My slides from Design Driven Development talk at TechPeaks on startup pitching fundamentals. cc @techpeaks

1. DESIGNDRIVEN
DEVELOPMENT
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
June 2013

2. “Artislikemasturbation.Itisselfishand
introvertedanddoneforyouandyoualone...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

3. ...Designislikesex.Thereissomeoneelse
involved,theirneedsarejustasimportantas
yourown,andifeverythinggoesright,both
partiesarehappyintheend.”
ColinWright
@colinismyname
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

4. DESIGN≠ART
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

5. VitalyM.Golombentrepreneur/designer
mentor/advisor
Founder/CEO
KYIV, UKRAINEKYIV, UKRAINE
DECEMBER 4-5, 2013DECEMBER 4-5, 2013
E U R O P E
VENTURE SUMMIT
E U R O P E
VENTURE SUMMIT
previously
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

6. “Good”Design
DieterRamsINDUSTRIALDESIGNGURU
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

7. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

8. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

9. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

10. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

11. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

12. DieterRams
TenPrinciples
ofGoodDesign
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

13. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
1.ISINNOVATIVE
TAKESADVANTAGEOF
NEWTECHNOLOGY
Gooddesign...

14. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
2.MAKESAPRODUCT
MOREUSEFUL
USEDICTATESFORM
Gooddesign...

15. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
3.ISAESTHETIC
ONLYWELL-EXECUTED
OBJECTSCANBEBEAUTIFUL
Gooddesign...

16. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
4.MAKESAPRODUCT
UNDERSTANDABLE
MAKESAPRODUCTTALK
Gooddesign...

17. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
5.ISUNOBTRUSIVE
NEUTRAL,OPENTOUSER
SELF-EXPRESSION
Gooddesign...

18. 6.ISHONEST
DOESN’TMAKEPROMISES
THATCANNOTBEMET
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

19. 7.ISLONG-LASTING
FASHIONABLEDESIGN
DATESQUICKLY
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

20. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
8.ISTHOROUGH
LEAVESNOTHINGTOCHANCE,
DOWNTOTHELASTDETAIL
Gooddesign...

21. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
9.ISENVIRONMENTALLY-
FRIENDLY
USESONLYWHATISNEEDED
Gooddesign...

22. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
10.ISASLITTLE
DESIGNISPOSSIBLE
SIMPLEANDPURE
Gooddesign...

23. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

24. CONSISTENT
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

25. howimportant
isperception?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

26. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
trustuswithyour
bankinglogins

27. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
60-80%markupon
dirt,oil,wax,andfragrance

28. sohowmuchis
“design”worth?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

29. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+100-350%

30. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+200-400%

31. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+100-500%

32. +800-1000%
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

33. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+200-5600%

34. “Designisnotjustwhatitlookslike.
Designishowitworks.”
SteveJobs
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

35. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

36. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

37. INTERFACE
LOGIC
99%OFTHEWORLDDOESNOTUNDERSTAND
THEMAGICOFPROGRAMMING
YOURAPPLICATION
DATA
INTERFACE
HOWUSERSSEEIT
MAGIC
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

38. “Asfarasthecustomerisconcerned,
theinterfaceistheproduct.”
JefRaskin
CreatorofAppleMacintosh
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

39. designdisciplines
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

40. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
GRAPHICDESIGN
BRANDING
ILLUSTRATION
TYPOGRAPHY
IMAGEMANIPULATION

41. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
userexperience
GRAPHICDESIGN
PSYCHOLOGY
KNOWLEDGEOFMEDIUM
SENSEINTENT

42. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
ui/visual
SUBSETOFUX&
GRAPHICDESIGN
DESIGNPRINCIPALS
FORGIVENOS
SURFACEFUNCTIONALITY

43. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
front-enddeveloper
DESIGNEYE
EXECUTEUX/UI
BRIDGETOENGINEERING

44. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
marketing
COPYWRITING
SALES
VOICEOFTHECUSTOMER

45. Designdisciplines
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING

46. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Gooddesignisobvious.
Greatdesignistransparent.”
JoeSparano
@joesparano

47. user-centricdesign
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

48. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

49. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

50. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
NOSUCCESSFULPRODUCTHAS
EVERCOMEOUTOFAFOCUSGROUP

51. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
"IfIhadaskedpeoplewhattheywanted,
theywouldhavesaidfasterhorses."
HenryFord

52. designsuccess
formula...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

53. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
Vision
+
Feedbackfromcustomers/users
+
Culture(consistency&expectations)
+
Techniques
JaredSpool/UIE
@jmspool

54. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
JaredSpool/UIE@jmspool
DesignParadigms
Unintentional

56. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
JaredSpool/UIE@jmspool
DesignParadigms
Unintentional self genius
activity-
focused

57. designdriven
Development
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

58. designgoesfirst
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

59. PROBLEM
DEFINITION
WIREFRAMES
+PROTOTYPES
USER
INTERFACE
DESIGN
ARCHITECTURE
APPLICATION
DEVELOPMENT
FRONT-END
DEVELOPMENT
MARKETING
CUSTOMER
FEEDBACK
RINSE&REPEAT
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

60. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Designisintelligencemadevisible.”
DonNewgren

61. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
definetheproblemandlet
designersdotheirjobs

62. workingwith
designers
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

63. whatdo
designersneed?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

64. hint:
it’snotmoremoney
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

65. InterestingProblems

66. CreativeEnvironment

67. ASeatatTheTable

68. howwouldyoulikeyourdesign?
picktwo
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

69. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
FAST CHEAP
GREAT
FREE
UGLY,
RUSHED,AND
CARELESS
NEVERONTIME
DOESNOT
EXIST
YOUGET
WHATYOU
PAYFOR
DOESNOT
EXIST
TRASH
DOESNOT
EXIST

70. www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
BUSINESS
DESIGN ENGINEERING
YOUR
STARTUP

71. designiscore
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

72. thanksfor
yourattention
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

73. wanttheslides?
follow@vitalyg
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER