3. The purpose of this advertisement is to
convince people to care for the foster children
4.
5. “Do you have room in your heart for more
than one foster child?
It locates at the centre of the page
AND
The effect of this is that it makes the reader
involved into the text and also to think about
the answer
6. E.g. Don’t be put off if you have room in your
heart but not enough rooms in your home.
The effect of using this is that to make you as
the audience feel more involved and want to
participate because it is speaking, asking
directly to you.
7. E.g. Call Centacare now on 9793 7522 or go to
our website for more information.
Imperatives/commands is to convey you to do
certain thing, speaks directly to you.
8. E.g.You will be provided with training,
professional support and a generous package.
By using positive, persuasive language
(generous) package, makes the responder say
“yes”, because the company/program
provides all the needs for customer.
9.
10. Dominant image is usually the biggest image
in the advertisement
Inthis case of the heart to capture the
reader attention
11. The symbol has used for this advertisement is
the heart.
AND
The message of this symbol is that it’s asking
for kindness, caring, that they need your help.
Also there are little hearts inside the big heart
indicating you obviously have plenty of rooms
to care foster children.
12. The “Centacare” logo is used to let the
responder to know and recognise the
program/company.
13. Relevant information is inside the frame to
make it’s clear and easy for the audience to
read.
