Making The Case For Your Organization’s Adoption of Social Media Marketing

•

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V

by Katie Morse, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

making the case for your organization’s
adoption of social media marketing

Katie Morse
Community Manager
Radian6
Katie.morse@radian6.com
C: 347.408.0638
www.twitter.com/misskatiemo
5/31/2010- Copyright © 2009 Radian6

how do I get there?

• Do your Research
• Plan – Where does SM fit your org?
• Manage expectations, including risk!
• Iterate – Learn, expand, and repeat
• Measure – How does it all come together?

5/31/2010- Copyright © 2009 Radian6 2

it begins with a vision

5/31/2010- Copyright © 2009 Radian6 3

research and educate

80% of companies use Social Media for recruitment

Facebook tops Google for weekly traffic in the U.S.

YouTube is the 2nd-largest search engine in the world

The fastest-growing user segment on Facebook?
55-65 year-old females

5/31/2010- Copyright © 2009 Radian6 4

start at the top

5

Social media goes beyond the marketing department

6

from the top to the bottom

• Objectives
• Department or company-wide

• Goals
• SMART – specific, measurable,
attainable, realistic, timely

• Strategies
• Social media strategies

• Tactics
• Tools and specific actions

7

manage expectations

• Consider Risk
– “How can we control our message?”
– “What happens if people say bad things?”
– “How can we prevent a crisis from
happening?”
– “How is this affected by regulations?”
– “How does legal feel about this plan?”

8

manage expectations

• When will we see returns?
• What will these returns look like?
• How much time is involved?
• Who should be involved?

9

Metrics are a Two-Way Street

10

Integrate and Iterate

12

Questions?

•http://www.radian6.com
•@Radian6
© 2009 Radian6

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Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

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Why Teams call analytics are critical to your entire business

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Making The Case For Your Organization’s Adoption of Social Media Marketing

1. making the case for your organization’s adoption of social media marketing Katie Morse Community Manager Radian6 Katie.morse@radian6.com C: 347.408.0638 www.twitter.com/misskatiemo 5/31/2010- Copyright © 2009 Radian6

2. how do I get there? • Do your Research • Plan – Where does SM fit your org? • Manage expectations, including risk! • Iterate – Learn, expand, and repeat • Measure – How does it all come together? 5/31/2010- Copyright © 2009 Radian6 2

3. it begins with a vision 5/31/2010- Copyright © 2009 Radian6 3

4. research and educate 80% of companies use Social Media for recruitment Facebook tops Google for weekly traffic in the U.S. YouTube is the 2nd-largest search engine in the world The fastest-growing user segment on Facebook? 55-65 year-old females 5/31/2010- Copyright © 2009 Radian6 4

5. start at the top 5

6. Social media goes beyond the marketing department 6

7. from the top to the bottom • Objectives • Department or company-wide • Goals • SMART – specific, measurable, attainable, realistic, timely • Strategies • Social media strategies • Tactics • Tools and specific actions 7

8. manage expectations • Consider Risk – “How can we control our message?” – “What happens if people say bad things?” – “How can we prevent a crisis from happening?” – “How is this affected by regulations?” – “How does legal feel about this plan?” 8

9. manage expectations • When will we see returns? • What will these returns look like? • How much time is involved? • Who should be involved? 9

10. Metrics are a Two-Way Street 10

11. Metrics and Measurement Activity & Engagement Revenue and Biz Dev •Members • Speed of sales cycle •Posts/Threads • % customer retention •Comments or Ideas • Transaction value •Inbound Links • Referrals Cost Savings Awareness and Value • Issue Resolution Time • Brand loyalty/affinity • % of issues resolved online • Media placements • Account turnover • Share of Conversation • Hiring/Recruiting • Net Promoter Score •New Product Ideas

12. Integrate and Iterate 12

13. Questions? •http://www.radian6.com •@Radian6 © 2009 Radian6