Presentation by Gourav Chindlur during China Foreign Trade E-Commerce Meeting 2012 and 2nd FTF Annual Meeting 2012 held at Guangzhou, China

1. CUSTOMER ENGAGEMENT THROUGH DATA DRIVEN DISPLAY MARKETING
Gourav Chindlur
Co-Founder and COO
Vizury

2. CUSTOMER ENGAGEMENT IS CRITICAL TO BUSINESS SUCCESS
Large number of Brands/Choices available to customers Businesses to need spend money upfront, budget leaks
70%+ of traffic from paid marketing
Your Website
95%+ visitors leave without engaging
Budget Leaks
Lengthy purchase path, Consumers can drop off at any stage New customers at scale, Repeat Purchases is Key
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3. PERSONALIZATION IS THE KEY TO EFFECTIVE CUSTOMER ENGAGEMENT
New Age Data & Analytics – Individual Data
 Track, understand every individual based on
Traditional Data & Analytics – Aggregated Data
his/her needs, preferences and behavior
 Personalize the user experience at every touch
point including your website, social properties
and especially your marketing activities
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4. LEARN ABOUT YOUR CUSTOMERS AT EVERY DIGITAL TOUCHPOINT
DATA FROM SOCIAL
CRM DATA MEDIA PROPOERTIES
WEBSITE VISITOR DATA
PREVIOUS MARKETING
CAMPAIGN DATA MOBILE APP DATA 3rd PARTY DATA
(Price Comparison Website)
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5. REACH USERS THROUGH MULTIPLE AVENUES IN REAL TIME
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6. CASE STUDY – NETSHOES
 Among Brazil’s largest eCommerce Company
 Among Brazil’s largest spender on digital advertising
 Sell more than 70,000 products
 Almost 1,000,000 Unique visitors per day
GOALS
 Maximize results from SEO, Affiliate, SEM Marketing campaigns
 Performance in LATAM and other markets
 Engage users for improved brand awareness and recall
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7. HOW WEBSITE VISITOR DATA WORKS FOR MARKETING?
1. Prospect searches for a product/s on your site 2. Drops off, Continues browsing other sites
3. Engage
4. Single Click takes Prospect with
prospect back to the Personalized
site & convert Banners
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8. EXAMPLE – PERSONALIZED CREATIVE BANNERS
Recommendations
Product Image
Brand, Product & Description
Call to Action
Offer Price
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9. CAMPAIGN RESULTS
Std. Re-
targeting
Std. Re-targeting
Std. Re-
targeting
Std. Re-targeting
**As per data provided by the customer & Campaign statistics
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10. CASE STUDY – CHINESE EXPORT B2C CLIENT
 China’s major export B2C eCommerce
Company
 More than 50,000 SKU’s
 Over 100,000 Unique visitors per day
GOALS
 Maximize results from SEO, Affiliate, SEM
Marketing campaigns
 Target users across the world
 Deliver highly pertinent, personalized messages
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11. EXAMPLE – PERSONALIZED CREATIVE BANNERS
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12. CAMPAIGN RESULTS
**As per data collected using Campaign statistics
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13. Vizury
ESTABLISHED: 2008, December
Empower businesses to engage their customers and HQ – Bangalore, India
prospects in a 1:1 marketing dialogue by unlocking Privately Held
the value of their digital data through our proprietary
technology platform BUSINESS: Digital Marketing
(Technology)
OPERATIONS: India, China, S.E.Asia,
Japan, Aus/NZ, Brazil,
Poland, M.East, Spain
VC FUNDED: Nokia Growth Partners
Inventus Capital &
Ojas Ventures
Visitor Relationship Management (VRM) –
ENTERPRISE CLASS FULLY MANAGED HIGHLY FLEXIBLE RESULT DRIVEN
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14. E- COMMERCE COMPANIES ENGAGING CUSTOMERS WITH VRM
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15. Gourav Chindlur
Co-Founder and COO
gourav@vizury.com
Jack Wu
Head BD China
jack.wu@vizury.com
Vizury China
Office #1608, Building 6, Wanda Plaza, 93, Jianguo Road, Chaoyang District, Beijing