2. Mobile Marketing Association
About Digimarc
• Vision and Mission
– Teach mobile devices to see, hear and understand
by providing digital identities for all media objects
• Current Focus
– Enable mobile devices to see, hear, understand
and deliver context sensitive network services
– Facilitate universal automatic object identification
by all computer interfaces
– Play integral role in omni-channel marketing
• Core Strengths
– Pioneer in digital watermarking
– Stable, professional workforce
– Large, high quality patent portfolio
Media Management
Government Security
Media Discovery & Engagement
3. Mobile Marketing Association
What is Digital Watermarking?
A unique signal (or pattern) that is embedded into print, audio or video
materials and is imperceptible to humans but detectable by machines
– Can be embedded into images, graphics and text
– Applied to content at creation or as it is distributed
– Accurately identifies specific instances of content; no false positives
6. Mobile Marketing Association
Digimarc Enables Mobile Devices
to See and Hear
Print Publishing as
Web Browsers
Interactive Direct Mail
and Catalogs
Mobile as Music Retail
Omni-Channel
Retail Marketing
Network Enabled
Packaging
Multi-Screen
Synchronized TV
7. Mobile Marketing Association
Digimarc Connects the Shopper’s Journey
Digital Watermarking enables retailers and brands to more deeply engage
with mobile-enabled consumers at every touch-point throughout their
shopping journey
27. Mobile Marketing Association
Shopper’s Journey | Packaging
Scan Triggers Special Offer
From a simple scan of the product packaging, the
consumer can access special offers to incentivize
purchase. In this example, a buy 2 get 1 free offer which
can be immediately redeemed.
28. Mobile Marketing Association
Shopper’s Journey | Packaging
Scan Triggers Added Value
The scan can also provide added consumer value. In
this example, the consumer can access recipes which
use the product as a primary ingredient and quickly add
all additional ingredients to their shopping list.
29. Mobile Marketing Association
Shopper’s Journey | Packaging
Scan Triggers Sweepstakes
The scan can encourage consumer engagement with
the product. In this example, the consumer can quickly
vote for their favorite Iron Pond brew and enter to win a
year supply.
30. Mobile Marketing Association
Digital Watermarks in Magazines: 2012
Traction Report
• Report Highlights
– The number of digital watermarks placed in magazine editorial and advertising
content grew by 486% from 2011 to 2012
– The number of magazine titles using digital watermarking grew by 300%,
resulting in an addressable circulation of over 37 million readers
– Shopping, video and sweepstakes were the most popular scan incentives
• Digimarc Discover Platform Growth
– Total scans of watermarked content in magazines grew to over 1.6 million
– The Digimarc Discover app experienced a 175% increase in the number of
downloads
– 12 magazines introduced or updated their existing mobile apps to include the
ability to scan Digimarc digital watermarks
37. Mobile Marketing Association
Digimarc Connects the Shopper’s Journey
Digital Watermarking enables retailers and brands to more deeply engage
with mobile-enabled consumers at every touch-point throughout their
shopping journey
