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DEVELOPING A CONCEPT – Audience Analysis

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The project’s purpose is: Create an advertising campaign to boost the sale of the Jeeps among the "Grey Nomads" to travel Australia in their retirement.

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DEVELOPING A CONCEPT – Audience Analysis Designer’s Name: Marina Berson
The project’s purpose ,[object Object],[object Object],[object Object]
What will work? ,[object Object],[object Object],[object Object]
What will not work? ,[object Object]
AUDIENCE ANALYSIS ,[object Object],[object Object]
Special needs of this particular audience ,[object Object],[object Object]
Examples of ideas and that are likely to work well ,[object Object]
Examples of ideas and likely to cause a negative reaction ,[object Object]

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DEVELOPING A CONCEPT – Audience Analysis