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SEO & PPC,[object Object],The Classic One / Two Punch,[object Object],To Dominate,[object Object],Marty Weintraub, CEO,[object Object],@aimClear,[object Object]
Or…,[object Object],Thinking About Marketing,[object Object],In a More Holistic Light,[object Object],Marty Weintraub, CEO,[object Object],@aimClear,[object Object]
ho·lis·tic/hōˈlistik/,[object Object],“Characterized by comprehension of the parts of something as intimately interconnected & explicable only by reference to the whole”,[object Object],-Wikipedia,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
Marty Weintraub,[object Object],CEO Of aimClear®, Agency,[object Object],Social, SEO,& SEM Online Pro Since 1993,[object Object],15 Billion FB Ads Impressions Since 2007,[object Object],Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others. ,[object Object]
Marty Weintraub,[object Object],CEO Of aimClear®, Agency,[object Object],Social, SEO,& SEM Online Pro Since 1993,[object Object],15 Billion FB Ads Impressions Since 2007,[object Object],Client Credits: Martha Stewart, Siemens, 3M, Ning, Local.com, Many Others. ,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
So What’s,[object Object],Important? ,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
Paid Above Fold,[object Object]
Organic (SEO),[object Object]
Kingmaker,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
Organic,[object Object]
Paid,[object Object]
Today’s Discussion,[object Object],[object Object]
Contextual Marketing
SEO’s Effect On Advertising ROI
Facebook PPC’s Effect On SEO
Excellent Questions
Modern SEO KPIs,[object Object]
2 Fundamental Types of Marketing,[object Object],Search (Users Asking Questions),[object Object],Paid& Organic ,[object Object]
Venerable “SEO”,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
Intent Revealed,[object Object],Are Searchers Looking to Buy?,[object Object],Do They Seek Information?,[object Object],Trying To Find a Specific Site (Navigational)?,[object Object],Crucially Subtle Intent:  Surgery vs. Surgeon,[object Object]
Intent (Keyword) Research,[object Object]
Mash Clarifying Words with Intent,[object Object]
“Intent” Takes All Different Forms,[object Object]
Inferred Intent,[object Object]
What Is SEO?,[object Object]
Channel Mania,[object Object]
“SEO” By Participation,[object Object]
2nd Fundamental Type of Marketing,[object Object],Contextual (Walk By),[object Object],Paid & Organic,[object Object]
ContextualMarketing,[object Object],Walk-By Traffic, Nobody Searches,[object Object]
Contextual Marketing Is Timeless,[object Object],Driving North on HW, Hotel Billboard,[object Object]
Traditional Display Channels,[object Object],Tire Adin Sports Section,[object Object]
Classic User Targeting,[object Object],Ads on Hockey Boards,[object Object]
Rocking Contextual PPC,[object Object],Massive Volume,[object Object],Targeting Downright Creepy,[object Object]
Facebook Ads,[object Object],Highly Targeted Contextual Inventory,[object Object]
LinkedIn Ads,[object Object]
LinkedIn Ads,[object Object],Deadeye Retargeting,[object Object]
Organic Contextual (Social Media) ,[object Object],Free Social Channels For Participation,[object Object],Marketing By Participation,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO’s Effect On Advertising ROI,[object Object]
Classic Pay Per Click Metrics,[object Object]
Google.com/webmasters,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
Technical & Semantic SEO,[object Object]
MARKETING,[object Object],Technical SEO &,[object Object]
Overlooked, SEO “Ads”,[object Object]
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
SEO & PPC The Classic OneTwo Punch to Dominate
Improved SEO,[object Object],+79.8%,[object Object]
Cost Of PPC:					$6,587,[object Object],PPC Conversions			274,[object Object],CPA PPC + Old SEO		$15.91,[object Object],CPA PPC + New SEO$6.57,[object Object],Factor 6K Agency Fee	$12.56,[object Object],414 conversions,[object Object],1002 conversions,[object Object]
Case Study:Effect Of Facebook Ads,[object Object]
Organic Search,[object Object]
PPC,[object Object]
PPC,[object Object]
After FB Ads,[object Object]
PPC,[object Object]
Organic Search,[object Object]
PPC,[object Object]
PPC,[object Object]
Net Contingent On Margin,[object Object],$17,768.81,[object Object],47.9%,[object Object],14.3%,[object Object]
+ Transient SEO Lift,[object Object]

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