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Online Panels & Community - MRE 2007
1. Putting the Customer First How Progressive Organizations are Creating Qualitative Web Communities inside their Quantitative Custom Panel Geoff Day :: SIRIUS Satellite Radio (CDN) Aprille Byam :: Kodak Jason Smith :: Vision Critical
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6. Integrating Both Quantitative Panel with 10,000 panelists Breakout Communities of 300, still part of the panel Interact with your target segments through quantitative surveys Invite panelists to additionally participate in ongoing qualitative discussions. Seamlessly run smaller breakout groups of varying sizes. Can be both open member generated content or directed tasks.
27. Customer Understanding is our Research Focus Retail Studies Listening Studies Hardware Studies Customer Satisfaction Programming Studies “ Quick Hits”
28. SIRIUS Research Integration Customer Understanding Marketing Studies of Brand Awareness, Preference and Media Recall Insight and Historical Content provided by SIRIUS Satellite Radio Industry Studies Demographic Profiling and Statistical Analysis for targeted Marketing initiatives
38. Activities to Engage the Community 3. Mentor Connections 4. Community Moderators 1. Co-Creation: Throw Paint Around 2. Test New Ways to Old Questions
45. Insights Gained 1. Member to Member Connection 2. Increase Engagement 3. Create Explorers
46. Insights Gained 1. Member to Member Connection 2. Increase Engagement 3. Create Explorers “ You need to make this "Print Rave" community more interesting, fun, and rewarding …. Give me something to get excited about and "rave" about. Nuff said!” 4. Members Want More
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50. Aprille Byam (Kodak) Geoff Day (SIRIUS Satellite Radio Canada) Jason Smith (Vision Critical) Thanks. We’d be happy to take any questions.
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