Community Management Guide
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The document discusses community management. It defines a community as a group that shares interests and goals of gaining knowledge in a field through sharing. Communities exist online and offline and use IT tools to optimize communication. Effective community management involves engaging the right people, getting everyone involved, having an active communication approach, and providing opportunities to participate. Challenges include a lack of management involvement, too much centralization, and not providing feedback. A good community leader leads by example and motivates participation with a high energy level.
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Community Management Guide
- 1. Community Management 1 Competence Management MS Jan Krans
- 2. What is a community? » A community is a group of people who share an interest, a craft, and/or a profession. » The group is created specifically with the goal of gaining knowledge related to their field. » It is through the process of sharing with the group. » Members learn from each other to develop themselves personally and professionally. » Exists online and in real life. » Using IT tools to optimise communication. 2 Competence Management MS
- 3. Community communication manager <> employees leader <> community member <> member 3 Competence Management MS
- 4. Metaphor community: gardening » Preparing the soil. » Plant seeds and water them. » It takes time to grow. » You can’t pull the grass to make it grow faster. » Guiding instead of ruling. » Take care of the weed. » Question: what are ‘green fingers’ ? 4 Competence Management MS
- 5. Metaphor members: fanclub » Fans/members are passionate about the club. » Spend free time on/with the club. » Bond with each other. » Get energy from participating. » Try to get more fans on board. » Are showing their feathers. » Are representatives of the club. » More time/money doesn’t imply better results. 5 Competence Management MS
- 6. Community organisation Idea generator Initiator Active contributors Participants Members 6 Competence Management MS
- 7. Rules of the game 7 Competence Management MS
- 8. Success Factors Community 8 Competence Management MS
- 9. The right people, in the right mix 9 Competence Management MS
- 10. Get everybody involved 10 Competence Management MS
- 11. Management is really engaged 11 Competence Management MS
- 12. Community identity 12 Competence Management MS
- 13. Community home 13 Competence Management MS
- 14. Active communication approach 14 Competence Management MS
- 15. Lots of opportunities to participate 15 Competence Management MS
- 16. Clear advantage participation 16 Competence Management MS
- 17. Activities support objectives set 17 Competence Management MS
- 18. Continuity is key 18 Competence Management MS
- 19. Keep improving 19 Competence Management MS
- 20. Keep learning 20 Competence Management MS
- 21. Community pitfalls 21 Competence Management MS
- 22. Too much management involved 22 Competence Management MS
- 23. Too less management involved 23 Competence Management MS
- 24. Girls don’t sell the car… 24 Competence Management MS
- 25. If you build it, they will come… 25 Competence Management MS
- 26. Bad food during meetings… 26 Competence Management MS
- 27. Community ego show… 27 Competence Management MS
- 28. Small core team, many members 28 Competence Management MS
- 29. Meeting is no training 29 Competence Management MS
- 30. Too many high skill levels present 30 Competence Management MS
- 31. Death by PowerPoint 31 Competence Management MS
- 32. No humour 32 Competence Management MS
- 33. Too much centralisation 33 Competence Management MS
- 34. Obligation to attend 34 Competence Management MS
- 35. No feedback 35 Competence Management MS
- 36. A community leader » Knows the population personally. » Is an example. » Is pro-active. » Is a situational leader. » No obstacles, only challenges. » Motivate to participate. » Has a high energy level. » Is always working with a team. 36 Competence Management MS
- 37. Community tools Hands-on 37 Competence Management MS
- 38. Jan.krans@atosorigin.com 06 - 109.688.23 Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006 © 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Origin.