1. Gain More Qualified Leads for Your Partners
The TIE Kinetix CSP solution ensures channel partners promote the most relevant, up-
to-date sales and marketing content available. Once aligned, the partner community
easily delivers the right message, at the right time, with the
tools to convert traffic into sales ready leads.
Clients use TIE Kinetix to:
 Streamline content updates throughout domestic and
international partner communities
 Automate repetitive tasks such as co-branding sales and
marketing collateral
 Increase consistency throughout the channel
 Out market competitors on partner websites
 Enable partners with additional lead generation capabilities
 Capture ROI metrics across the global partner community
 Improve sales throughout the entire channel
TIE Kinetix CSP Features:
Gain Complete Control Over Your Partner Network
The fully automated enrollment feature allows partners to create
a connection between the vendor and their websites in under a
minute. The intuitive user interface allows partners to easily
update their content and campaigns being displayed on their
website. Changes made within the portal are updated instantly,
and are also reflected across new and preexisting marketing
collateral.
Enrollment
By establishing a simple connection, the vendor gains complete
control over partners’ campaigns, collateral, messaging and
provides a new look into how content is received throughout the
target audience.
© TIE Kinetix, All rights reserved. Page 1

2. Save Time, Save Resources & Start Generating Leads
The Brand Showcase saves everyone involved a significant amount
of time, money and resources by automating content and
collateral updates across the partner community.
After a simple implementation, this feature becomes a one-stop
research and shopping experience for the vendor’s brand across
partner websites. Simple calls-to-action and a contact form are
Brand Showcase also visible for web visitors to convert further down the sales
funnel.
Help Your Partners Generate More Qualified Leads
The Lead Generation feature allows vendors to add additional
call-to-actions throughout the brand showcase. By orienting
content and call–to-actions throughout the showcase, partners
are able deliver the right message, at the right time, with the
tools to move web visitors to sales at that ‘ah-ha’ moment.
Once a lead converts, two items happen simultaneously. First the
Lead Generation form submission is sent directly to the partner for immediate
follow up. Secondly, a conversion is recorded on the vendor side
showing a successful event has occurred.
Save Everyone Time with Co-branding Automation
The custom collateral feature allows the partner community to
skip the manual co-branding process and focus on more important
tasks at hand. It saves everyone time by automating the process
of blending vendor and partner information together into a
customer ready document.
It works by dynamically building digital collateral for sales or
Custom Collateral marketing on-the-fly. By building documents on-the-fly, end users
receive the most up-to-date information from both the vendor
and the partner.
© TIE Kinetix, All rights reserved. Page 2

3. Understand Your Customers Anytime, Anywhere
As online marketing continues to become a basic staple in the
marketing mix, channel marketers face a whole new set of
challenges understanding partners’ and customers’ behavior with
their products and solutions.
With the ROI & Analytics feature, vendors are able to take
advantage of both real-time tracking and monthly channel centric
ROI & Analytics reporting showing exactly what vendors need to know to take the
next step in the right direction.
Award Winning Analytics Partner - WebTrends
The ROI & Analytics feature is built on top of the award winning
WebTrends platform.
Send Email Campaigns Through Your Channel
Channel Mailer VR allows vendors to push campaign-ready emails
to their channel partners. Once deployed to the channel, partners
are able to review, customize and send to their customer base.
Emails pushed from ChannelMailer VR are not only dynamically
co-branded, but are also directly linked to landing pages within
the partner’s Brand Showcase guaranteeing the recipient will
interact with the intended experience. As a result, partners are
ChannelMailer VR more apt to leverage vendor’s email campaigns to nurture leads
and generate new interest.
Award Winning Email Partner – VerticalResponse
ChannelMailer VR is a web-based email
solution created by TIE Kinetix and built
on top of the Vertical Response email
delivery platform.
© TIE Kinetix, All rights reserved. Page 3

4. Maximize Exposure Through Social Media
While the entire channel pushes the latest and greatest content
and campaigns through the Brand Showcase feature, the next
step is to identify new opportunities through social outlets. With
the ability to enable content and campaigns with social
bookmarking tools, the vendor provides ‘social enabled’ tools so
channel partners can to widen the sales and marketing funnel
even further.
Social Integration
Increase Your Organic Search Ranking
In the search industry, its common knowledge that building
keyword rich text links (from reliable sources) is one of the most
influential off-page SEO factors when it comes to ranking in
Google, Yahoo and Bing.
In the SEO Link Builder feature, the vendor simply provides which
keyword or key phrase they would like to rank for and that’s it.
SEO Link Builder The solution will be configured to the desired term and, as more
partners enroll, the links naturally start building themselves.
Generate More Leads by Optimizing Traffic Exchange
The easiest way to generate more leads is to optimize a
preexisting campaign or process. That’s exactly what the Partner
Direct feature does. It easily connects the vendor’s partner
locator with the enrolled digital channel. By making this
connection, traffic jumps directly to the vendor’s Brand Showcase
while avoiding any potential competition on the partners’
website. By optimizing the connect between vendor and partner,
Partner Direct partners are able to convert more traffic into leads.
© TIE Kinetix, All rights reserved. Page 4

5. Generate Even More Leads with Automated Campaigns
Vendors spend a significant amount of time building and
maintaining their partner networks. With the channel advertising
module, vendors have the ability to broadcast advertisements and
landing pages across their enrolled channel. Some vendors choose
to promote upcoming events. Some promote product launches.
Others sometimes create a new source of revenue by charging
other vendors with complimentary tools and solutions.
Campaign Builder
Start Generating More Leads for Your Channel Partners Today
Ask About Our Low Risk Pilot Programs
Not ready to take the plung? Try out our low risk pilot program with a small group of
partners. This will provide you with the insight needed to determine if TIE Kinetix is
right for your partner network.
For questions or more information, contact your TIE Kinetix representative today.
URL: http://contentsyndication.tiekinetix.com
Call: 1-800-624-6354
© TIE Kinetix, All rights reserved. Page 5