                                                                                 of different types of industries
    EMPLOYMENT DATA                       DIRECTORATE OF ECONOMICS & STATSTICS   revenue
    DETAILS OF INDUSTRIAL UNITS           UDYOG BANDHU                           EMPLOYMENT DATA : Sectoral
    DETAILS OF HIGH SCHOOLS & COLLEGES    DIRECTORATE OF EDUCATION               employment         of     different
   KANPUR                                                                        industries of the region
    LAND USE MAP                          KANPUR DEVELOPMENT AUTHORITY           SCHOOLS & COLLEGES DETAIL :
    INDUSTRIAL AREAS IN KANPUR            UPSIDC                                 Education facilities of the area
    DETAILS & TYPES OF INDUSTRIES         DIRECTORATE OF INDUSTRIES              for human resource development
    DETAILS OF HIGH SCHOOLS & COLLEGES    DIRECTORATE OF EDUCATION               DETAILS OF IT INDUSTRIES :
   UNNAO                                                                         Importance of IT sector
    LAND USE MAP OF UNNAO                 UNNAO DEVELOPMENT AUTHORITY            E-WASTE            NORMS          :
    INDUSTRIAL AREAS IN UNNAO             UPSIDC                                 Governments’ concern towards
    DETAILS & TYPES OF INDUSTRIES         DIRECTORATE OF INDUSTRIES              e-waste & IT industry
    DETAILS OF HIGH SCHOOLS & COLLEGES    DIRECTORATE OF EDUCATION                                                     39
11/30/2011
RESEARCH METHODOLOGY

                                       PROBLEM IDENTIFICATION
 ECONOMIC SCENARIO OF LUCKNOW –
                                            NEED OF THE PROJECT            AIMS & OBJECTIVES OF STUDY
     UNNAO – KANPUR REGION




                                          LITERATURE STUDY
             CONCEPT OF IT- BPO HUBS                                     CASE STUDIES




                                           DATA COLLECTION
                SECONDARY DATA (INDUSTRIAL DATA , SOCIAL & ECONOMIC DATA, MAPS & PLANS)




                                             DATA ANALYSIS
 FINDINGS & INFRENCES FROM CASE        RESOURCE IDENTIFICATON FOR IT-   EXISTING SCENARIO ANALYSIS OF THE
             STUDIES                             BPO HUB                             REGION




                                               PROPOSALS
    INFRASTRUCTURE & FACILITIES PLANNING FOR IT
                                                       DESIGN PROGRAMME & LOCATIONS FOR NEW INDUSTRIES
                   INDUSTRIES                                                                                40
11/30/2011
REFRENCES




                         41
THANK YOU




11/30/2011   42

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Lucknow kanpur industrial corridor vinay kumar

  • 1. INFRASTRUCTURE DESIGM PROGRAMME FOR LUCKNOW-KANPUR INDUSTRIAL CORRIDOR IT- BPO HUB SUBMITTED BY: Vinay Kumar GUIDED BY : Prof. U.K.Banerjee 11/30/2011 1
  • 2. 11/30/2011 BACKGROUND OF THE PROJECT LUCKNOW-KANPUR CORRIDOR AS AN IT-BPO HUB  Lucknow - Unnao - Kanpur 80 km stretch  Kanpur, Unnao & Lucknow are major industrial hubs of U.P.  Introducing IT to the region which has huge potential in terms of Human resource  Increased export revenues & industrial output of the region.  Releasing stress on tier 1 cities like Noida & Greater Noida  Employment in IT sector  Improvements in social infrastructure  Consumption led economic growth  Improved branding & visibility 2
  • 3. 11/30/2011 AIMS, OBJECTIVES, SCOPE & LIMITATIONS AIM The project aims at designing an infrastructure programme for promoting an industrial corridor between Lucknow and Kanpur via Unnao. The aims of the project would be:  To prescribe infrastructure design solutions in compliance with the socio-economic as well as logistic requirements of the upcoming area as an IT-BPO hub.  To suggest the best possible solutions for socio-economic welfare for the area. OBJECTIVES  To identify the requirements of the upcoming industries in the region.  To analyze the logistics of the hub with respect to the surrounding linkages in the sub- region.  To analyze the share of different industries of the region to get an optimum share of each type of industry.  To strategically formulate the physical infrastructure design programmers on parameters like land, power, water and waste, transportation and storage systems, research facilities, and other basic support functions of the corridor which will act as a model proto type of this kind. SCOPE AND LIMITATION OF THE PROJECT  Identification and analysis of economic potential of industrial corridor which will represent the sub-region only.  Logistics analysis will be limited to marked industrial area only and not for the whole Lucknow and Kanpur region.  Design of infrastructure systems will be done on a priority basis focusing on IT-BPO 3 industry.
  • 4. 11/30/2011 STUDY APPROACH Literature Study • Understanding the concept/ Need of the project • Understanding the requirements • Case Studies Data Collection • Identification of infrastructure requirements • Primary Data • Secondary Data: Maps & plans, Research & Studies, Census Data & Economic Data Data Analysis & Findings • Existing Scenario Analysis • Findings from case studies Proposal & Recommendations • Design proposals & recommendations • Possible outcomes of proposals 4
  • 5. 11/30/2011 U.P. : SNAPSHOT • Area (sq km) 240,928 • Population (2011, million) 199.581 • Literacy Rate (%) 69.72 • Net State Domestic Product 36.26 (NSDP) (2002-03, US$ billion) • Per Capita NSDP (US$) 210.53 • National Highway Length (km) 3728 • Rail Length (km) 5440 • Electronics and software exports 899 (US$ million in 2003-04) • Domestic airports Lucknow, Varanasi, Kanpur Industrial index in 2001(BASE YEAR 96-96) 5
  • 6. 11/30/2011 IT-BPO IN INDIA : INTRODUCTION CURRENT SCENARIO The IT–BPO sector has grown rapidly over last few years and the IT-BPO industry revenues (Software and Services) for 2008 were estimated to be over USD 50 billion. The total direct employment is about two million in the IT-BPO industry But growth has been focused on a few leading cities. Over 90 per cent is captured by the seven leading locations of Bangalore, Mumbai, NCR, Hyderabad, Pune, Chennai and Kolkata. These cities have significant benefits in terms of improved branding and visibility, consumption led economic growth, improvements in social infrastructure, etc. Rapid growth has led to current IT-BPO hubs facing rising real estate costs, increased attrition and saturated infrastructure, forcing companies to look beyond these ‘Leader’ locations. FUTURE OPPORTUNITY Over the next decade, even a conservative 15 per cent growth rate of employment in IT-BPO industry will lead direct employment in the sector to about eight million by 2018, an increase of about six million. In addition, if a direct to indirect employment ratio of 1:3 is assumed, this translates to incremental indirect employment of 18 million. share of the sectoral employment in the top seven locations will decline to around 60-75 per cent with total direct employment in these locations will grow to about five to six million. Absorbing this growth will pose a significant challenge to the physical and social infrastructure in these locations. Other locations have an opportunity to capture a share of about two to three million direct IT-BPO jobs that will be added in non leading locations – this is more than the total current employment in the sector. 6
  • 7. 11/30/2011 REVENUE IT-BPO EXPORT REVENUE India’s share in global sourcing – 55 percent in 2010, up from 51 per cent in 2009 Industry accounts for 26 percent of India’s exports; 11 per cent of services revenues IT services exhibiting fastest growth at 22.7 per cent, BPO growing by 14 per cent IT-BPO DOMESTIC REVENUE Maturing domestic market – key thrust area for the industry IT services growth 16.8 per cent, driven by localized strategies by service providers Domestic BPO - 16.9 per cent driven by demand from new verticals and technology platforms Software products to grow by 14 per cent Government accelerating economic reforms, improving government performance and efficiency IT seen as a critical enabler for inclusive growth 7
  • 8. 11/30/2011 EMPLOYMENT  Industry directly employs 2.54 million professionals  10% employee growth corresponding to 18.7% revenue growth signifying growing non-linearity  Industry building future ready organizations through- Sustained investment in training Opportunities for career growth Managing people challenges effectively Ensuring cost competitiveness  ~2 per cent of revenues spent on training - industry supplementing the education system 8
  • 9. 11/30/2011 TOP 50 LOCATIONS LOCATION CLASSIFICATION & RESOURCE DISTRIBUTION 9
  • 10. U.P. INFORMATION TECHNOLOGY POLICY 11/30/2011 10
  • 11. 11/30/2011 U.P. INFORMATION TECHNOLOGY POLICY OBJECTIVES INFRASTRUCTURE FOR I.T. Bringing IT to masses Budget for I.T. activities Accelerate the use of information IT Pool Fund for e-Governance technology in schools, colleges and Wide Area Network educational institutions Internet Connectivity Spurring the Domestic demand for High Speed Telecom Links software, hardware and services Rural Telephony Making Software, Electronics/IT Hardware and ITS/ITES Sectors globally competitive I.T. Cities & I.T. Parks Facilitating the industry for addressing NIC Infrastructure global markets Standardization of IT Resources Facilitate formation of value additions for Intellectual Property Rights (IPR) growth of the industry Promoting Hardware Industry Help businesses realize full potential in creating wealth. 11
  • 12. 11/30/2011 U.P. INFORMATION TECHNOLOGY POLICY HUMAN RESOURCE DEVELOPMENT To encourage and accelerate the use of Information Technology in schools, colleges, and educational institutions Setting up internet clubs for students in all educational institutions Introducing IT module in engineering and non-engineering degree and diploma courses The output of students in IT in technical institutions shall increased to meet the growing market demand. Promotion of Distance Education Networking of Centers of learning Helping all educational institutions in the urban centers to put up computer education facilities Setting up training institutions for training the teachers in computer education. Developing appropriate course material in Hindi Establishment of Indian Institute of Information Technology (IIIT) at Kanpur. To involve premiere institutes such as IIT Kanpur, IIM Lucknow etc., to act as nodal agencies for development of I.T. course material/teachers training etc. Encouraging private sector investment in I.T. education and training ensuring quality through a Board of Computer Education. Encouraging setting up of virtual campuses of reputed overseas universities for I.T. education 12
  • 13. 11/30/2011 U.P. INFORMATION TECHNOLOGY POLICY FISCAL AND OTHER INCENTIVES Preferential allotment of land: Preferential allotment of land will made for IT industry Exemption of stamp duty and registration fees: 100% exemption for IT units Uninterrupted power: uninterrupted power supply for IT industries Captive Power generation: I.T Units with 5 KVA power requirement can be set up anywhere irrespective of master plan or land use classifications. Social Infrastructure linked IT locations: high quality social infrastructure like schools, housing, health and entertainment/leisure facilities Incentives to Mega Investment Units: Rs 50 crores or more Incentives to Industry: Venture Capital Fund: with State Government/ PICUP/UPSIDC/UPFC/Private Enterprises/SIDBI and others for I.T. Industry. Special financing packages: State Financial Agencies to fulfill the unique needs of the I.T. Key Person Insurance / Sweat Equity: as developed by Govt. of India/RBI/All Indian Banks Quality Certification Centers: setting up of quality certification centers Escort Services: for obtaining easy clearance from various government departments Trade Tax Concessions: No trade tax on raw material used for exports Power Tariff: same power tariff as the SSI Exemption from Pollution Control provisions : Pollution Control Act for air & water pollution. FAR Relaxation: 50 percent more FAR to be allowed for I.T. units Private STPs: same concessions as the government STPs. 13
  • 14. CASE STUDY 1 : NOIDA, U.P. 11/30/2011 14
  • 15. 11/30/2011 NOIDA : NEW OKHALA INDUSTRIAL DEVELOPMENT AUTHORITY INTRODUCTION Noida is located in Gautam Buddha Nagar district of Uttar Pradesh state. Noida is about 20- kilometre southeast of New Delhi. It is bound on the west and south-west by the Yamuna River & on the north-east by the cities of Delhi and Ghaziabad . Noida was planned to provide a developed site for 10,000 small scale industrial units (SSI) to generate and employment potential of 41,000 industrial workers. It was planned to carry a population size of 375,000. It has already crossed a population of 3,98,000 in the year 2001. Land rates which were in the Rs. 3,000-15,000/m² range till about 5 years ago have soared to Rs. 30,000-85,000/m². Noida has a literacy rate of 67.8% which is higher than the national average of 59.5% and an average household income of 89,027. NOIDA region, has assumed an iconic status among the metropolises of India, because of the large number of headquarters of various multinational companies. Population Projections Growth Rates 1991 1,80,737 2001 3,98,448 120.5 2011 9,00,000 125.9 2021 22,30,000 147.8 15
  • 16. 11/30/2011 NOIDA LAND USE OF NOIDA A look at the land use distribution of NOIDA, primarily industrial (24%), sufficient land use for transportation (22%) and public and semi public purposes (12%). A comparison of 2001 land use and proposed 2011 land use, suggests more land use earmarked for commercial purposes, whereas other land uses are kept at almost the same previous levels Land Use 1998 2011 Area in Ha Mix(%) Area in Ha Mix (%) Change(%) Residential 1607 35.5 3240 38.5 101.6 Commercial 36 0.8 660 7.8 1733.3 Industrial 1092 24.12 1896 22.5 73.6 Public/Semi Public 571 12.61 782 9.3 37 Recreational 208 4.59 540 6.4 159.6 TPT 1013 22.38 1302 15.5 28.5 Total 4527 100 8420 100 86 16
  • 18. 11/30/2011 NOIDA THE NORTH INDIA IT-BPO HUB Major satellite towns of Delhi, with state of the art infrastructure - an international airport, expressway, well connected roadways, railways and upcoming METRO  IT/BPO hub with more than 400 IT BPO companies  IT-BPO SEZs in Greater Noida across 15 locations  Automobile ancillary units, with companies like Escorts, Honda-SIEL and New Holland Tractors (JV of FIAT with Ford), Manufacturing and other companies: ISGEC, LG, Samsung, also have their offices in the township  Film city location, situated in Sector 16A is the hub of all the major news channels and several studios. News channels such as Zee News, NDTV, TV Today group, IBN, CNBC Fourth largest IT- BPO destination in India, accounting for almost 9% of total IT-BPO exports in FY08 18
  • 19. 11/30/2011 NOIDA IT INDUSTRIES STATISTICS  Total MNC (Nos.) : ~40-50  Captives (Nos.) : ~ 25  % of total Noida revenue : ~35 MAJOR INDUSTRIAL SEGMENTS  IT Services, BPO, Software Products, Engineering Services, Semiconductor Manufacturing FACILITIES IN NOIDA  Power: Uninterrupted quality power supply with 40 MVA surplus power is available at 220/132 KVA.  Water: Potable water with per capita availability of 225 liters.  Telecom: 33,000 lines on digital electronic exchange 10,000 lines as EWSD German Switching Technology. REASONS TO SET UP UNIT IN NOIDA  A large pool of qualified candidates availability, hence, large scale ramp up is relatively easy  Large number of colleges – Hub for the students from North India  Good Telecom/Broadband Infrastructure  Economical rentals compared to Gurgaon and Delhi  Social and living Environment for workforce 19
  • 20. 11/30/2011 NOIDA KEY FACTORS INFRASTRUCTURE FACILITIES  IT sector identified as a growth vehicle for economic development  Attractiveness destination for various industries like automotive & ancillary, media, manufacturing, IT-BPO  Given the diverse sector opportunities, ability to draw manpower is good especially when coupled with the influx from other locations across India  It enjoys a 2% cost advantage over the average cost of other leader locations  Availability of domain experts across Manufacturing, Financial services, Telecom, Retail, Government, etc. SOCIAL & LIVING ENVIRONMENT 20
  • 21. CASE STUDY 2 : CHENGDU-CAPITAL OF SICHUAN PROVINCE, CHINA 11/30/2011 21
  • 22. 11/30/2011 CHENGDU INTRODUCTION  Sub-provincial city - 9 districts, 4 county-level cities, 6 counties  Area - 12,132 km  Population (2010) - 14,047,625  GDP (2010) - US$ 82.119 billion  Literacy Rate - 94% Economy The main industries in Chengdu - which include food, medicine, machinery and information technology . Among the world's 500 largest companies, 133 multinational enterprises have branches Electronics and IT industry Chengdu Hi-tech Industrial Development Zone has at least 30 Fortune 500 companies and 12,000 domestic Companies. Intel, the world's largest chipmaker, has invested US$525 million in two assembly and testing facilities. SMIC & AMD are also planning to invest. Industrial zones Chengdu Economic & Technological Development Zone: planned area of 26 km2 Chengdu Export Processing Zone: planned area of 1.5 km2 Chengdu Hi-Tech Industrial Development Zone: covers an area of 82.5 km2 Chengdu National Cross-Strait Technology Industry Development Park Education 40 universities including 4 national universities & 14 provincial universities and 6 international schools 22
  • 23. 11/30/2011 CHENGDU Chengdu as IT-BPO destination: Key factors  One of the 13 cities identified by the Chinese government as hubs for services outsourcing in China.  Companies located in Chengdu’s ‘Hi-Tech’ zone benefit from the various incentives and grants offered by the Hunan provincial government.  Produces nearly half of China’s animations and cartoons and is poised to become a hub for outsourced animation services .  There are 40 universities and colleges in Chengdu with more than half a million students. In 2007, there were nearly 18,500 new IT graduates from these universities.  According to data released by the Chengdu Software Association, there are currently more than 65,000 people working in Chengdu’s software industry.  City has a well established training infrastructure with over 30 training institutions in the city.  Offers a comparative cost advantage over other Chinese cities. Office rentals in Chengdu are a fourth of rentals in cities like Shanghai.  The labor cost for the BPO business in Chengdu is about 30 per cent lower compared to major cities, such as Beijing and Shanghai.  The attrition rate in cities like Beijing & Shanghai is more than 30 per cent while that in Chengdu is about 5 per cent. 23
  • 24. 11/30/2011 CHENGDU Other factors:  The city is home to about 700 outsourcing enterprises. Services offered out of Chengdu include R&D, IT and animation  There also seems to be traction in the healthcare medical coding and billing outsourcing segment with local companies trying to acquire business from the US and European markets.  The Chengdu government helps companies target offshore outsourcing markets like US, Europe, Japan, Hong Kong, South Korea as well as solicit domestic  Junior software engineers in the city can be hired for $170 to $250 a month with is a third of the rates in tier I cities like Shanghai.  Companies setting up operations in the designated outsourcing zones can enjoy a two-year tax waiver. They can get a subsidy of about $700 per employee for training and hiring. 24
  • 25. CASE STUDY 3 : HANGZHOU , ZHEJIANG PROVINCE, CHINA 11/30/2011 25
  • 26. 11/30/2011 HANGZHOU INTRODUCTION  Sub-provincial city - 8 districts ,3 county-level cities & 2 Counties  Area - 16,847 km2  Population (2010) - 8,700,400  GDP (2010) - US$ 90.66 billion  Literacy Rate - 91.9% Economy Main industries include medicine, information technology, heavy equipment, automotive components, household electrical appliances, electronics, telecommunication, fine chemicals, chemical fiber and food processing. Economic and Technological Development Zones  Hangzhou Economic & Technological Development Zone :- Established in 1993. It covers an area of 104.7 square kilometers. Encourage industries include electronic information, biological medicine, machinery manufacturing, food processing.  Hangzhou Export Processing Zone :- established on April 27, 2000. Its total planned area is 2.92 sqkm.  Hangzhou Hi-Tech Industrial Development Zone :- set up in March 1990. It is composed of three Sci-Tech Industrial Park. The Hi-tech Zone makes good use of the concentrated superior intelligence in the park zone Education 36 universities including 4 national universities & 14 provincial universities and 10 high schools 26
  • 27. 11/30/2011 HANGZHOU Key drivers for Hangzhou to emerge as a favorable IT-BPO destination:  Hangzhou is among the 12 cities identified by the Chinese government as hubs for service outsourcing in China.  About 18,000 students graduate annually in IT-related courses from educational institutes in Hangzhou.  Financial services contribute about 43% of Hangzhou’s offshore service contract value in the first 3 quarters of 2008.  Hangzhou is an established industrial base and had foreign trade amounting to $43.4 billion in 2007.  The administration of Hangzhou has invested in steady infrastructure improvements over the last few years.  Hangzhou provides a lower cost alternative with affordable talent, despite being located very close to Shanghai. 27
  • 28. 11/30/2011 HANGZHOU Other information:  The electronics and IT industry has been growing in Hangzhou since the 1990s.  Hangzhou’s services outsourcing industry has attracted MNCs to set up R&D centers in the city.  TCS and Infosys are some of the It companies with offices in Hangzhou.  The combined IT-BPO exports of the city were estimated at $261 million in 2006.  Over 10,000 trained IT-BPO professionals pass out every year from the 36 higher educational schools in Hangzhou.  Proficiency in English language among students is currently low. However Hangzhou has several English training institutes for students and professionals. 28
  • 29. CASE STUDY 4 : PENANG , MALAYSIA 11/30/2011 29
  • 30. 11/30/2011 PENANG INTRODUCTION  Sub-provincial city - 8 districts ,3 county-level cities and 2 Counties  Area - 1,048 km2  Population (2010) - 1,520,143  GDP (2010) – RM 47 billion  Literacy Rate – 93.8% Economy Industry: Penang’s major industries include, manufacturing, logistics, construction, tourism and retail. It is the third-largest economy amongst the states of Malaysia. Manufacturing is the most important component of the Penang economy, contributing 45.9% of the State's GDP. More than 200 multinational corporations Making 50%of the world’s AMD and the Intel microchips Supplying 95% of Dell notebook computers to North America World’s 6 top EMS are here The southern part of the island is highly industrialized with high-tech electronics plants located within the Bayan Lepas Free Industrial Zone In 2010, Penang had the highest total of capital investments in the country. The state attracted RM 12.2 billion worth of investments from RM 2.2 billion last year and a total increase of 465%. Other than that, Penang also accounted 26% of Malaysia's total investments in 2010. 30
  • 31. 11/30/2011 PENANG Key drivers for Penang to emerge as a favorable IT-BPO destination:  The government has a strong focus on promoting the IT-BPO industry in Penang through initiatives such as ‘Invest Penang’ and creating the Software consortium of Penang (SCoPe).  There is a talent pool of skilled English speaking developers of many nationalities in Penang, making it suited for multi-lingual service delivery.  Although the potential to scale is limited, the talent-pool is suited to offer higher-end services, especially in areas such as financial services, logistics, energy and pharmaceutical.  Penang is also developing as a hub of Islamic banking services, especially by banks in the Middle East.  Significant investments are planned to upgrade the infrastructure of the city.  Penang has a string engineering and manufacturing base, which can be leveraged to offer services in these sectors. 31
  • 32. 11/30/2011 PENANG Other information:  The combined IT-BPO exports from the city are estimated to be at $564 million in 2007.  Penang was the first state in Malaysia to be officially granted the status of cyber city in January 2003.  There are 20,500 professionals employed in the IT-BPO sector in Penang.  Companies are mainly engaged in enterprise application services. However, other services such as internet surveillance, CRM, animation and e-solutions, and pharmaceutical services are also provided from the city. 32
  • 33. CASE STUDY 5 : DAVAO CITY, PHILIPPINES 11/30/2011 33
  • 34. 11/30/2011 DAVAO CITY INTRODUCTION  Sub-provincial city – 1st to 3rd districts of Davao City  Area - 2,444 km2  Population (2010) - 1,464,301  GDP (2010) - US$ 82.119 billion  Literacy Rate - 98.05%. Economy With close to 1.5-Million people as primary market base, the city is conducive to business as evidenced by the presence of the country's top 200 companies. Exports Exports in the City is now a billion dollar industry with a growing niche market for its products. The stable banana and flourishing pineapple industries are among the country's leading export commodities. World's top exporter of papaya, mangosteen, and even flowers. In 2002, Davao City was declared an IT hub given its potential to attract ICT companies. The key languages spoken include Cebuano, Filipino and English. Tourism, food processing, light manufacturing and wood processing are the major industries. Recently, the annual income of Davao City of 2010 is more or less than 4 billion P. Education 46 colleges & universities and 374 elementary schools, 65 secondary schools 34
  • 35. 11/30/2011 DAVAO CITY Key drivers for Davao City to emerge as a favorable IT-BPO destination:  Davao City is the educational hub for Davao province and has a large number of educational institutions.  Some companies are setting up training centers in the city, which are also being utilized to train employees from the companies’ other operating centers in the Philippines.  The talent pool has good English skills which coupled with cultural similarities to the US are suitable to provide voice based services to the US.  Companies looking at a hub-and-spoke model in the Philippines are setting up supporting centers to their operations in Manila or Cebu City, in Davao City.  The city offers an advantage by way of lower cost of living, cheaper wage rates and good infrastructure, compared with larger cities in the Philippines. 35
  • 36. 11/30/2011 DAVAO CITY Other information:  Davao City has come up as an attractive outsourcing destination in the last 2-3 years.  Some of the companies are working with the Technical Education and Skills Development Authority (TESDA) in Davao city for training, which includes a component on call center training for their employees.  BPO exports from the city in 2007-08 were approximately $60 million.  The major IT-BPO services sourced from the city include call-centers, medical transcription, web and graphic design and engineering services.  Investors in IT and BPO operations are granted tax holidays on local fees and charges and basic real property tax 36
  • 37. COMPARITIVE ANALYSIS AND THE FINDINGS 11/30/2011 37
  • 38. 11/30/2011 COMPARATIVE ANALYSIS AND FINDINGS PARAMETERS STUDIED Knowledge pool availability and skill set assessment  Infrastructure  Enabling business environment  Government support  Operating cost IT-BPO AREA (in sq LITERACY UNIVERSITIES WORK FORCE CASE STUDY POPULATION GDP (billion $) EXPORTS(milli km) RATE (NOS.) (#/YR) on $/YR) NOIDA (NCR) 203 9,00,000 80 3.5 58 350 32000 CHENGDU 12,132 14,047,625 94 82.119 42 321 18,500 HANGZHOU 16,847 8,700,400 91.9 90.66 36 261 10,000 PENANG 1,048 1,520,143 93.8 15.13 32 564 20,500 DAVAO CITY 2,444 1,464,301 98.05 82.119 46 60 n.a. FINDINGS & INFRENCES Decongestion of growth at a macro level and enhancing the attractiveness at a location level will require each IT-BPO industry stakeholder to play a proactive role in creating the ecosystem for the sector: Aggressive focus on enhancing the quantity of talent pool available at a location and address issues related to talent suitability, e.g., curriculum, finishing schools, faculty capabilities Enhance awareness of international and domestic BPO careers amongst the stakeholders – government, students, faculty and society Improve and develop physical infrastructure and urban environment – critical not just for IT-BPO companies to establish presence, but also to attract the workforce to move to and live in a city Visible and sustained government commitment and responsiveness to drive IT-BPO growth Long-term focus on improving the perception and overall business environment of the location 38 to drive broad-based growth.
  • 39. 11/30/2011 DATA COLLECTION SECONDARY DATA PURPOSE DATA REQUIRED SOURCE LAND USE MAP : Distribution of LUCKNOW industries in the region INDUSTRIAL AREAS : Industrial LAND USE MAP OF LUCKNOW LUCKNOW DEVELOPMENT AUTHORITY scenario of the region INDUSTRIAL AREAS IN LUCKNOW UPSIDC DEMOGRAPHIC DATA : Social TYPES & DETAILS OF INDUSTRIES DIRECTORATE OF INDUSTRIES infrastructure of the region E-WASTE NORMS & POLICIES POLLUTION CONTROL BOARD INDUSTRIAL TYPOLOGY : Share DEMOGRAPHIC DATA DIRECTORATE OF CENSUS OPERATIONS DETAILS OF IT & SOFTWARE INDUSTRIES UPTRON & UPDESCO. of different types of industries EMPLOYMENT DATA DIRECTORATE OF ECONOMICS & STATSTICS revenue DETAILS OF INDUSTRIAL UNITS UDYOG BANDHU EMPLOYMENT DATA : Sectoral DETAILS OF HIGH SCHOOLS & COLLEGES DIRECTORATE OF EDUCATION employment of different KANPUR industries of the region LAND USE MAP KANPUR DEVELOPMENT AUTHORITY SCHOOLS & COLLEGES DETAIL : INDUSTRIAL AREAS IN KANPUR UPSIDC Education facilities of the area DETAILS & TYPES OF INDUSTRIES DIRECTORATE OF INDUSTRIES for human resource development DETAILS OF HIGH SCHOOLS & COLLEGES DIRECTORATE OF EDUCATION DETAILS OF IT INDUSTRIES : UNNAO Importance of IT sector LAND USE MAP OF UNNAO UNNAO DEVELOPMENT AUTHORITY E-WASTE NORMS : INDUSTRIAL AREAS IN UNNAO UPSIDC Governments’ concern towards DETAILS & TYPES OF INDUSTRIES DIRECTORATE OF INDUSTRIES e-waste & IT industry DETAILS OF HIGH SCHOOLS & COLLEGES DIRECTORATE OF EDUCATION 39
  • 40. 11/30/2011 RESEARCH METHODOLOGY PROBLEM IDENTIFICATION ECONOMIC SCENARIO OF LUCKNOW – NEED OF THE PROJECT AIMS & OBJECTIVES OF STUDY UNNAO – KANPUR REGION LITERATURE STUDY CONCEPT OF IT- BPO HUBS CASE STUDIES DATA COLLECTION SECONDARY DATA (INDUSTRIAL DATA , SOCIAL & ECONOMIC DATA, MAPS & PLANS) DATA ANALYSIS FINDINGS & INFRENCES FROM CASE RESOURCE IDENTIFICATON FOR IT- EXISTING SCENARIO ANALYSIS OF THE STUDIES BPO HUB REGION PROPOSALS INFRASTRUCTURE & FACILITIES PLANNING FOR IT DESIGN PROGRAMME & LOCATIONS FOR NEW INDUSTRIES INDUSTRIES 40