21. Quantitative Panel with 10,000 panelists Breakout Communities of 300, still part of the panel Interact with your target segments through quantitative surveys Invite panelists to additionally participate in ongoing qualitative discussions. Seamlessly run smaller breakout groups of varying sizes. Can be both open member generated content or directed tasks. Integration of Panel & Community
22. Town Hall Time Shifting Technology Adopters Gamers Mobile Video Focused Engagement: Run Small Breakout Group(s) Integration of Panel & Community
35. Introduce Rich Media Questions More likely to take part in online surveys No change from my current participation Engagement Lift +18 pts n=1,850 n=1,755 Image: ESOMAR Paper Maximizing respondent engagement:
36. Introduce Rich Media Questions Total Canada US UK France Australia 18 to 34 yrs 35 to 54 yrs 55+ yrs Men Women Country Age Gender Image: ESOMAR Paper Maximizing respondent engagement: Engagement Lift
37. Introduce Rich Media Questions Fusion Flat Fusion Flat Fusion Flat Flat n = 1,850 Fusion n = 1,755 This survey was… Image: ESOMAR Paper Maximizing respondent engagement: