The Mobile Database and Multichannel Integration

The Mobile Database and Multichannel Integration Dick Goldsmith, The Horah Group Kristy Young, ESPN Patrick Flanagan, Simon Malls

Direct Marketing ,[object Object],[object Object]

Database ,[object Object],[object Object],[object Object],[object Object]

Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is Mobile Direct? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

20 Years Ago ,[object Object],[object Object],[object Object]

Mobile Database ,[object Object],[object Object],[object Object],[object Object],[object Object]

Today ,[object Object],[object Object],[object Object],[object Object]

Who’s Going to do That? ,[object Object],[object Object],[object Object]

ESPN Mobile is… ,[object Object],[object Object],[object Object],[object Object]

Personalization Drives Engagement ,[object Object],[object Object],[object Object],[object Object]

why we <3 msging: sms, mms, push notification ,[object Object],[object Object],[object Object],[object Object],[object Object],PUSH CONTENT (ESPN initiated) INTERACTIVITY (two way) PULL CONTENT (Fan initiated) MARKETING / DISTRIBUTION

Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Have You Heard Of… As of 3.19.11, SPG was the 187 th largest firm w/ a stock cap of $30.3M

Quick overview - key annual mall traffic

Quick overview – current U.S. property footprint

Top Ten Mobile Database Best Practices

Allow for ubiquitous mobile # collection

Integrate TXT into existing media

Use a carrot to drive subscriber growth

Standee Winning Standee Test media & placement options

Don’t forget about email-2-txt

Using Direct Mail to Build Your Mobile Database

QR Codes Pros Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QR Codes ,[object Object],[object Object]

Opt-In ,[object Object],[object Object],[object Object],[object Object],[object Object]

Text (SMS) Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Per-keys TM (Personalized Keywords) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Build Your Database ,[object Object],[object Object],[object Object],[object Object]

Tips for Success with Mobile Commerce and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Mobile Database and Multichannel Integration

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