Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Leveraging the Power of Social Media to Make the Right Connections for Your Career
1. Leveraging the Power of Social Media
to Make the Right Connections
for Your Career
Brendan Dodds
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3. Engage!
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Check in using the event app
Tweet using #DMA13
Get the slides: slideshare.net/BrendanDodds
We’ll end with Q&A. Stick around and chat…
4. The power of social media
Building
reputation
Networking
Learning
5. The power of social media
Building
reputation
Networking
Learning
6. What do we mean by a network?
• Supportive system of people with a common
interest
• Often used for sharing information
• People, not technology
• Connections and relationships
8. Who is a “right” connection?
• People who share useful insights
• People who influence you
• People who value your insights
9. When to accept a connection
Anyone at all – open networking
Would they recognize your name?
Have you met them in person?
Would you give them
your cellphone no.?
10. How to get more followers
• Leak a sex tape
How to get the right followers
• Contribute!
17. Where do you want to be in 3-5yrs?
• Who do you want to be?
• “Dress for the role you want”.
• Observe and learn from their behavior. Use
the tools they use.
• Network and collaborate with them.
• Find the value you can add to them.
18. Learn to listen. Listen to learn.
“I like to listen. I have learned a great deal from
listening carefully. Most people never listen.”
Ernest Hemingway
19. The power of social media
Building
reputation
Networking
Learning
20. Personal brand
• You’re hired (in part) for
your reputation
Interview
technique
Resume
• Your digital reputation
Education
Your brand
– has never been more
visible
– has never been more in
your control
21. Digital handshake
• 94% of recruiters rely on social recruiting
• Use LinkedIn 93% of the time to
search, contact, and keep tabs on candidates
• 65% use Facebook and 47% use Twitter to
promote company culture
• 18% use Twitter and 25% use Facebook to vet
candidates after the interview process
Source: Jobvite survey, 2013
24. Managing your digital reputation
Add more
good
stuff
Improve
existing
stuff
Fix the
bad stuff
25. Add more good stuff
• Create great content
• Establish new profiles (selectively)
• Organize your online presence
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29. Improve existing stuff
• Update social profiles
• Optimize social profiles
– LinkedIn
– Google +
• Lock-down settings
30. Fix the bad stuff
• Delete what we control
• Influence what we
don’t?
• Add good stuff
• Learn from it, smile and
move on
flickr.com/arvindgrover
31. Improve your LinkedIn profile
• Add a good photo
• Fix your headline
• Build out your network
– Always personalize invitations to
connect
• Fine-tune your summary and current
role
– What do you want to be known for?
– Keyword optimize
– Show some passion
• Turn off unwelcome emails
Hello?
32. Social media guidelines
“Assume” makes an ass out of you and me helps
save your ass.
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Assume your colleagues are following you
Assume you’ll be quoted in the media
Assume you’re talking about a client
Don’t do anything stupid
34. Thanks
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