1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Jennifer Strand
Media Format (film, I have chosen to do photography for my final project as I feel I will be able
documentary, motion to tell more of a story and I’m stronger in photography then I am shooting
graphics, films. I have also studied a photographer before now who I think will help
photography, me with my own idea as it’s very similar.
animation, graphic
design etc)
Synopsis of Idea My idea is all about mental illnesses. I want to raise awareness but in a
(content, narrative, subtle way so it can be viewed but not be upsetting but at the same time
genre) people know what it’s about straight away. I want to do a picture for
schizophrenia; this type of image would be heavily edited on Photoshop.
Then an image for an eating disorder which would just be a person’s body
image/facial expression describing how they felt and so on.
Target Audience? My target audience will be female and male teenagers and young adults as I
(demographic NOT think they will have more of an experience as in the teenage years is when
age range) you first start seeing the problems and notice things about your
appearance more.
Target Audience Images that catch the audience’s attention and draw them in. For example
Needs? a dark and gloomy image and then against a background that makes it
stand out.
How will your project I think my project will be right for female and male young adults as I feel
meet the needs of this is the age where body image and how people perceive others is
your target audience? noticed/thought about the most.
(Make reference to
content you think will
appeal to your target
audience)
What production For my project I will need
techniques will you A DSLR camera and a tripod.
use to realise your To look at locations I can shoot at
project? The software I will be editing my images in after. I will be using
Photoshop as I can edit the brightness and contrast and curves of
my images to represent the theme of my idea, quite gloomy and
dark.

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Jennifer Strand
Test shoots
Studios and location
For schizophrenia, I’m going to use Photoshop to add an imaginary
person in the image. By doing this I’ll take two separate images.