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An Overview of online marketing
Why Go Online?

Internet as One of Life's Fundamental
Resources

Online Media is a Powerful tool for

            Building your Brand

            Connecting to Consumers

            Acquiring New Customers

            24/7/365

            Update Information Quickly

            Improve Communication
What Consumers Do Online


Internet users report performing a wide variety of activities when they
are online. In some cases, these online activities replace the tasks they
used to do offline.




 This is what your potential customers are doing online.
 Are you reaching them?
Consumers Socialize Online

Social networking is one of the most popular activities online. For some consumers, posting
updates to their social media profiles has become part of their daily routines.




                        People are engaging on social
                                    media.
What is Social Media?




“   Social media is the utilization of online tools to help people share ideas, interesting
    content, thoughts, opinions, photos, videos, reviews, purchases, experiences



                                                                                              ”
Traditional v. Social Media Marketing

Traditional Marketing                      New Marketing
Expensive (Money)                          Relatively Cheap (Free in most
                                           cases)
Not easily Tracked                         Measureable
Short Lived Campaigns                      Relationships are built
Casting a Wide Net                         More focused on your target
                                           market
More lag time between                      Better Conversions
conversions

 1. Significant expansion of traditional media channels with greatly reduced reach.
 2. Increased $$ to reach same % of market with same # of impressions.
 3. Decreased # of potential audiences(youth, women, executives) accessible via
    traditional media.

              So you need a Digital Marketing Strategy
Social Media Categories
    Social media is never referred or limited to Facebook only. We can classify
    social media in to at least six different categories:

•   1. Collaborative Projects. (Wikipedia)
•   2. Blogs And Micro blogs. (Twitter)
•   3. Content Communities. (Youtube,Vimeo,Metacafe)
•   4. Social Networking Sites. (Facebook, Twitter, Linkedin)
•   5. Virtual Game Worlds. (World Of Warcraft)
•   6. Virtual Social Worlds. (Second Life)
Social Media Impacts Your Business
•    Social networks are the #1 activity on the internet.
•    93% of social media users believe a brand should have a presence on networks.
•    85% of social media users believe a brand should not just post information, but
     should interact with customers.
•    76% of consumers use a combination of search and Social Media as their first step
     (research) before making a purchase.
•    70% of consumers consult reviews or ratings before purchasing.
•    50% of blog readers say they find blogs useful for purchase information.
•    58% consider “a person like me” the most trusted source about a company.
•    49% made a purchase decision based on a recommendation from a Social Media
     site.

    Social aggregation is becoming the preferred method of learning about products
    and companies.




                                                                             8
How Can Social Media Help You?
•   Expand and extend marketing campaigns
•   Improve customer service
•   Protect your brand and image
•   Solicit feedback from network & public
•   Build relationships with employees, influencers, clients & prospects
•   Grow your network and sphere of influence
•   Establish yourself as an expert

• Generate more sales!




                                                                  9
Internet Advertising is increasing in India??

                The country currently has about 100
                million Internet users, and the number
                will increase to 300 million by 2014.

                The online advertising market in India is
                only worth $200 million of the $80 billion
                global market.

                Google Search is used by 65 million ,
                YouTube by 23 million, Google+ by 3
                million Indian internet users.

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General socialmedia

  • 1. An Overview of online marketing
  • 2. Why Go Online? Internet as One of Life's Fundamental Resources Online Media is a Powerful tool for Building your Brand Connecting to Consumers Acquiring New Customers 24/7/365 Update Information Quickly Improve Communication
  • 3. What Consumers Do Online Internet users report performing a wide variety of activities when they are online. In some cases, these online activities replace the tasks they used to do offline. This is what your potential customers are doing online. Are you reaching them?
  • 4. Consumers Socialize Online Social networking is one of the most popular activities online. For some consumers, posting updates to their social media profiles has become part of their daily routines. People are engaging on social media.
  • 5. What is Social Media? “ Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, opinions, photos, videos, reviews, purchases, experiences ”
  • 6. Traditional v. Social Media Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measureable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between Better Conversions conversions 1. Significant expansion of traditional media channels with greatly reduced reach. 2. Increased $$ to reach same % of market with same # of impressions. 3. Decreased # of potential audiences(youth, women, executives) accessible via traditional media. So you need a Digital Marketing Strategy
  • 7. Social Media Categories Social media is never referred or limited to Facebook only. We can classify social media in to at least six different categories: • 1. Collaborative Projects. (Wikipedia) • 2. Blogs And Micro blogs. (Twitter) • 3. Content Communities. (Youtube,Vimeo,Metacafe) • 4. Social Networking Sites. (Facebook, Twitter, Linkedin) • 5. Virtual Game Worlds. (World Of Warcraft) • 6. Virtual Social Worlds. (Second Life)
  • 8. Social Media Impacts Your Business • Social networks are the #1 activity on the internet. • 93% of social media users believe a brand should have a presence on networks. • 85% of social media users believe a brand should not just post information, but should interact with customers. • 76% of consumers use a combination of search and Social Media as their first step (research) before making a purchase. • 70% of consumers consult reviews or ratings before purchasing. • 50% of blog readers say they find blogs useful for purchase information. • 58% consider “a person like me” the most trusted source about a company. • 49% made a purchase decision based on a recommendation from a Social Media site. Social aggregation is becoming the preferred method of learning about products and companies. 8
  • 9. How Can Social Media Help You? • Expand and extend marketing campaigns • Improve customer service • Protect your brand and image • Solicit feedback from network & public • Build relationships with employees, influencers, clients & prospects • Grow your network and sphere of influence • Establish yourself as an expert • Generate more sales! 9
  • 10. Internet Advertising is increasing in India?? The country currently has about 100 million Internet users, and the number will increase to 300 million by 2014. The online advertising market in India is only worth $200 million of the $80 billion global market. Google Search is used by 65 million , YouTube by 23 million, Google+ by 3 million Indian internet users.