Can your brand afford not to take action when your customers disagree with each other on a divisive subject? Based on a recent Vision Critical study on people’s attitudes towards the use of cellphones on airplanes, the answer is no. Vision Critical, which provides a cloud-based customer intelligence platform, conducted the study shortly after the FCC announced that they’re considering allowing in-flight mobile phone use. Consumers were quick to chime in, so we wanted to dig deeper and learn the implications for the airline industry. For more information: http://www.visioncritical.com/blog/cellphones-airplanes

1. CELL PHONES AIRPLANESCELL PHONES AIRPLANESANDAND
How do American passengers feel about phone usage in flight?How do American passengers feel about phone usage in flight?
SUPPORT OPPOSE
Americans are ambivalent about cell phones on planes
44% 45%
of those who SUPPORT the idea of those who OPPOSE the idea
would only use their phones for text/data
43%
to keep family appraised of travel plans
79%
for emergencies
66%
80%80% don’t want to
HEAR people’s calls
Given the choice,
MOST would choose
a phone-free airline. 54%54%
OVERALL, people
find other people’s
calls annoying. 57%57%
From January 3, 2014 to January 6, 2014 an online survey was conducted among 1014 randomly selected American
adults age 18+ who are also Vision Critical American Community members. The margin of error—which measures
sampling variability—is +/- 3.08%, 19 times out of 20. The results have been statistically weighted according to the most
current data on age, gender, region, education and ethnicity from the American Community Survey, to ensure the sample
is representative of the entire adult population of America. Discrepancies in or between totals are due to rounding.