Join Laura Patterson of VEM, Julie Schwartz of ITSMA, and Laura Ramos of Forrester for the unveiling of the 2013 Marketing Performance Management Survey Results.
Making Marketing Relevant to the Business 2013 MPM Study Results Webinar
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ITSMA Web Briefing | June 4, 2013
Measuring and Communicating
Marketing Performance
2. twitter hashtag:
# MPM13
ITSMA Web Briefing | June 4, 2013
2013 ITSMA/VEM/Forrester | Marketing Performance Management Survey
Measuring and Communicating
Marketing Performance
Julie Schwartz
Senior Vice President, Research and
Thought Leadership | ITSMA
Laura Patterson
President | VisionEdge Marketing
Laura Ramos
Vice President, Principal Analyst serving
CMOs | Forrester
JulieGerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world.“McKinsey
JulieJulie Asks Laura R if she is seeing the same thing in Forrester’s research. What is key to earning the respect and trust of the c-suite?
JulieJulie asks Laura P: Were you surprised that 40% or the respondents in our survey are not producing dashboards? Why aren’t all marketers building dashboards? (Laura, the larger the company, the more likely to have a dashboard. Also, product companies (not services only cos) are more likely to have dashboards)