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The Changing Dynamics of the
Payroll Marketplace
Seth Brennan
Vice President – Product Manager
Citi Prepaid Services
Mike Pancotto
SVP, Compliance and Audit/Moderator
FSV Payment Systems
Wednesday, June 26, 2013
Workshop B
Cindy McMullen
Payroll Manager
Dollar Tree Stores
Dave Hill
Senior Director – B2B Product Mgmt.
NetSpend Corporation
Cathy Beyda
Of Counsel
Paul Hastings, LLP
© 2013 Network Branded Prepaid Card Association
Thank You To Our Sponsors
2
Presenting Sponsors
Supporting Sponsor Welcoming Reception Sponsor
Associate Sponsors
Founding Sponsors
The views of the presenters should not be attributed to their
respective firm or organization, or to the NBPCA.
The content of this presentation is designed to provide practical
information concerning the subject matter covered and is
provided with the understanding that none of the presenters are
rendering legal advice or other professional services.
This presentation is for informational purposes only and is not a
substitute for legal advice or your professional judgment.
You should review applicable law in your jurisdiction and consult
experienced counsel for legal advice.
3
Legal Disclaimer
4
Payroll Card Action Group
• Action Group established to focus on the opportunities and
challenges of payroll cards
• Participating members representing Issuing Banks, Program
Managers, Card Associations, Processors, Attorneys,
Employers
• Focus is solely on Payroll Cards as a component of electronic
wage payment
The Payroll Card Action Group Mission
5
• To Advocate, Educate, Protect and Promote Payroll Card
adoption
• Provide a fact-based voice to government, employers, media
and consumers
• To be the Trusted Advisor of the Paycard Industry via
continued awareness, monitoring and reporting of Federal &
State Legislative initiatives as well as facilitating efforts to
clarify and defend our best practices
• To be the recognized gathering coordination point for the
industry
Accomplishments
6
• Voice of the consumer initiative
• Marketing studies
• Best Practices Document
INTRODUCTION TO ELECTRONIC
WAGE PAYMENT
7
Introduction to Electronic Wage Payment
8
• The “Old Standard”
– Pay Checks
– Direct Deposit
• The “New Norm”
– Direct Deposit
– Payroll Card
What are Payroll Cards?
9
• A practical and cost-effective method to pay employees
electronically
• A way for employees to access wages 24 hours via ATMs, over-
the counter cash withdrawals and convenience checks
• A way for employees to spend wages at PIN and Association-
branded signature-based transaction locations and on the
Internet
• A way for employees to eliminate check-cashing fees, waiting
for paychecks to arrive in the mail, and other payday burdens
Key Requirements
10
• Free and Clear Access to funds
– ATM
– OTC
– Checks
– Personal Money Orders
• Regulation E
– Dispute resolution process
– Statement availability
• Annual notifications
• Escheatment
11
Key Requirements
• Disclosures
– Front of Card
– Back of Card
– Materials
– Website
– Cardholder Agreements
Payroll Cards vs. GPR
12
Payroll Cards vs. GPR
13
Payroll Cards vs. GPR
14
BENEFITS OF PAYROLL
CARD PROGRAMS
15
Issuer, Program Manager - Benefits
16
• Cardholder and Client Value
• Inclusive
• Durable
• Well-known customers
• Brand association
• Recurring revenue streams
– Product leverage
17
Hourly Employee
May work two jobs to make
ends meet. Needs to save time
and avoid check cashing fees.
Young Employee
Has after school and summer
jobs. Needs an easy way to
access money, spend online
and in stores - just like an
adult.
New Immigrant
No credit record and
uncomfortable with financial
institutions. Needs to keep
money safe and make
purchases.
Payroll cards provide a solution for the varying needs of the underserved segment
Professional Adult
Well compensated. Had prior
credit issues but wants to
function in the mainstream.
The Underserved Segment
18
Employer’s Perspective
• Motivation for Implementation of a Payroll Card Program
• Known Benefits
• Unexpected Benefits
19
Employer Motivation
• Cost-savings – less expensive than checks
• Security and safety
• Assisting the underserved
• Increased efficiencies
• Ability to pay same-day
• Turnover
• Escheatment
• Disaster recovery
20
Known Benefits
• Safety
• Electronic pay – faster and more secure
• Efficient
• Fit culture of company and employee base
• Cost-effective
21
Unexpected Benefits
• Significantly increased electronic pay participation
• Ease of program management and administration
• Flexibility of services and fee structure
• Employees earnestly accepted
22
Employer Benefits
• Cost-savings - Reduces costs associated with issuing,
delivering, replacing and reconciling paper paychecks
• Protection - Reduces duplicate check fraud
• Security - Provides safe and efficient electronic delivery of
payroll funds
• Process Improvements – Transfers escheatment liability to the
financial institution that actually holds the employee's funds
23
Employer Benefits
• Disaster Recovery Planning - Eliminates issues associated with
employee payment following a disabling event that forces
office closures
• Environmental Improvement Programs - Enables companies
to enhance “green” initiatives by eliminating paper processes
• Improved Benefits Program - Allows every employee safe and
immediate access to their payroll -- not just those with a bank
account
• Adoption of Direct Deposit – Increases awareness and
utilization of direct deposit across all employees through
increased communication of payroll options
24
• Each year, as checks travel through the payment cycle, they:
– Use more than 674 million gallons of fuel
– Add 3.6 million tons of CO2 to the environment
Paper check and wage
statement production
• Deforestation
• Paper production
• Printing
Distribution and
transportation
• Raw paper distribution
• Distribution to hiring locations employees collecting pay
when not scheduled to work
• Waste pickup and processing
Check clearing process • Transportation
• Processing of checks via bank and Federal Reserve
• Waste pickup and processing
Waste • Paper check / wage statements thrown away in landfills
• Electricity requirements
• Gasoline
Direct Deposit drastically decreases an employer’s carbon footprint
Employer Benefits – Going Green
25
• Businesses can save $2.87 to $3.15 per transaction by using
Direct Deposit instead of checks1
• Increased productivity
– An average of 8.5 - 24 hours of productivity is lost per employee
per year cashing / depositing paychecks2
– Estimated $3-$5 billion loss in productivity annually2
Example Annual Cost Savings Using Direct Deposit Instead of Paper Checks
Cost Savings per Check $3.00
Paid Employees 5,400
Annual Paper Check Cost Savings: Bi-Weekly
$3.00 cost savings x 5,400 employees x 26 checks
$421,200
1National Automated Clearing House Association 2010
2NACHA - The Electronic Payments Association
Employer Benefits – Cost Savings
26
Employee Benefits
• Ease of use
• Options available for retrieving pay
• Online access and bill pay capability
• Safety and security
• Special programs
• Ability to have a savings account or account for child
• Portability
27
Employee Benefits
• Cost-savings - Eliminates check-cashing fees and costs associated with
bill payment (e.g., money order purchases, postage, travel expenses,
etc.)
• Money Management - Provides employees a better way to manage
their money and track spending
• Safety - Reduces the need to carry large amounts of cash
• Protection – Reg E protects cardholders against unauthorized
purchases
• Acceptance - The card is welcome everywhere “Association” debit
cards are accepted
• Convenience - Makes wages safely and immediately available on
payday
• Faster Access to Pay - Eliminates delays caused by mail delivery
• Prestige - Brings employees into the “mainstream” of society
• Incur higher costs of approximately
2.5% of each paycheck
• Check cashing fees
• Money orders
• Transfer fees
• Subject to increased risk of theft
and financial loss due to employee
carrying a large amount of cash
• Turned down for loans due to poor
or no credit history
• Face limited options for cashing
checks
• Transportation costs
28
Sources: Federal Reserve & McKinsey Quarterly
Underserved - Challenges
29
• It is expensive for low income consumers to have a traditional
bank account and use cash
• Prepaid card with direct deposit is an extremely cost effective
option Average Annual Cost of Ownership*
$168
$322
$340
Prepared Card
with Direct Deposit
Basic Bank
Checking Account
Cash
*Source: Bretton Woods, Inc., March 2012
Underserved - Costs
30
Two key findings quoted below:
The study found the pay card is more cost effective than receiving a paper check, let alone
checking accounts. Annual averages: pay card $83; general purpose reloadable prepaid card
$185; cash based lifestyle $256, low balance checking $273. (see chart next page)
Bretton Wood 2011 Payroll Card Study
• Termination Pay – Final
Payment
• Weather or other
31
The traditional distribution of paper checks requires 1) the paper check to be delivered
physically and 2) the employee to travel to the delivery point. Natural disasters or personal
challenges could prevent an employee from accessing their paper payroll check.
Employee Benefits – Immediate Payment
32
• Less potential for counterfeit
or stolen checks, altered
amounts, and forged
signatures
• 1.2 million fraudulent checks
enter the banking system
daily
• Electronic payments reduces
exposure to identity theft
Employee Fraud Prevention
EVOLUTION OF PAYROLL CARD
PROGRAMS
33
34
Payroll Card Product History
• Product developed with the employer in mind
• Primary product focus:
– Employer tools
– Regulations
– Fees
• Market mostly a level playing field with above
35
Growth of Paycards
• 20% CAGR expected through 2016
• Payroll cards about 30% of total prepaid market
• Tipping point (cards vs. checks) in early 2015
36
Source: Aite Group. Feb 2013 Impact Note: “U.S. Payroll Card Programs: Paving the Path for New Revenue”
Payroll Card Up, Checks Down
37
Source: Aite Group. Feb 2013 Impact Note: “U.S. Payroll Card Programs: Paving the Path for New Revenue”
Payroll Card Loads
38
Payroll Card Features
Transaction Types
• Signature, PIN, ATM transactions
• ACH Credits/Debits
• Convenience Checks
Features
• Online Account Center
• Bill Pay
• Customer Service (IVR and Live Agent)
• SMS alert on account balances and deposits
• Account-to-Account Transfers (P2P)
• FDIC Insurance
• Arizona
• Colorado
• Delaware
• Florida
• Kansas
• Maine
• Maryland
• Michigan
• Minnesota
• Nevada
• New Hampshire
• New Jersey
• North Dakota
• Oklahoma
• Oregon
• Tennessee
• Utah
• Vermont
• Virginia
• West Virginia 39
More States Recognize Payroll Cards in their
Statutes or Regulations
COMPLIANCE
41
42
Compliance Issues
• Wage and Hour Requirements
• Common State Law Requirements
• Banking Laws
43
Wage and Hour Requirements
• Federal Wage and Hour Law
– The Fair Labor Standards Act
• State Wage and Hour Law
– 20 states have addressed payroll cards in their statutes or regulations
– Most of the remaining states have issued enforcement positions on
payroll cards
44
Common State Law Requirements
• Full and Free Access to Wages
• Employee Consent
• Disclosure of Terms and Conditions
– Including Fees
• Employee Ownership of Funds
• Compliance with State Paystub Requirements
AK
HI
OH
WA
CA
VA
MI
GA
KS
IA PA
WV
DE
MS
OR
SD
MO
WI
MN
KY
SC
FL
NC
UT
AZ
ND
NM OK
TN
NE
WY
LA
IL IN
AR
VT
NY
CO
AL
MT
ID
NV
TX
MD
ME
NJ
DC
MA
RI
CT
NH
State Approach to Paperless Pay
█ Paperless Pay Permitted Unclear Treatment of Payroll Cards
█ Partial Paperless Pay █ Paper Paycheck Option Required
Voluntary
46
Banking Laws
• Regulation E
• The Durbin Amendment
• Bank Secrecy Act
• FDIC Insurance
47
Regulation E
• Compulsory Use Provision
• Periodic Statements
– Flexibility for Payroll Cards
• Error Resolution Requirements
• Disclosure Requirements
48
The Durbin Amendment
• Establishes a cap on interchange fees
• Many feared that Durbin would impact payroll card programs
by:
– Decreasing functionality
– Increasing cost to employers
– Increasing cost to employees
• Post-Durbin Observations
49
The Bank Secrecy Act
• The Prepaid Access Rule
• Customer Identification Programs
– Reliance on I-9 Verification
– Recent Department of Justice Letter
50
FDIC Insurance
• General Counsel Opinion No. 8
• State Law Requirements
THE FUTURE OF PAYROLL CARDS
51
52
The Future of Prepaid Cards
• Value prop shifts from employer to employee
 No longer just about cost
 Employer views the card as a benefit, not just a requirement for payroll
• Better user experience:
 Customer Touch Points (Account Center, Mobile, Messaging)
 Customer Service
 Portability
• Better features:
 Money Management
 Mobile Applications
 Remote Deposit Capture
 Savings
 Rewards
53
What’s Next: The Cardholder
QUESTIONS?
54

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The Changing Dynamics of the Payroll Market Place

  • 1. The Changing Dynamics of the Payroll Marketplace Seth Brennan Vice President – Product Manager Citi Prepaid Services Mike Pancotto SVP, Compliance and Audit/Moderator FSV Payment Systems Wednesday, June 26, 2013 Workshop B Cindy McMullen Payroll Manager Dollar Tree Stores Dave Hill Senior Director – B2B Product Mgmt. NetSpend Corporation Cathy Beyda Of Counsel Paul Hastings, LLP © 2013 Network Branded Prepaid Card Association
  • 2. Thank You To Our Sponsors 2 Presenting Sponsors Supporting Sponsor Welcoming Reception Sponsor Associate Sponsors Founding Sponsors
  • 3. The views of the presenters should not be attributed to their respective firm or organization, or to the NBPCA. The content of this presentation is designed to provide practical information concerning the subject matter covered and is provided with the understanding that none of the presenters are rendering legal advice or other professional services. This presentation is for informational purposes only and is not a substitute for legal advice or your professional judgment. You should review applicable law in your jurisdiction and consult experienced counsel for legal advice. 3 Legal Disclaimer
  • 4. 4 Payroll Card Action Group • Action Group established to focus on the opportunities and challenges of payroll cards • Participating members representing Issuing Banks, Program Managers, Card Associations, Processors, Attorneys, Employers • Focus is solely on Payroll Cards as a component of electronic wage payment
  • 5. The Payroll Card Action Group Mission 5 • To Advocate, Educate, Protect and Promote Payroll Card adoption • Provide a fact-based voice to government, employers, media and consumers • To be the Trusted Advisor of the Paycard Industry via continued awareness, monitoring and reporting of Federal & State Legislative initiatives as well as facilitating efforts to clarify and defend our best practices • To be the recognized gathering coordination point for the industry
  • 6. Accomplishments 6 • Voice of the consumer initiative • Marketing studies • Best Practices Document
  • 8. Introduction to Electronic Wage Payment 8 • The “Old Standard” – Pay Checks – Direct Deposit • The “New Norm” – Direct Deposit – Payroll Card
  • 9. What are Payroll Cards? 9 • A practical and cost-effective method to pay employees electronically • A way for employees to access wages 24 hours via ATMs, over- the counter cash withdrawals and convenience checks • A way for employees to spend wages at PIN and Association- branded signature-based transaction locations and on the Internet • A way for employees to eliminate check-cashing fees, waiting for paychecks to arrive in the mail, and other payday burdens
  • 10. Key Requirements 10 • Free and Clear Access to funds – ATM – OTC – Checks – Personal Money Orders • Regulation E – Dispute resolution process – Statement availability • Annual notifications • Escheatment
  • 11. 11 Key Requirements • Disclosures – Front of Card – Back of Card – Materials – Website – Cardholder Agreements
  • 16. Issuer, Program Manager - Benefits 16 • Cardholder and Client Value • Inclusive • Durable • Well-known customers • Brand association • Recurring revenue streams – Product leverage
  • 17. 17 Hourly Employee May work two jobs to make ends meet. Needs to save time and avoid check cashing fees. Young Employee Has after school and summer jobs. Needs an easy way to access money, spend online and in stores - just like an adult. New Immigrant No credit record and uncomfortable with financial institutions. Needs to keep money safe and make purchases. Payroll cards provide a solution for the varying needs of the underserved segment Professional Adult Well compensated. Had prior credit issues but wants to function in the mainstream. The Underserved Segment
  • 18. 18 Employer’s Perspective • Motivation for Implementation of a Payroll Card Program • Known Benefits • Unexpected Benefits
  • 19. 19 Employer Motivation • Cost-savings – less expensive than checks • Security and safety • Assisting the underserved • Increased efficiencies • Ability to pay same-day • Turnover • Escheatment • Disaster recovery
  • 20. 20 Known Benefits • Safety • Electronic pay – faster and more secure • Efficient • Fit culture of company and employee base • Cost-effective
  • 21. 21 Unexpected Benefits • Significantly increased electronic pay participation • Ease of program management and administration • Flexibility of services and fee structure • Employees earnestly accepted
  • 22. 22 Employer Benefits • Cost-savings - Reduces costs associated with issuing, delivering, replacing and reconciling paper paychecks • Protection - Reduces duplicate check fraud • Security - Provides safe and efficient electronic delivery of payroll funds • Process Improvements – Transfers escheatment liability to the financial institution that actually holds the employee's funds
  • 23. 23 Employer Benefits • Disaster Recovery Planning - Eliminates issues associated with employee payment following a disabling event that forces office closures • Environmental Improvement Programs - Enables companies to enhance “green” initiatives by eliminating paper processes • Improved Benefits Program - Allows every employee safe and immediate access to their payroll -- not just those with a bank account • Adoption of Direct Deposit – Increases awareness and utilization of direct deposit across all employees through increased communication of payroll options
  • 24. 24 • Each year, as checks travel through the payment cycle, they: – Use more than 674 million gallons of fuel – Add 3.6 million tons of CO2 to the environment Paper check and wage statement production • Deforestation • Paper production • Printing Distribution and transportation • Raw paper distribution • Distribution to hiring locations employees collecting pay when not scheduled to work • Waste pickup and processing Check clearing process • Transportation • Processing of checks via bank and Federal Reserve • Waste pickup and processing Waste • Paper check / wage statements thrown away in landfills • Electricity requirements • Gasoline Direct Deposit drastically decreases an employer’s carbon footprint Employer Benefits – Going Green
  • 25. 25 • Businesses can save $2.87 to $3.15 per transaction by using Direct Deposit instead of checks1 • Increased productivity – An average of 8.5 - 24 hours of productivity is lost per employee per year cashing / depositing paychecks2 – Estimated $3-$5 billion loss in productivity annually2 Example Annual Cost Savings Using Direct Deposit Instead of Paper Checks Cost Savings per Check $3.00 Paid Employees 5,400 Annual Paper Check Cost Savings: Bi-Weekly $3.00 cost savings x 5,400 employees x 26 checks $421,200 1National Automated Clearing House Association 2010 2NACHA - The Electronic Payments Association Employer Benefits – Cost Savings
  • 26. 26 Employee Benefits • Ease of use • Options available for retrieving pay • Online access and bill pay capability • Safety and security • Special programs • Ability to have a savings account or account for child • Portability
  • 27. 27 Employee Benefits • Cost-savings - Eliminates check-cashing fees and costs associated with bill payment (e.g., money order purchases, postage, travel expenses, etc.) • Money Management - Provides employees a better way to manage their money and track spending • Safety - Reduces the need to carry large amounts of cash • Protection – Reg E protects cardholders against unauthorized purchases • Acceptance - The card is welcome everywhere “Association” debit cards are accepted • Convenience - Makes wages safely and immediately available on payday • Faster Access to Pay - Eliminates delays caused by mail delivery • Prestige - Brings employees into the “mainstream” of society
  • 28. • Incur higher costs of approximately 2.5% of each paycheck • Check cashing fees • Money orders • Transfer fees • Subject to increased risk of theft and financial loss due to employee carrying a large amount of cash • Turned down for loans due to poor or no credit history • Face limited options for cashing checks • Transportation costs 28 Sources: Federal Reserve & McKinsey Quarterly Underserved - Challenges
  • 29. 29 • It is expensive for low income consumers to have a traditional bank account and use cash • Prepaid card with direct deposit is an extremely cost effective option Average Annual Cost of Ownership* $168 $322 $340 Prepared Card with Direct Deposit Basic Bank Checking Account Cash *Source: Bretton Woods, Inc., March 2012 Underserved - Costs
  • 30. 30 Two key findings quoted below: The study found the pay card is more cost effective than receiving a paper check, let alone checking accounts. Annual averages: pay card $83; general purpose reloadable prepaid card $185; cash based lifestyle $256, low balance checking $273. (see chart next page) Bretton Wood 2011 Payroll Card Study
  • 31. • Termination Pay – Final Payment • Weather or other 31 The traditional distribution of paper checks requires 1) the paper check to be delivered physically and 2) the employee to travel to the delivery point. Natural disasters or personal challenges could prevent an employee from accessing their paper payroll check. Employee Benefits – Immediate Payment
  • 32. 32 • Less potential for counterfeit or stolen checks, altered amounts, and forged signatures • 1.2 million fraudulent checks enter the banking system daily • Electronic payments reduces exposure to identity theft Employee Fraud Prevention
  • 33. EVOLUTION OF PAYROLL CARD PROGRAMS 33
  • 34. 34 Payroll Card Product History • Product developed with the employer in mind • Primary product focus: – Employer tools – Regulations – Fees • Market mostly a level playing field with above
  • 35. 35 Growth of Paycards • 20% CAGR expected through 2016 • Payroll cards about 30% of total prepaid market • Tipping point (cards vs. checks) in early 2015
  • 36. 36 Source: Aite Group. Feb 2013 Impact Note: “U.S. Payroll Card Programs: Paving the Path for New Revenue” Payroll Card Up, Checks Down
  • 37. 37 Source: Aite Group. Feb 2013 Impact Note: “U.S. Payroll Card Programs: Paving the Path for New Revenue” Payroll Card Loads
  • 38. 38 Payroll Card Features Transaction Types • Signature, PIN, ATM transactions • ACH Credits/Debits • Convenience Checks Features • Online Account Center • Bill Pay • Customer Service (IVR and Live Agent) • SMS alert on account balances and deposits • Account-to-Account Transfers (P2P) • FDIC Insurance
  • 39. • Arizona • Colorado • Delaware • Florida • Kansas • Maine • Maryland • Michigan • Minnesota • Nevada • New Hampshire • New Jersey • North Dakota • Oklahoma • Oregon • Tennessee • Utah • Vermont • Virginia • West Virginia 39 More States Recognize Payroll Cards in their Statutes or Regulations
  • 40.
  • 42. 42 Compliance Issues • Wage and Hour Requirements • Common State Law Requirements • Banking Laws
  • 43. 43 Wage and Hour Requirements • Federal Wage and Hour Law – The Fair Labor Standards Act • State Wage and Hour Law – 20 states have addressed payroll cards in their statutes or regulations – Most of the remaining states have issued enforcement positions on payroll cards
  • 44. 44 Common State Law Requirements • Full and Free Access to Wages • Employee Consent • Disclosure of Terms and Conditions – Including Fees • Employee Ownership of Funds • Compliance with State Paystub Requirements
  • 45. AK HI OH WA CA VA MI GA KS IA PA WV DE MS OR SD MO WI MN KY SC FL NC UT AZ ND NM OK TN NE WY LA IL IN AR VT NY CO AL MT ID NV TX MD ME NJ DC MA RI CT NH State Approach to Paperless Pay █ Paperless Pay Permitted Unclear Treatment of Payroll Cards █ Partial Paperless Pay █ Paper Paycheck Option Required Voluntary
  • 46. 46 Banking Laws • Regulation E • The Durbin Amendment • Bank Secrecy Act • FDIC Insurance
  • 47. 47 Regulation E • Compulsory Use Provision • Periodic Statements – Flexibility for Payroll Cards • Error Resolution Requirements • Disclosure Requirements
  • 48. 48 The Durbin Amendment • Establishes a cap on interchange fees • Many feared that Durbin would impact payroll card programs by: – Decreasing functionality – Increasing cost to employers – Increasing cost to employees • Post-Durbin Observations
  • 49. 49 The Bank Secrecy Act • The Prepaid Access Rule • Customer Identification Programs – Reliance on I-9 Verification – Recent Department of Justice Letter
  • 50. 50 FDIC Insurance • General Counsel Opinion No. 8 • State Law Requirements
  • 51. THE FUTURE OF PAYROLL CARDS 51
  • 52. 52 The Future of Prepaid Cards
  • 53. • Value prop shifts from employer to employee  No longer just about cost  Employer views the card as a benefit, not just a requirement for payroll • Better user experience:  Customer Touch Points (Account Center, Mobile, Messaging)  Customer Service  Portability • Better features:  Money Management  Mobile Applications  Remote Deposit Capture  Savings  Rewards 53 What’s Next: The Cardholder