1. Sneak Preview
SES New York
March 19–23, 2012
SESConference.com March 2012
Download the
SES mobile app.
Search Marketing and Social Is Your Site Viable
for Search? 17
Media in Regulated Industries The Crawl, Walk, Run
Despite the complexity, companies can of Digital Creative 20
stay within the “compliance envelope” by Get It Right, Before
being proactive in their marketing. 18 the Launch 24

3. contents Follow SES at
twitter.com/SESConf
COVER STORY COLUMNS
18 SEARCH MARKETING 17 IS YOUR SITE VIABLE FOR SEARCH? 24 GET IT RIGHT, BEFORE THE LAUNCH
AND SOCIAL MEDIA IN Ensure that your new site performs A Checklist for Your Next
REGULATED INDUSTRIES for SEO with these sure-fire methods. Redesign and Migration
Despite the complexity,
companies can stay within the 20 THE CRAWL, WALK, RUN 25 4 UNIQUE APPROACHES FOR
“compliance envelope” by being OF DIGITAL CREATIVE MEASURING SOCIAL MEDIA ROI
proactive in their marketing. Invest effort in creative A look at the creative ways to
optimization to achieve the highest measure (or at least validate)
CONFERENCE INFORMATION performance from your campaign. your social media efforts.
3 TRUE LIES: SEARCH MARKETING 23 PINTEREST—SHOULD
DATA ERRORS UNCOVERED MARKETERS CARE?
Exclusive Announcement What those in the emerging
technology and social
3 MEET THE EXPERTS marketing industry think about
the value of Pinterest.
4 SPONSORS & EXHIBITORS
27 NEW TOPICS AT SES
30 SESSIONS NEW TO
SES NEW YORK
March 2012
Avinash Kaushik,
Google’s Digital Marketing Evangelist,
Keynotes SES New York
Business Optimization in a Digital Age
Tuesday, March 20, 9:oo–10:00am
Hilton New York
Register
We were promised that one day marketing would become rocket science.
Well, we are almost there! Search continues to become more complicated,
and more exciting. Then there’s social and email and display and video
and … so many more things. It is hard to understand how to do one
thing right, much less try to do all of them right. In his exciting keynote,
Avinash will share his unique perspective on balancing multiple media
channels, leveraging super awesome metrics, grounding your digital
existence in driving economic value, and leveraging the Clear Line of
Sight model to ensure you are optimizing across all four of the most
important business drivers (come to the keynote to learn which four!).

4. staff about SES
Matt McGowan Mike Grehan
MD, North America Global VP, Content Welcome to the New York issue of SES Magazine. The SES New York Conference & Expo, to
Sharon Morabito be held on March 19–23 at the Hilton New York, will provide five days of unparalleled content
Head of Events, Americas on every facet of integrated marketing. It will include over 70 sessions, multiple keynote pre-
sentations, the highly popular Meet the Experts Roundtable Forums, an Expo Hall featuring
Program Development
over 100 vendors, and nightly networking events.
Senior Program Director Marilyn Crafts
Conference Program manager Laura Roth Here are some of the exciting sessions that will debut at SES New York:
•• The Psychology of Social Commerce (Do Not Be Afraid!)
Operations
Operations Manager Kim Kiedaisch •• Tablet Display Advertising: Challenges and Opportunities
Registration Associate Charisse Rosales •• Why Doesn’t Anyone Care about the Creative Anymore?
ClickZ & Search Engine Watch
•• Anatomy of the Perfect Landing Page: Design Elements Exposed
Executive Editor, ClickZ Anna Maria Virzi •• Viewable Impressions: The Key to Online Media Performance through Smarter Buying
Director, SEW Jonathan Allen
Managing Editor, News Zach Rodgers
See pages 27-31 for the dates, times, and descriptions of new sessions.
Senior Editor, News Kate Kaye
Staff Writer Christopher Heine
To make the most of your week in New York, be sure to download the SES New York app.
Copy Editor Caitlin Rossman The most up-to-date agenda can also be found on the conference website, SESNewYork.com.
Asia Desk Editor Adaline Lau And don’t forget these upcoming events:
Sales & Marketing •• SES Shanghai, April 16–18, InterContinental Shanghai Puxi (SESShanghai.com)
Sales Directors Andrew Katz •• SES Toronto, June 11–13, Hyatt Regency Toronto (SESToronto.com)
Elaine Mershon •• SES San Francisco, August 13–17, Moscone West (SESSanFrancisco.com)
Elaine Romeo
Peter Westerholm
Account Executive Elizabeth Huston SES New York will provide a singular opportunity to learn actionable strategies and
Director, Client Services JoAnn Simonelli mingle with over 5,000 marketing professionals. We look forward to seeing you there!
Marketing Director Angela Man
Best regards,
Marketing Manager Amy Xu
Marketing Associate Ploy Tangtrakul
Mike Grehan, Chair Matt McGowan
Web Designer Rebecca Holz
SES Advisory Board Chair Managing Director,
Online Operations manager Louise Laberge Global VP, Content North America
Online Operations associate Aleksey Gershin Incisive Media Incisive Media
Magazine
Editor Dawn Cavalieri
SES ADVISORY BOARD
Contributors Jessica Bowman
Rob Chant
Comprised of both industry thought leaders and real-world practitioners, the Search Engine
Augustine Fou Strategies advisory board brings together top players in the field of interactive media and
Sarah Lockwood search. The team works to deliver continually cutting-edge search techniques, more inte-
Krista Neher
grated and relevant content, and professional development resources to SES attendees.
Jessica Richards
Corporate Mike Grehan, Chair Marilyn Crafts Anne F. Kennedy
Chief Executive Tim Weller Global VP Content Senior Program Director International Search
SES/Search Engine Watch/ SES Advisory Board Strategist
Group Managing Director James Hanbury
ClickZ Coordinator Beyond Ink USA
SES Conference & Expo
Jonathan Allen Bryan Eisenberg Jon Myers
Director Bestselling Author Head of Account
SearchEngineWatch bryaneisenberg.com Management
SES: Volume 6, Issue 2 | March 2012 Yahoo! UK & Ireland
© 2012 Incisive Media plc
Matthew Bailey Paul Fegan Lee Odden
President Head of e-Learning CEO
To subscribe, contribute, or view past issues, visit
Site Logic Marketing Incisive Media TopRank Online
www.sesconference.com/ses-magazine
Marketing
To advertise, contact sales at sales@sesconference.com Chris Boggs Andrew Goodman Laura Roth
or +1 (212) 457-4993. Director, SEO, Rosetta President Conference Program
Page Zero Media & Training Manager
Comments? Want to unsubscribe? E-mail us at SES Conference & Expo
magazine@sesconference.com
Mikel Chertudi Bill Hunt Crispin Sheridan
Sr. Director, Online & President Sr. Director of Search
Incisive Media, U.S. Incisive Media, head office Demand Marketing Back Azimuth Consulting Marketing Strategy
55 Broad Street, 22nd fl. 28-29 Haymarket House Adobe SAP
New York, NY 10004-2501 London SW1Y 4RX, UK
Eddie Choi Aaron Kahlow
tel +1 (646) 736-1888 tel +44 (0)20 7316 9609
Managing Director Chairman & Founder,
fax +1 (646) 390-6612 fax +44 (0)20 7930 2238 Frontiers Digital Online Marketing SummiT

5. Exclusive Announcement
True Lies: Search Marketing Data Errors Uncovered
SES New York
Tuesday, March 20, 8:45–9:00am Register
Hilton New York
Information Retrieval scientist Dr. Edel Garcia will join Mike Grehan on stage to describe his
latest work and the impact it will have on the online marketing industry. The Self-Weighting
Model (SWM), a new weighting model for statistical analysis, exposes serious flaws in the
top 2 meta analysis models. Given several x-y datasets of correlation data or any type of
variability data from specific Web Analytics (#clicks vs. ROI, Google ranks vs. a given on-page
or off-page factor, genetic cross-breeding, signal processing, data mining, etc.) analysis and
forecasting from multiple datasets are now possible by weighting statistics.
What does this mean in plain English? Find out in this short, exclusive announcement. Then
join Dr. Garcia personally at the Meet the Experts session to drill down for more.
Meet the Experts at SES New York 2012
A
new session format is taking the SES Conference series by storm, and it’s coming to SES New York in March. The Meet the Experts
Roundtable is an hour-long session within the conference agenda that allows you to meet top speakers, authors, and practitioners and
have all of your questions answered. Each of ten concurrent roundtables centers on a specific topic and features two experts. You can
simply move from one table to another throughout the session, meeting a wide range of specialists and coming away with solutions to your
challenges. As this session takes place twice in the agenda, there is no need to rush—there is plenty of time to meet everyone.
Potential topics include:
Facebook Ad Formats Mobile, Search, and Social Video Optimization Metrics for SEO
Customer Engagement SEO Content Marketing Analytics Driven Engagement Keyword Modeling
SEO, PPC, SMO: Trends for 2012 Enterprise SEO Ad Optimization Reputation Management
Local and Social Link Building Email Marketing Web Analytics
Optimizing Landing Pages Conversion, Testing, Information Architecture Generating Leads from
and Analytics SEO and PPC
Both sessions take place immediately before a networking function (a drinks reception on day 1 and lunch on day 2), enabling you to take
your conversations straight into the bar or to lunch, where you can continue to network.
This roundtable has been cited by many attendees as the best session at the whole conference, so we are excited about featuring it at SES
New York. We look forward to seeing you there!
To see the latest list of experts and topics, download the New York SES app or visit www.SESNewYork.com.
See pages 27-31 for a list of new sessions at SES New York.
sesconference.com • SES 3

6. sponsors &
exhibitors SES New York | March 19–23, 2012
Expo Hall Hours: Tuesday, March 20, 10:00am–7:00pm | Wednesday, March 21, 10:00am–3:00pm
PLATINUM SPONSORS Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec, with offices in Seattle
Bing and London.
Booth 300
www.bing.com Adchemy
Search advertising with Microsoft helps you efficiently reach your www.adchemy.com
next best customer—within your budget and with the support you Adchemy is an advertising technology company that helps advertis-
need to get started and optimized, and measure your results. ers leverage consumer intent to create more effective digital adver-
tising experiences. Adchemy IntentMap™ technology radically sim-
Marin Software plifies advertisers’ paid search campaigns and makes them more
Booth 3 scalable, relevant, and profitable. Listed by The Wall Street Journal
www.marinsoftware.com as one of the top 50 venture-backed companies in the U.S. in 2010,
Marin Software is a leading provider of online advertising manage- Adchemy is a rapidly growing Silicon Valley company backed by
ment solutions, offering an integrated platform for managing search, Accenture, August Capital, Mayfield Fund, and Microsoft.
display, and social marketing. The company provides solutions for
advertisers and agencies of all sizes, enabling them to improve Bruce Clay, Inc.
financial performance, save time, and make better decisions. Marin Booth 403 & Reception Sponsor
Enterprise, the company’s flagship product, addresses the needs of www.bruceclay.com
online marketers spending at least $100,000 per month on biddable Since 1996, http://www.bruceclay.com has been one of the leading
media. Marin Professional delivers the same power and ease of use search engine optimization web destinations. Today, Bruce Clay,
as Marin Enterprise, through an application designed for marketers Inc., is a global Internet marketing company providing SEO, PPC,
spending less than $100,000 per month on paid search. Headquar- analytics, web design, conversion optimization, and social media
tered in San Francisco, with offices worldwide, Marin’s technology marketing services. Their live SEO training courses are the indus-
powers marketing campaigns for over 850 customers managing try standard, with over 2,500 students taught. Creators of the SEO­
more than $2.5 billion of annualized ad spend in more than 160 ToolSet®, Search Engine Relationship Chart, and SEO Code of Ethics,
countries. the company has offices in Los Angeles, New York, Australia, Italy,
India, Brazil, and Japan.
SILVER SPONSORS
Google Analytics
Acquisio Sponsored Session
Booth 4 www.google.com
www.acquisio.com Google Analytics is the enterprise-class web analytics solution that
The leading performance media platform for agencies, Acquisio gives you rich insights into your website traffic and marketing effec-
helps agency marketers buy, track, manage, optimize, retarget, and tiveness. With features that are powerful, flexible, and easy-to-use,
report on media across all channels—including search, display, and companies large and small can analyze their traffic data in order to
social media. create more effective marketing initiatives and optimized websites.
Acquisio provides the industry-leading technology for agencies Savvy marketers can also take advantage of sophisticated conver-
buying ads on any online channel, allowing them to handle all tasks sion attribution and experimentation tools to determine the best
associated with performance advertising, from ad purchase through media allocation strategy for ROI maximization. For more informa-
conversion tracking and beyond, within a single integrated platform. tion, visit www.google.com/analytics.
Unlike other solutions, Acquisio hosts its own third-party ad server
and employs a single tracking functionality across channels, allow- SubmitEdge
ing agency marketers unparalleled conversion and revenue attribu- Booth 130
tion modeling and reporting capabilities. www.submitedge.com
With more than 4,000 users and 9,500 brands under its manage- Located in the UK, the US, and India, SubmitEdge is one of the larg-
ment, Acquisio is the multi-channel marketing solution preferred est contextual link building companies in the SEO Industry. We are
by the world’s leading advertising, marketing, and SEM agencies. an ISO 9001-2008 certified company with over 200 in-house employ-
Acquisio clients include thought leaders aimClear, Clix Marketing, ees. Since our production house is in India, we can offer services
Find Me Faster, Page Zero Media, and Rocketer, as well as some of at affordable prices. SubmitEdge has served over 18,000 customers
the world’s most recognized performance media companies such worldwide since 2006. Our link-building effort has helped our cus-
as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, tomers achieve their SEO goals to get organic ranking, leading to
4 SES • March 2012 {London}

7. product & service guide Booth #s on right.
Advertising Networks Interactive Marketing cognitiveSEO....................................212 adSage............................................... 224
adSage............................................... 224 Associations & Publications inceptor.............................................309 Analytics SEO.................................. 235
Bing..................................................... 300 Full Sail University.........................401 Indus Net Technologies...............122. Back Azimuth............ Texpo Pavilion
.
Blogsvertise.....................................308 topseos.com....................................208
. Info Cubic Japan............................. 108 BoostCTR.......................................... 223
Blue Global Media......................... 222 Web Marketing Association...... 329 Linkdex...............................................227
. BrightEdge........................................321
eZanga.com......................................201
. Website Magazine.........................114
. LinkVehicle....................................... 226 Bruce Clay, Inc................................ 403
.
LinkWorth..........................................132 LinkWorth..........................................132 cognitiveSEO....................................212
Marchex............................................ 219
. Link Building Local Splash....................................206 Covario.............................................. 504
.
7Search.com.....................................102
. LinkWorth..........................................132 Morpheus Media.............................231 Linkdex...............................................227
.
xAd...................................................... 218
. Page One Power.............................207
. Page One Power.............................207
. Majestic SEO.................................. 126
.
PM Digital........................................ 203
. Marin Software................................... 3
Affiliate & Performance Based Local Search Marketing PRWeb................................................. 112 NetElixir............................................ 405
.
Marketing Solutions Services & Directories Raven Internet Raven Internet
Blue Global Media......................... 222 AuroIN LLC........................................210 Marketing Tools......................... 100
. Marketing Tools......................... 100
.
Marchex............................................ 219
. Info Cubic Japan............................. 108 SEO.in.................................................213
. Searchmetrics..................................110
7Search.com.....................................102
. Local Splash....................................206 Slingshot SEO.................................. 211 SyCara......................... Texpo Pavilion
.
xAd....................................................... 218 SubmitEdge......................................130
. Zenya...................................................214
Blog Advertising topseos.com....................................208
.
Blogsvertise.....................................308 Marketing Optimization Solutions Shopping Cart & E-Commerce
LinkVehicle....................................... 226 Acquisio.................................................. 4 Pay-Per Click Networks & Solution Providers
Back Azimuth............ Texpo Pavilion
. Management Services Web Spiders.................................... 228
.
Content Management Blogsvertise.....................................308 BoostCTR.......................................... 223
CheckDog.................... Texpo Pavilion BoostCTR.......................................... 223 eZanga.com......................................201
. Staffing Solutions
Slingshot SEO.................................. 211 Brandtology..................................... 128 NetElixir............................................ 405
. Full Sail University.........................401
TagMan.............................................. 233 BrightEdge........................................321 SEO.in.................................................213
. Indus Net Technologies...............122
.
Textbroker......................................... 230 CheckDog.................... Texpo Pavilion 7Search.com.....................................102
. Market Motive
Web Spiders.................................... 228
. cognitiveSEO....................................212 Training Institute........................ 500
WriterAccess..................................... 131 iCrossing............................................118 Pay-Per-Call Companies Onward Search................................307
Linkdex...............................................227
. Blue Global Media......................... 222 WriterAccess..................................... 131
Content & News Feed Providers LivePerson........................................ 202 PM Digital........................................ 203
.
Brafton............................................... 311
. Local Splash....................................206 Training Courses & Certification
PRWeb................................................. 112 Marin Software................................... 3 Search Marketing Agencies in Search Marketing
Textbroker......................................... 230 Market Motive Adlucent............................................ 304
. Bruce Clay, Inc................................ 403
.
Website Magazine.........................114
. Training Institute........................ 500 adSage............................................... 224 ClickZ Academy
WriterAccess..................................... 131 PRWeb................................................. 112 AuroIN LLC........................................210 & Recruitment..............................215
Raven Internet Bruce Clay, Inc................................ 403
. Full Sail University.........................401
Display Advertising Marketing Tools......................... 100
. Covario.............................................. 504
. Market Motive
Acquisio.................................................. 4 Searchmetrics..................................110 Elite Sem..........................................209
. Training Institute........................ 500
Elite Sem..........................................209
. SubmitEdge......................................130
. eZanga.com......................................201
. Online Marketing Institute.........327 .
Website Magazine.........................114
. TagMan.............................................. 233 iCrossing............................................118
Textbroker......................................... 230 inceptor.............................................309 Web Analytics
E-Mail Marketing Solutions topseos.com....................................208
. Indus Net Technologies...............122. Adlucent............................................ 304
.
Emailvision....................................... 320 VisiStat.............................................. 106 Info Cubic Japan............................. 108 Analytics SEO.................................. 235
Zeta Interactive...............................331 Zenya...................................................214 iProspect........................................... 200 Back Azimuth............ Texpo Pavilion
.
Morpheus Media.............................231 Brandtology..................................... 128
General Search Engines Mobile & Rich Media NetElixir............................................ 405
. ConversionIQ....................................124
Bing..................................................... 300 Advertising Solutions Onward Search................................307 Majestic SEO.................................. 126
.
iProspect........................................... 200 Page One Power.............................207
. SyCara......................... Texpo Pavilion
.
Interactive Marketing Agencies Marchex............................................ 219
. PM Digital........................................ 203
. TagMan.............................................. 233
ConversionIQ....................................124 Web Spiders.................................... 228
. SEO.in.................................................213
. VisiStat.............................................. 106
Covario.............................................. 504
. xAd....................................................... 218 Slingshot SEO.................................. 211
Elite Sem..........................................209
. SubmitEdge......................................130
. Website Search & Technologies
iCrossing............................................118 Organic Search Marketing Zeta Interactive...............................331 Majestic SEO.................................. 126
.
inceptor.............................................309 Analytics SEO.................................. 235 Searchmetrics..................................110
iProspect........................................... 200 AuroIN LLC........................................210 Search Marketing Software SyCara......................... Texpo Pavilion
.
Morpheus Media.............................231 Bing..................................................... 300 Acquisio.................................................. 4 Zenya...................................................214
Zeta Interactive...............................331 BrightEdge........................................321 Adchemy....................................................
CheckDog.................... Texpo Pavilion Adlucent............................................ 304
.

8. sponsors &
exhibitors SES New York | March 19–23, 2012
SILVER SPONSORS (Cont’d) adSage
Booth 224
increases in traffic and sales. SubmitEdge is the brain child of Kush www.adsage.com
Infosystems Pvt. Ltd. that specialized in SEO, content writing, and Founded in 2007, adSage is a leading technologies and services
web programming. company in online advertising. adSage employs 500 professionals
across multiple locations in the US and China, among them over
Web Spiders 200 software engineers.
Booth 228 Rich Mobile & Web Engineering adSage develops products for search, social, mobile, and display
www.webspiders.com
www.webspiders.com advertising. adSage developed the world’s first Facebook advertis-
Web Spiders is a specialist provider of mobile and web engineering ing software, adSage for Performance (previously known as adSage
services to ISVs and marketers of Fortune 2000 companies. The for Facebook), used by over 2000 advertisers globally.
company has over 250 employees and is dual-headquartered in Sin- adSage’s mobile ad network, mobiSage is the most influential
gapore and India, with subsidiaries in the UK and US. ad network in China, covering 100 million unique users per month.
Web Spiders’ core competencies include enterprise mobile- adSage is the largest SEM firm in China, managing campaigns
enablement across iOS, Android, BlackBerry, and Windows Phone, for over 200 premier advertisers on Baidu and Google, including
and large-scale enterprise content management using Ektron, Dru- L’Oreal, Hilton, Forex, Dangdang, and PingAn Insurance. adSage is
pal, and Adobe Day CMS. Its industry leading ActiFetch platform the exclusive North America reseller for Baidu. adSage Agency, a
helps in seamless integration of legacy data to mobile platforms. division of adSage, offers complete advertising services for Ameri-
The company’s global clients include Mitsubishi Motors, Sam- can advertisers targeting the Chinese online audience.
sung, Motorola, Las Vegas Sands, Singtel, and many more in over
10 countries. Analytics SEO
Booth 235
SPONSORS www.analyticsseo.com
Analytics SEO is a double-award-nominated and leading SEO SaaS
Adlucent platform based in the UK, who are really excited to be coming to
Booth 304 the US!
www.adlucent.com The software includes integration with Majestic SEO, Google
Adlucent uses its roots in retail paid search to transform marketing Analytics, Google Webmaster Tools, and SEMRush. As a result the
campaigns into business results. Adlucent has developed an ana- platform offers massive time savings for our clients by provid-
lytics and paid search platform focused on retailers that provides ing all of their data in one place and automating mundane tasks,
both insights to our clients and advantages over technologies that including all aspects of SEO reporting.
serve multiple industries. Adlucent uses this customer demand Analytics SEO has been proven to help its clients win more new
intelligence to connect marketers, merchandisers, and suppliers to business, scale, and become more profitable.
consumers in real time. With its team of seasoned retail experts Other USPs include our lead generation tool for agencies, multi-
and proprietary Deep Search™ software, Adlucent takes data a step lingual support, multi-site overview, and several powerful features
further, dramatically improving its clients overall marketing efforts that make the software perfect for managing large volumes of SEO
and entire business strategy. Adlucent is headquartered in Austin, campaigns.
TX, and can be found at www.adlucent.com.
AuroIN LLC
AdRoll Booth 210
Booth 313 www.auroin.com
www.adroll.com Since 1999, http://www.auroin.com has been one of the leading
AdRoll helps ecommerce businesses generate ROI and increase search engine optimization (SEO) web destinations. Today, AuroIN
conversion rates by leveraging their user’s intent data. AdRoll’s LLC is a global Internet marketing company providing SEO, PPC,
advanced retargeting solution focuses on the browsing behaviors SMO, analytics, reputation management, conversion optimization
of people who leave your store without buying. We then match services, etc. Their 700-plus SEO professionals are extremely good
relevant ads to these people when they browse other sites online, and produce the best result.
and bring them back to complete their purchase. If you have worked with several SEO companies in the past,
none of them fulfilled reasonably anything that they promised. If
they took your money and disappeared. If they promised things,
achieved a small part of their promises and then fell asleep or
something, things were really sluggish. Then AuroIN comes into
the picture. AuroIN’s client retention rate is very high. Many
6 SES • March 2012 {London}

9. sponsors &
Download the app or visit SESNewYork.com. exhibitors
clients have worked with them for over five years. You can use Brafton
AuroIN for Guaranteed Result! Booth 311
www.brafton.com
Back Azimuth Brafton is a news content marketing agency. Our full-time journal-
Texpo Pavilion ists write exclusive content to clients’ unique editorial briefs and
http://back-azimuth.com keyword strategies, and account management teams provide consul-
Back Azimuth is a cloud-based keyword data mining and manage- tancy on brand-appropriate content marketing strategies. Brafton’s
ment platform, which aggregates keyword data into a single web- SEO-friendly content increases organic search listings, engages
based application enabling marketers to quickly identify actionable social audiences, and drives relevant traffic to conversion pages.
insights to eliminate inefficiencies and missed opportunities. Mar-
keters can measure the cannibalization or collaboration of their paid Brandtology
and organic keywords and find the right mix of both to maximize Booth 128
shelfspace, exposure, and costs. Measure keyword performance www.brandtology.com
against personas, interests, business units, and purchase cycles Brandtology (a Sentia Media Company) provides online business
to increase conversions. The patent pending “Opportunity Miner” intelligence that empowers global brands to manage actionable
sifts though all your keyword data to identify keywords that will insights gained from consumer conversations online. Using a com-
generate the greatest return on resources and precious marketing bination of proprietary technology, processes, and trained profes-
budgets. sionals across APAC, the Americas, and EMEA, Brandtology is able
to deliver a high degree of accuracy and relevancy for millions of
Blogsvertise online conversations every month. Brandtology’s multilingual sup-
Booth 308 port covers languages spoken by over 90% of the world’s Internet
www.blogsvertise.com population. As part of Sentia Media’s multiple-service offerings,
Blogsvertise is an exciting way for advertisers to begin advertising Brandtology also has the capability to provide cross-media analysis,
on blogs and reach the blogging community. Benefits for Internet leveraging on the strengths of Sentia Media’s other business units.
advertisers are enormous. By advertising on blogs, advertisers gen- Brandtology has partnerships with global organizations and pro-
erate buzz, build publicity, and promote their websites. With the vides services in multi-functional areas across marketing and com-
Blogsvertise system, advertisers are in full control of the advertis- munications such as sales, public relations, campaign measurement,
ing process, deciding which blogs they wish to advertise on before online reputation management, customer service, product develop-
starting their ad campaign. We are one of the oldest and largest blog ment, and much more.
advertising networks online.
Bloggers also benefit through the blogsvertise ad network by BrightEdge
registering their blog in the system and earning extra income and Booth 321
revenue by placing advertisements on their blogs. www.brightedge.com
Don’t just Advertise, Blogsvertise! For more information visit us BrightEdge is the leading site, search, and social management solu-
at www.blogsvertise.com. tion for global enterprises, helping more than 1,100 of the world’s
largest brands stay ahead in the rapidly evolving Internet landscape.
Blue Global Media BrightEdge S3 drives more than $4 billion in organic search across
Booth 222 industries, harnessing the power of analytics to drive revenue from
www.blueglobalmedia.com web sites, search engines, and social networks across the globe in a
At Blue Global Media, success speaks for itself. We’re an affiliate measurable, predictable way. BrightEdge is based in San Mateo, CA,
network that focuses on what matters: exclusive, high-earning, high- and is privately held with financing from Battery Ventures, Altos
impact offers. You’ll earn more for your traffic with our optimized Ventures, and Illuminate Ventures.
campaigns, standout technology, and dedicated 24/7 affiliate support.
Blue Global Media began as an affiliate and we understand your bot- CheckDog
tom line: seeing results. Earn more today with our top-performing Texpo Pavilion
finance, education, mortgage, insurance, dating, and other offers. www.checkdog.com
CheckDog is a website proof checking platform that assists content
BoostCTR editors in keeping their websites free from spelling errors, bro-
Booth 223 ken links, and broken images. CheckDog’s proprietary technology
www.boostctr.com ensures that all errors identified are genuine and that reports are
BoostCTR is an on-demand, crowdsourced network of expert PPC not cluttered with false positives. CheckDog provides extensive
copywriters supported by an automated testing platform. The configuration and filtering options so the most relevant and recent
BoostCTR platform makes ad text optimization more effective and content can be automatically reviewed at regular intervals.
efficient.
sesconference.com • SES 7

10. sponsors &
exhibitors SES New York | March 19–23, 2012
Clickable built to help SEO professionals reduce the time spent on SEO analy-
Booth 322 & Keynote Sponsor sis and link prospecting. The new link building toolset allows you
www.clickable.com to analyze and comprehend large lists of backlinks in minutes and
Clickable makes marketers thrive by delivering powerful intel- correlate that information with actual ranking positions. With the
ligence for social and search advertising. With Clickable, market- cognitiveSEO toolset, competitor analysis and tracking takes less
ers simplify complex data into meaningful metrics and customer time, allowing the seo professional to focus on link building and
insights while proving ROI to help make more profitable advertis- other important tasks. cognitiveSEO’s most important features to
ing decisions across Facebook, Twitter, Google, LinkedIn, and more. make SEO work as easy as possible:
With Clickable’s award-winning tools and services, marketers can
track real-time performance and downstream engagement and •• Integration with multiple third-party backlink providers to get
purchasing behaviors to then demonstrate ROI through a beauti- the most in-depth link analysis.
ful reporting experience. With Clickable, marketers employ their •• Identify the position of the inbound links on a page in a matter
company’s social graph to better target prospects, amplify brand of seconds with a unique feature that works like a visual
advocacy, and reveal untapped revenue sources. Clickable is also crawler (Link Previews).
part-owned by American Express and provides the YourBuzz service •• Filter inbound link profiles and generate graphs to see how to
from American Express OPEN. Clickable continues an award-win- rank higher (Advanced Link Profile Filtering).
ning history of innovation in performance advertising technology •• Find Competitor weak spots and outrank them faster
with the help of more than 100 dedicated engineers and product (Competitive Link Analysis).
specialists. Clickable has raised over $32 million in funding from •• Track the historical evolution of any competitor’s backlink
American Express, Founders Fund, FirstMark Capital, and Union profiles and monitor your own site (Timeline).
Square Ventures. •• Daily Rank Tracking for Google/Bing & Yahoo in over 50
countries (SERP Monitoring).
ClickZ Academy and Recruitment •• Track links daily and get notified when any issues appear (Link
Booth 215 management).
www.clickz.com
ClickZ is the largest resource of interactive marketing news, infor- cognitiveSEO is powered by state-of-the-art technology that ana-
mation, commentary, advice, opinion, research, and reference in the lyzes and monitors links and rankings on-demand. congitiveSEO
world, online or off-. From search to social, technology to trends, our delivers unparalleled competitive link intelligence that will help you
coverage is expert, exclusive, and in-depth. outrank your competitors and secure your search engine ranking
Our mission: to help interactive marketers do their jobs better. positions. You can follow cognitiveSEO on Twitter @cognitiveSEO
Here’s what ClickZ offers: or on Facebook at www.facebook.com/cognitiveSEO. For more infor-
•• ClickZ News: More than just headlines, the seasoned ClickZ mation, please visit: cognitiveseo.com.
News team serves up smart, original reporting and analysis
on the interactive marketing industry and the companies that ConversionIQ
make it tick. Booth 124
•• ClickZ Experts: From the trenches: commentary, opinion, www.conversioniq.com
advice, and thought leadership from the leading practitioners ConversionIQ provides conversion rate optimization programs to
in interactive marketing. continuously improve websites. Our programs are available directly
•• ClickZ Stats: An award-winning source for interactive and
and through our agency partners. Our conversion rate experts gain
Internet research. Facts, figures, research, and data on every insights as to why customers are leaving a website without pur-
facet of the online industry, domestic and worldwide. chasing and work with the client on solutions to these issues. This
•• ClickZ Job Board: The ClickZ Jobs section helps connect job means continuous revenue increases for the traffic the website
seekers with new employment opportunities and provide already has. Our clients love our 30% Conversion Rate Increase
employers access to our large audience of interactive Guarantee, our 30-day Money-Back Guarantee, and the no-obliga-
marketing professionals. tion contract.
“We make enterprise conversion optimization services available
cognitiveSEO to small and medium size businesses who would never have been
Booth 212 able to afford them before. We learn our client’s business inside
www.cognitiveseo.com and out, gain insights using Analytics as well as other qualitative
cognitiveSEO is the cutting-edge SEO toolkit that helps webmas- tools, then test our solutions. We only implement changes that are
ters, marketers, and agencies create stronger link building strate- tested and proven to increase a website’s revenue.”—Keith Hagen,
gies and outrank competitors faster and easier. cognitiveSEO was Co-Founder
8 SES • March 2012 {London}

11. sponsors &
Download the app or visit SESNewYork.com. exhibitors
Covario Emailvision
Booth 504 & Reception Sponsor Booth 320
www.covario.com www.emailvision.com
Covario, Inc., is the leader in interactive marketing analytics (IMA) Emailvision is the international leader in software as a service
software. The Covario portfolio provides global organizations (SaaS) for email, mobile, and social media marketing. The Emailvi-
with robust interactive and search marketing analytics solutions sion mission is to provide excellence in software and services for
for paid search advertising, organic search engine optimization, online relationship marketing. With offices and client service teams
and display advertising across the enterprise and throughout the in 19 countries, Emailvision delivers 5 billion messages per month
channel. Covario enables complex and distributed organizations on behalf of 4,000 clients worldwide. This unprecedented quality of
to control brand integrity, ensure budget transparency, and deliver service is driven by 12 years of research and development and by
quantifiable results across business units, distribution channels and Emailvision’s 600 passionate employees. The company is privately
languages. owned by Francisco Partners.
Headquartered in San Diego, Covario has a growing customer
list that includes some of the world’s best known brands in high eZanga.com
tech manufacturing, financial services, electronics, media and pub- Booth 201
lishing, and consumer packaged goods. www.ezanga.com
eZanga.com is a search engine specializing in online advertising
Davanti Digital Media and services. eZanga users are given a convenient and accurate web
Booth 229 search experience with feature-rich results. Our proprietary Metase-
www.davantidigital.com arch technology retrieves information from multiple search engines
Davanti Digital Media is a full-service digital marketing and design displaying only the most pertinent results without duplication or
firm offering solutions for businesses large and small. They provide overlap.
comprehensive social media and mobile marketing campaigns and eZanga offers local, regional, and national advertising cam-
consulting, web design and development, search engine optimiza- paigns focused on generating a high ROI. Our advertisers enjoy
tion, search engine marketing, pay-per-click campaign management, benefits including personalized account management, expansive
and more. toolsets, and advanced fraud prevention. Recently released, Traffic
Davanti believes in the power of new media and emerging tech- Advisors 6.0 edition is our latest update to our progressive fraud
nologies for marketing, brand awareness, reputation management, filtration system, preventing fraudulent clicks in real-time to ensure
audience engagement, and market research. Davanti offers fully- clean, qualified traffic.
customized digital marketing solutions for businesses of all sizes
that accomplish your goals and fit into your personal marketing Full Sail University
budget. Davanti stays ahead of the curve so you don’t have to. Booth 401
www.fullsail.edu
Elite SEM Both Full Sail University’s Internet Marketing bachelor’s and mas-
Booth 209 ter’s degrees explore the many opportunities available for utiliz-
www.elitesem.com ing the Internet to market effectively. Learn to plan, launch, and
Elite SEM is one of New York’s fastest growing digital marketing optimize marketing campaigns that build brand recognition, drive
agencies specializing in building top-performing search engine traffic, and generate conversions.
marketing campaigns for multinational corporations and Fortune These comprehensive programs cover all facets of online mar-
1000 brands including ideeli, Hugo Boss, Tommy Bahama, Clarks, keting including e-commerce, social media, pay-per-click, and SEO.
Bostonian, Terminix, PricewaterhouseCoopers, Rockport, Havaiva- You’ll explore online operating models through courses that cover
nas, and Dictionary.com. The company started with only four indus- affiliate marketing and e-commerce, and utilize real-world tools to
try game changers and now has evolved into a 30-employee agency gain practical experience.
with three offices in major cities of America—New York City, San
Francisco, and Atlanta. Featured in the Inc. 5000 List of Fastest Our experienced teaching staff is subject-matter experts, focused
Growing Private Companies in 2010, Elite SEM understands first- on providing course materials that give you the most current infor-
hand the complexities of the Internet community, the evolving land- mation. Our innovative learning management system gives you all
scape of the online marketing, and advertising space. More impor- the tools you need to be a successful online student.
tantly, Elite SEM has a proven track record of growing brands in a With an Internet Marketing degree from Full Sail University,
way that’s smart, innovative, rewarding. you will be positioned to pursue the business career you desire.
Graduates start their own business, become consultants, work as
marketing managers, or specialize in specific areas.
sesconference.com • SES 9

12. sponsors &
exhibitors SES New York | March 19–23, 2012
iCrossing In addition, our extensive experience with the Japanese Internet
Booth 118 enables us to help our overseas customers effectively market their
www.icrossing.com goods or services in Japan.
iCrossing is a global digital marketing agency that combines talent
and technology to help world-class brands find and connect with iProspect
their customers. The company blends best-in-class digital market- Booth 200
ing services—including paid search, search engine optimization, www.iprospect.com
Web development, social media, mobile, research and analytics—to iProspect, part of Aegis Media, is a global digital performance
create integrated digital marketing programs that engage consum- agency that provides some of the world’s most sought-after brands
ers and drive ROI. iCrossing’s client base includes such recognized with digital marketing strategies that maximize ROI through social
brands as The LEGO Group, Epson America, and Toyota, and 40 media, SEO, paid search, display media, shopping feed management,
Fortune 500 companies, including The Coca-Cola Company, Mas- mobile marketing, attribution modeling and management, and
terCard, and FedEx. Headquartered in New York, the company has other related services. Clients include Fortune 500 companies and
700 employees in 13 offices globally. iCrossing is a unit of Hearst leaders across multiple industries, including Staples, Neiman Mar-
Corporation, one of the nation’s largest diversified media companies. cus, Gilt Groupe, Mandarin Oriental Hotel Group, Glaxo Smith Kline,
For more information, please visit www.icrossing.com. and Reliant Energy, among others. iProspect was recently awarded a
2011 Interactive Marketing Award for “Best Ecommerce Site Launch
inceptor or Revamp” and has been included on Internet Retailer’s Top 500
Booth 309 List in 2011, 2010, and 2009. The agency is headquartered in Boston,
www.inceptor.com and has 850 employees in 39 offices globally. For more information,
Inceptor®, a search marketing service of SuperMedia LLC visit www.iprospect.com or follow them on Twitter @iProspect.
What really makes Inceptor® different isn’t about us? It’s about you.
When you become an Inceptor client, you aren’t just hiring a Linkdex
vendor. Our team becomes personally invested in your success, Booth 227
providing the customized strategies, open communications, and www.linkdex.com
responsive service that will allow you to reach your business goals. Linkdex is a free enterprise class SEO platform where you only pay
Our active, hands-on and integrated approach to pay per click (PPC), for valuable, actionable, profitable data.
search engine optimization (SEO), comparison shopping engine Linkdex was founded by a team of seasoned search marketers.
(CSE), and social media programs can lead you to higher ROI, Together with a rapidly growing group of passionate business and
increased online visibility, and growth of revenue. agency users, Linkdex is developing the software to deliver on an
The Inceptor team practices SEM at a level of expertise and suc- ambitious product vision.
cess that few others have achieved. If your current agency just isn’t Linkdex is also a platform that is evolving further and faster
cutting it or you need help expanding your in-house efforts, talk to than any other, with a dedicated team of Europe’s leading devel-
us. Call 800-307-6709 today. opers working flat out, turning user feedback into new features as
regularly as every two weeks.
Indus Net Technologies None of this would be possible without a £ multi-million invest-
Booth 122 ment from one of the world’s leading venture capital funds and Sili-
www.indusnet.co.in con Valley’s highest profile investors.
We are a 14-year-old, ISO-certified company, specializing in working So whether you’re aiming to benchmark what SEO is delivering
with digital agencies as service delivery partners for web design against the competition or work more productively for your team,
and development, SEO, and smartphone apps. Our team has 450+ with Linkdex you can Seize Every Opportunity.
specialized professionals based in India alongside our UK office to
deliver the highest ROI and top-notch support. LinkVehicle
Booth 226
Info Cubic Japan www.linkvehicle.com
Booth 108 LinkVehicle is an exciting way for advertisers to accelerate their link
www.infocubic.co.jp/en building efforts. They offer traditional text-link-ads that are placed
Info Cubic Japan is a search engine marketing (SEM) firm serving in the side bar or template of their publisher websites, and blog
more than 500 businesses in the Far East. Established in 2002, we reviews, which allow you to request written reviews that include in
have optimized more than 5,000 keyword searches designed to drive content links. Benefits for advertisers include: increase in organic
traffic to our clients’ web pages. Info Cubic Japan, however, doesn’t rankings, buzz and branding, and direct traffic. LinkVehicle’s market-
stop at search engine optimisation (SEO); we also provide individu- place is completely private but every advertiser is assigned a dedi-
alized cutting-edge global marketing strategies, advanced pay-per- cated SEO professional to assist with your link building campaign.
click (PPC) analysis, and website localization for the market in Japan.
10 SES • March 2012 {London}

13. sponsors &
Download the app or visit SESNewYork.com. exhibitors
Website owners and bloggers benefit through LinkVehicle by includ- display ads based on their search history. By leveraging search data
ing their websites into their marketplace and earn revenue by writ- as an indicator of user intent, marketers scale keyword-level tar-
ing blog posts or placing text-links. geting and SEM campaigns by serving display ads to consumers
who have already signaled intent within the search engine. Leading
LinkWorth agencies and advertisers rely on Magnetic’s retargeting solutions
Booth 132 to follow-up with users outside of the search engine and re-engage
www.linkworth.com them with creative messages, compared to simple text ads seen in
LinkWorth is an online advertising portal providing a unique mone- the search campaigns. Visit http://www.magnetic.is for more infor-
tization venue for publishers and innovative marketing products for mation on Magnetic and search retargeting.
advertisers. Services include text link advertising, in-content pay-
per-click, hosted content pages, paid blog reviews, SEO consulting Majestic SEO
services, article submission, directory submission, press releases, Booth 126
and custom content creation. www.majesticseo.com
Majestic SEO provides competitor backlinks intelligence to SEO
LivePerson specialists. Majestic SEO is the planet’s most comprehensive back-
Booth 202 links information provider, and offer a number of tools to access
www.liveperson.com to this valuable resource. Most recently, Majestic launched Site
LivePerson, Inc. (NASDAQ: LPSN), offers a platform that enables Explorer—offering more data than anyone else by a considerable
businesses to intelligently connect in real-time with their custom- margin.
ers via chat, voice, and content delivery at the right time, through Majestic enables registered users to test its services free of
the right channel. This “Intelligent Engagement” platform produces charge by generating reports for sites users control. Registration is
meaningful interactions on websites, social media, and mobile free, and highly competitive subscription plans start at low prices,
devices fulfilling customer needs and business objectives. with one-month minimum commitment. Subscribers have a range
More than 8,500 companies, including Hewlett-Packard, IBM, tools to enable link analysis of competing domains to be performed.
Microsoft, Verizon, Sky, Walt Disney, PNC, QVC, and Orbitz, rely For Enterprise users, Majestic offers an API service for internal use
on LivePerson’s solutions to increase conversions and enhance cus- that enables developers to integrate the data into new or existing
tomer experience and customer satisfaction. suites of reports and applications.
LivePerson received the CODiEs for Best Ecommerce Solution in •• Anchor text
2011; the company was named one of America’s 25 Fastest-Growing •• Link strength
Tech Companies by Forbes in 2011 and a Company of the Year by •• Crawl date
Frost and Sullivan in 2010. LivePerson is headquartered in New •• Country source
York City with offices in San Francisco, Tel Aviv, Atlanta, London, •• IP number
and Melbourne.
Marchex
Local Splash Booth 219
Booth 206 www.marchex.com
www.localsplash.com Marchex is a digital call advertising and small business marketing
Local Splash puts local businesses on the first page of Google™, company.
Yahoo!™, and Bing search results, including the map, organic, and Marchex’s mission is to unlock local commerce globally by help-
sponsored search sections. Headquartered in Santa Ana, California, ing advertisers reach customers wherever they may be—in mobile,
Local Splash has over 10,000 clients including both single-store offline, and online channels, including on our own local and cat-
location local businesses and national chains like Extra Space Stor- egory websites.
age (750+ locations). Whether the business has a website or not, Our performance-based call advertising products, the Marchex
Local Splash enables local businesses to be found online. Digital Call Marketplace and Marchex Call Analytics, are reinvent-
The company behind Local Splash, Relevant Ads, was founded in ing how businesses acquire new customers through the phone. Our
2004 with the mission of helping local businesses be found online. award-winning small business marketing products empower local
Relevant Ads offers agencies and resellers a unique partnering oppor- businesses to efficiently monitor and manage their online presence,
tunity. For more information visit our Local SEO Reseller page. communicate with their customers, and acquire new ones. Every
day, our products support tens of thousands of advertisers and part-
Magnetic ners, ranging from global enterprises to local businesses.
Track Sponsor Please visit www.marchex.com for more information.
www.magnetic.is
Founded in 2008, Magnetic is the first company to focus 100%
on search retargeting. Magnetic’s technology targets users with
sesconference.com • SES 11

14. sponsors &
exhibitors SES New York | March 19–23, 2012
Market Motive Training Institute management, social media marketing management, and search
Booth 500 engine marketing analytics. Since 2005, NetElixir has helped more
www.marketmotive.com than 200 US online retailers run highly profitable search and shop-
What does it take to be certified in search marketing? Visit Market ping engine campaigns.
Motive to find out. We’ll show you our online video training library;
you’ll meet our top-rated faculty and get a glimpse into the testing Online Marketing Institute
and endorsement system that is world-recognized and endorsed by Booth 327
the biggest names in search. www.onlinemarketinginstitute.org
Market Motive provides online certification courses in SEO, web The Online Marketing Institute (OMI) is an education-focused,
analytics, PPC, social media, conversion optimization, online PR, career development organization offering marketers accredita-
email marketing and more. All courses are online and all students tion in the various fields of online marketing. OMI’s curriculum
have weekly phone conferences with the faculty. And the faculty is of case studies, best practices, peer validation, and trend analysis
the best part—it’s a “Who’s Who of the internet marketing world” is delivered to students via workshops, webinars, seminars, and
according to Website Magazine and “the best in the business” accord- online learning channels. OMI’s education program was built in
ing to Internet Marketing Pilgrim. To learn more, see us at the con- conjunction with leading universities, research firms, and associa-
ference or visit www.marketmotive.com. tions to give marketers market-tested practical knowledge that can
immediately benefit their careers. OMI’s courses are available to
Morpheus Media, a CREATETHE Group Company the general public.
Booth 231
www.morpheusmedia.com Onward Search
Founded in March 2001, Morpheus Media, a CREATETHE GROUP Booth 307
Company, is the leading full-service digital media and strategy www.onwardsearch.com
agency for high-end consumer / luxury goods with relationships Onward Search is the nation’s leading provider of internet market-
spanning across LVMH, Gucci Group, Richemont SA, A&E Networks, ing and creative services talent. We specialize in placing search
The New York Times, and Neiman Marcus / Bergdorf Goodman, marketing, graphic design, web development, and related creative
among many others. Formed with a focus on media (SEM / PPC and services and technology professionals to companies nationwide.
display campaign management), as the digital marketing industry We provide our customers with the ability to rapidly source
has evolved the agency has consistently expanded its service offer- the best talent in the marketplace, so they can successfully deliver
ing to include natural search engine optimization (SEO), mobile, against their creative services, online marketing, and technology
affiliate, and social media strategies to truly surround the quantifi- initiatives.
able elements of a brand’s online presence. Now at 100+ people in We offer a full range of recruiting, staffing, and talent manage-
the Chelsea neighborhood of New York, Morpheus has come a long ment solutions to include temporary staffing, consulting, and per-
way from its inception, in part by refusing to deviate from the core manent placement options to ensure our customers have access to
principles of transparency, audience expertise, excellent service, the right talent to get the job done.
and tight focus on our clients’ success metrics. By leveraging direct We recruit and staff a range of internet marketing and creative
response in combination with a focus on the consistent representa- services professionals to include: search marketing specialists, SEM
tion and promotion of our clients’ brands online, Morpheus strikes managers, SEO consultants, PPC managers, social media experts,
the elusive balance between customized branding initiatives and copywriters, web developers, project managers, production manag-
surgically executed ROI optimization. Our mission is to provide our ers, graphics designers, print production managers, and more.
clients with marketing strategies and programs tailored to fit their
needs, accountable to their goals, and maintaining consistent brand Page One Power
guardianship. Booth 207 & Session Sponsor
www.pageonepower.com
NetElixir Page One Power does custom SEO, link Building and SEO site audits.
Booth 405 Page One Power is an SEO firm located in Boise Idaho. It is
www.netelixir.com headed by two brothers, Jon and Zach Ball. Page One Power focuses
NetElixir, Inc., is an online customer acquisition management firm on customized, white-hat SEO. They work with a limited number
headquartered in Princeton, NJ, with offices in London, UK; Hyder- of highly motivated clients who are focused on getting top search
abad, India; Freiburg, Germany; and Copenhagen, Denmark. The engine rankings.
company advises clients worldwide on achieving online marketing “We’re a small firm. We don’t have departments and account man-
performance maximization using its proprietary technology, the agers so our clients work directly with the leadership of the com-
LXR core platform, and employing a global service delivery model. pany. Because of this our clients love working with us. Of course we
NetElixir’s suite of services includes paid search advertising man- get results too.”—Jon Ball, Page One Power
agement, search engine optimization, comparison shopping engine
12 SES • March 2012 {London}

15. sponsors &
Download the app or visit SESNewYork.com. exhibitors
PM Digital Raven Internet Marketing Tools
Booth 203 Booth 100
www.pmdigital.com www.raventools.com
PM Digital is a digital marketing agency that specializes in paid Raven Internet Marketing Tools is used by thousands of market-
search advertising, natural search optimization, social media, and ers around the world to efficiently manage search engine optimi-
shopping feed management. By developing and implementing cus- zation and social media conversations. With Raven you can con-
tomized Internet marketing campaigns, PM Digital drives qualified duct research and analysis, manage link building campaigns, track
traffic to websites to surpass sales goals. Clients include The North search engine trends, instantly produce sophisticated campaign
Face, AARP, The Wall Street Journal, Spiegel, Martha Stewart Living, reports for SEO and SMM campaigns, and collaborate with team
The Sportsman’s Guide, and Nautica, among others. For more on PM members using intuitive multi-user features. Learn more at http://
Digital’s thought leadership, please visit: http://blog.pmdigital.com/. raventools.com.
PRWeb Searchmetrics
Booth 112 Booth 110
www.prweb.com www.searchmetrics.com
PRWeb leads the industry in online news distribution and publicity. Searchmetrics is the global expert in search analytics software,
It takes the press release—formerly the expensive asset of large busi- empowering marketers to increase visibility and market share on
nesses—and makes it accessible to organizations of all sizes, as an the world’s leading search engines. We create value by providing
inexpensive, hugely effective means of sharing news online, becom- the best quality data on a global scale. Clients and partners world-
ing more visible, attracting inbound media enquiries, and winning wide rely on Searchmetrics to maximize return from search invest-
new customers. PRWeb is a service of Vocus. (NASDAQ: VOCS). ments with actionable insights that help better manage, improve,
and scale search marketing campaigns.
Pubcon Searchmetrics’ robust search marketing tool, Searchmetrics
Booth 326 Suite, is supported by a unique server infrastructure that offers
www.pubcon.com monitoring of over 100 search engines in over 30 countries world-
PubCon, the premier search and social media conference, will hold wide. Searchmetrics Suite is also home to the Searchmetrics Essen-
its multi-track Las Vegas event on October 15-19, 2012 at the Las tials data modules, SEO+SEM and Social, encompassing the largest,
Vegas Convention Center. fastest databases for search and social media available.
PubCon, supported by the industry’s leading businesses, speak- Headquartered in Berlin, with subsidiaries and offices in New
ers, exhibitors, and sponsors involved in social media, Internet mar- York, London, and Paris, the company delivers real web intelligence
keting, search engines, and online advertising, offers an in-depth to a growing international customer base. You can follow Searchmet-
look at the future of technology presented by over 200 of the world’s rics on Twitter @Searchmetrics or on Facebook at www.facebook.
top speakers in more than 100 provocative cutting-edge sessions. com/Searchmetrics. For more information, please visit: www.
Register today at www.pubcon.com. searchmetrics.com.
Quantcast The Search Monitor
Booth 502 & Sponsored Session Booth 324
www.quantcast.com www.thesearchmonitor.com
Quantcast is an audience measurement and targeting company. The Search Monitor works with SEM, SEO, brand, and affiliate mar-
The pioneer of direct audience measurement, we start with the keters to monitor advertising activity across keywords on search
industry’s most in-depth understanding of digital audiences to help engines, shopping engines, and social networks in real-time, world-
marketers and publishers buy and sell the most effective targeted wide. Features include: email alerts, screenshots, reports, charts,
advertising and drive conversions through the full funnel. Our prod- and statistics on market share, rank, ad copy, ad spend, trademark
ucts let publishers match their audience to the exact consumers an and affiliate violations, affiliate links in tweets, and link building
advertiser wants to reach with impression level targeting. Ranked recommendations.
Fast Company’s #3 Most Innovative Company on the Web and the Uses:
Overall Winner of AlwaysOn’s Global 250 Top Private Companies, •• Competitive Intelligence to Optimize Campaigns
Quantcast is used by the world’s leading advertisers, the top 10 •• Trademark Monitoring for Brand Protection
media agencies, and 100+ million web destinations. Launched in •• Affiliate Monitoring for Compliance & Recruitment
2006, Quantcast is headquartered in San Francisco and backed by Supported Media:
Founders Fund, Polaris Venture Partners, Revolution Ventures, and •• Search: Paid, Local, & Organic Universal SERPs
Cisco Systems. •• Shopping Engines
•• Devices: Mobile, Desktop, Tablets
•• Social Media
sesconference.com • SES 13