How Technology Can Enable Product and Process Innovation
1. DMA2012 – Strategic Summit
How Technology and Analytics
Can Enable Product and Process
Innovation
2. Participants
Moderator
Dr. James “Jackson”
Barrett
President
Panelists
Theresa Janet Viane
KushnerSenior VP, Marketing
Director of Customer Operations
Intelligence
Chris Harrison Kevin Slatter
Chief Technology Director, Data
Officer, Marketing &Analytics
Technology , London
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3. How Technology and Analytics Can
Enable Product and Process Innovation
• Optimize your systems to execute upon existing and future
strategies
• Gain visibility into data needed to make good decisions about and
for customers
• Create technical architecture that provides a competitive advantage
• Manage marketing tasks as seamlessly as possible with automation
solutions
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4. Key Subject Areas for the Panel
• Theresa – Gaining efficiency by servicing a siloed organization from
a common platform
• Chris – Leveraging systems to deliver on the appropriate decision
cycle
• Janet – Using data and systems to inform macro marketing
decisions
• Kevin – Utilizing technology to deliver the brand experience across
all touch points
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5. Open for Audience Questions and Discussion
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6. Session Wrap up
Closing remarks by each panelist:
• Kevin Slatter
• Theresa Kushner
• Chris Harrison
• Janet Viane
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7. DMA2012 – Strategic Summit
How Technology and Analytics
Can Enable Product and Process
Innovation
5 minI’ll frame the session topic and then introduce each panelist. I’ll ask that you stand or at least raise your hand.
1-2 minutes each bullet (total 8 minutes)These are the main agenda point in the sessionwrite up. I’ll provide a general introduction to the topic, then I’d like to introduce these points, by asking each panelist to briefly discuss one point. Suggested line up:Optimize your systems to execute upon existing and future strategies (Theresa)Gain visibility into data needed to make good decisions for customers (Janet)Create technical architecture that provides a competitive advantage (Chris)Manage marketing tasks as seamlessly as possible with automation solutions (Kevin)
2-3 minutes each point (total 12 min)From our “prep interviews” I took each of these as a key item that I thought would be great to raise in the discussion. I’ll start by asking about each point and asking the person above to expand. Other panelists feel free to engage in the discussion as well.If you have a different “key subject” that you’d prefer, let me know and I’ll make the change.
15-20 minI’ll specifically ask for questions and discussion from the audience. If we don’t get a good start, I’ll ask specific audience members a question (I’ll try to have a “plant” prior to starting).
2 min each (9 min, with my closing and thank you’s)
If we stay on track, we’ll finish in 56 minutes. Wish me luck!