Curriculum Vitae from Polonca Peterca, strategic designer at Vizuarna, the design consultancy for interactive annual reports.

1. Polonca Peterca BA
Strategic Designer
Curriculum Vitae
Ljubljana, April 2010

2. Polonca Peterca
“I’m curious, and as long as I discover new things in life, and life continues
to surprise me, I feel alive and I can be creative.”
As a visual communication designer, I believe that designing is about life and people. My work involves
putting form and content together, and there are an infinite number of ways to achieve this. And yet
there is only one end result to aim for: simplicity. That doesn’t mean it is always an easy process. In
fact, achieving simplicity can sometimes be quite complex.
I first worked as a designer during my studies, when I was commissioned to work on some small
projects. After graduating from the Academy of Fine Arts in Ljubljana, I then continued with my
postgraduate studies in Germany and Slovakia, which not only gave me some great design skills, I also
gained valuable life experience.
Over the years, as my experience has grown, the projects I’ve worked on have too. I have worked in
lots of different fields, including designing print material, web pages, illustrations and animations. And I
am still learning – to achieve the best results for our clients, I think it’s crucial I keep upgrading my
knowledge.
At university, my graduation thesis consisted of a classic animated movie – it was actually a children’s
cartoon. I animated Boris A. Novak’s song, ‘How things grow’ and won an award for my work.
However, the biggest reward for me was seeing the honest and positive response of the children who
watched it. This is just one of many recognitions and awards I’ve received in Slovenia and abroad for
my design and animations.
When I’m not designing, I like to live my life to the full. I’m curious and open to new things. It helps me
stay creative.
Connect with Polonca at:
+ e-mail: polonca.peterca@vizuarna.si
+ mobile: +386 31 677 323
+ LinkedIn-a: http://www.linkedin.com/in/polonca
Polonca Peterca / Strategic Designer 2/12

3. Education
Title: Bachelor of Fine Arts in Visual Communications
University, faculty: University of Ljubljana, Academy of Fine Arts and Design
Study years: 1999-2005
Additional education
University, faculty: Universitaet Duisburg - Essen, Kommunikatiosdesign
Study years: 2003 /2004
University, faculty: Vysoka škola výtvarených umení Bratislava, Grafický dizajn
Study years: 2006
Professional profile
+ Strategic designer with 7 years of professional experiences in economy and in other art projects.
+ Ability and knowledge to cooperate at strategic corporate planning and development of the
corporate design strategies.
+ Creative designer with proven results, highly organized, analytical approach in problem solving and
achieving goals, reliable in team work.
+ Capability of cooperating in the group of professional of different profiles, from the corporate
communications to the interactive implementation.
+ Experienced designer in print collaterals, corporate identities, web design and prepress.
+ Computer-proficient performer with expertise in Adobe Illustrator, Adobe Photoshop, Adobe
InDesign, Adobe Streamline, Uleard Studio (Video Editor, Video Paint), Sound Editor, Quark
Xpress, Font Lab, Microsoft Word and Microsoft Power Point.
Key competencies gained through experience and international MBA
programme
+ Planning of the corporate + Web design + Expert knowledge of all main
strategies + Corporate print design computer design programmes
+ Developing design + Illustration + Prepress.
strategies + Revision and development
+ Information architecture of the corporate identity
and implementation + Classical drawing
control of the corporate
web sites
Polonca Peterca / Strategic Designer 3/12

4. Recognition awards
+ German competition “Farbe bekenen – gegen globale Armut” (2005). Finals.
+ Izolanima 2006. Recognition for the best animated film for children in the international category
“How thiongs grow?”.
+ Izolanima 2006. Recognition for the best animation in the national category for the movie “Rdeča
nit” (Red thread)
+ Good Design 50x70 (The project that helps social communication), international
competition, poster “keep it to yourself” was in the finals among proposals from all over the world,
presented in the catalog and at the gallery.
Lectures and seminars
+ 2009: Mirko Ilić: Milton Glaser
+ 2009: Daniel van der Velden, Greeting from the best of both worlds: design and research in
Netherlands and in Europer
+ 2007: Stefan Sagmeister: Things I have learned in my life so far.
+ 2005: Uwe Loesch: Poster
Workshops and colonies:
+ 2009: Tečaj polstenja, Borza znanje.
+ 2006: Workshop of classical animation, Famul Stuart
+ 2006: Workshop of stop-motion animation, MGLC
+ 2006: Comic workshop at the City of Women, Genevive Castrée
+ 2006: Artists colony Kropa
+ 2006: Artists colony Zavratec
+ 2003: Typographic workshop Tipo Brda.
Festivals and exhibitions
+ Izolanima 2006, Festival of Slovene animation
Presentation of the animated movie Kako rastejo stvari (How things grow) and Rdeča nit (Red
thread)
+ Animateka 2006, International festival of animation. Presentation of the animated movie Kako
rastejo stvari (How things grow)
+ Kresija, march 2006, group exhibition En Font Terrible
+ Galery Farovž, 2006, products made on the artists colony
+ La Triennale museum, Milano, Italy, 2008, exhibiton of the posters from the competition Good
Design 50x70 (The project that helps social communication) poster “Keep it to yourself”
Announcements
+ Presentation of the movie in the catalog of 3. international animated film Animateka 2006.
+ Interview at the TV station TV Pika presenting the movie Kako rastejo stvari (How things grow).
+ The newspaper Ljubljana; presentation of the talented and succesfull students in the City of
Ljubljana.
+ Good Design 50x70 (international competition), catalog of the accepted posters and authors,
poster Keep it to yourself.
Polonca Peterca / Strategic Designer 4/12

5. Professional experience
Strategic Designer: Vizuarna. The design consultancy for interactive annual reports.
Grablovičeva ul. 1, SI-1000 Ljubljana. November 2008 -. Sector: private.
Experienced Designer: AV studio d.o.o. (Ltd.), Koroška cesta 55. SI-3320 Velenje. May 2006-
December 2008.
+ Head of the design projects.
+ Print desing (books, catalogues, calendars, corporate design colaterals, sings, magazines,
newspapers...).
+ Prepress.
+ Information architecture of the web sites.
+ Illustration.
+ 2D animation.
Designer: Prešernova družba d.d., Opekarska cesta 4a. SI-1001 Ljubljana. May 2005 – Februar
2005.
+ Design implementation of the magazine Otrok in družina (Child and family).
+ Illustration.
Free-lance designer: various clients. 2001-
+ Head of design projects (planning, designing, implementation and project coordination).
+ Print design ((books, catalogues, calendars, corporate design colaterals, sings, magazines,
newspapers...).
+ Prepress.
+ Information architecture of the web sites.
+ Illustration.
+ 2D animation (classical and computer generated).
Polonca Peterca / Strategic Designer 5/12

6. References
Client: Ljubljanske mlekarne
Consultancy: Vizuarna
Employer: Vizuarna
Description: interactive (web) design and print design: Annual report 2008 Ljubljanske mlekarne
Year: 2009
Polonca Peterca / Strategic Designer 6/12

7. Client: Demšar arhitekti
Consultancy: Vizuarna
Employer: Vizuarna
Description: Design and illustration of the business writing pad
Year: 2008
Client: Občina Šentrupert
Consultancy: free-lance project
Description: development and design of the identity of
the municipality Šentrupert
Year: 2009
Client: Vizuarna
Consultancy: Vizuarna
Employer: Vizuarna
Description: design and illustration
Year: 2009
Polonca Peterca / Strategic Designer 7/12

8. Client: Thermana
Consultancy: AV Studio
Employer: AV Studio
Description: interactive design www.thermana.si
Year: 2008
Polonca Peterca / Strategic Designer 8/12

9. Client: Aliansa
Consultancy: AV Studio
Employer: AV Studio
Description: redesign of the www.aliansa.si
Year: 2008
Polonca Peterca / Strategic Designer 9/12

10. Client: Športni center Pohorje
Consultancy: AV Studio
Employer: AV Studio
Description: web design www.pohorje.org/mariborsko-pohorje-poleti/
Year: 2008
Client: Agencija za zavarovalni nadzor
Consultancy: AV Studio
Employer: AV Studio
Description: design and development of the annual
reports
Years: 2008, 2007, 2006
Polonca Peterca / Strategic Designer 10/12

11. Client: Kraški zidar
Consultancy: AV Studio
Employer: AV Studio
Description: ad desing, posters, annual report
Years: 2008, 2007
Client: Holding Slovenske elektrarne d.o.o.
Consultancy: AV Studio
Employer: AV Studio
Description: Annual report design
Years: 2008, 2007
Polonca Peterca / Strategic Designer 11/12

12. Client: Good Design 50x70
Employer: free-lance project
Description: Poster design (competition)
Leto: 2008
Polonca Peterca / Strategic Designer 12/12