Jan Marks, Director for Europe, VWO, will be joined by Ruben Boer, Lead Conversion Optimization Manager with Online Dialogue, Manuel Da Costa, founder of Effective Experiments, and Ariane Rahn, UX Researcher at Eye Square, to analyze the psychology of users’ expectations and the critical areas in which these expectations can be met, exceeded, or failed while shopping online.

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28. Lead Conversion-Manager
ruben.de.boer@onlinedialogue.com
Founder
manuel@effectiveexperiments.com
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