A new strategy for GI

1. SIMCatalyst
2012

2. CLIENT: GoogleIndia
CORE VALUE
To organize the world’s information
and make it universally
accessible and useful

3. OBJECTIVE OF
ADVERTISING
Increasethe advertisers’ base in India
Encourage SMEs to get their businesses
online

4. TARGET
AUDIENCE

5. • SEC A,B,C
• 20+
• BUSINESSMEN
• SMEs

6. BRAND
POSITIONING

7. Positioning
• Your window to the world
• Your window to the world markets
• Your window to maximize profit

8. COMMUNICATION
STRATEGY

9. Consumer Insights
• Not much awareness about internet
advertising
• Internet advertising is not worth
investing

10. Key Creative Message
“Your Window To
The World”

11. OOH Print Events Online
Seminar/
Teaser YouTube
Teaser information
video
dissemination
Event details Event details Twitter
Follow up
campaign

12. CREATIVE EXECUTION

18. MEDIA PLAN

21. THANK YOU